Bankers Advertising Articles

A Few of Our Favorite Things, Part 2

October 21, 2020

Erica’s Top Fall Guide Picks!


 
Our staff is beyond excited about our current fall guide, which is loaded up with the very best in giving. Over the course of several posts, we’ll be sharing their favorites with you. Share your favorites in the comments!
 

VP Sales Erica Kelley-Gogel

 I’ll start with the Bamboo Wireless Light Up Speaker (pg. 6) and the Crumbee™ Desktop Vacuum (pg. 7). I chose both of these items because people’s desks look a lot different today than they did six months ago. Whether people are working from home (at the kitchen table) or in the office (with a web camera and mic), people’s desks just look different. Not only that, they’re being utilized differently as well — and at different times throughout the day. The speaker is nice to have, as hearing out of a laptop or computer speaker can be harder to do — the sound just isn’t as good. The speaker helps with that and brightens up the space. If one is working later in the day, it provides just a bit of light. And the bamboo makes it eco-friendly.
 
Working at home or even in the office (with communal break room use discouraged), I would guess that many people, like me, are eating lunch or having snacks at their desk. I normally eat at my desk, so the Crumbee™ vacuum is just perfect! Helps to keep the desk area clean. Both are perfect gifts for employees still working from home and those who go into the office. It comes with a little brush for your keyboard or calculator. The speaker has a nice-sized imprint area, but the Crumbee™ provides for a full-color imprint on the full top of the item. (more…)

Advertising,Marketing,Seasonal,Staff Picks — Erica Kelley-Gogel, CAS @ 3:08 pm

A Few of Our Favorite Things, Part 1

October 19, 2020

Mel’s Top Fall Guide Picks!


 
Our staff is beyond excited about our current fall guide, which is loaded up with the very best in giving. Over the course of several posts, we’ll be sharing their favorites with you. Share your favorites in the comments!
 

Sales Manager Melanie Lamb


 Urban Peak® Trek Vacuum Camp Mug (pg. 5): This 14-ounce, double-walled, vacuum-insulated, stainless steel mug is perfect for your Keurig coffee maker. The lid features a push-on sip-through lid. The mug is available in white, navy, black, and grey, with a 2” x 2” imprint area that can be pad printed or laser engraved. Full-color printing available for an extra $1.00 each! This would make a great gift for employees working from home.
 
Drip Truly Wireless Earbuds and Charging Case (pg. 6): I use wireless ear buds all the time for meetings, to talk on the phone, or to listen to music. This is the style that I like the best. They don’t tend to fall out of your ears as other styles tend to do. I’ve tested these out and they are good. They work well doing Zoom meetings as well as listening to music from my phone or computer. I even placed and received calls. Again, these would be good for any company that has employees who are working from home or spend a lot of time in their car talking. (more…)

Advertising,Marketing,Seasonal,Staff Picks — Melanie Lamb @ 9:21 am

Help Incentivize with Award & Recognition Programs!

October 16, 2020

These past nine months of 2020 feel like they’ve been a rough couple of decades, don’t they? Now is a great time for your clients to show their employees some appreciation. Anything that shows they are recognized as valuable can make the difference for an employee who’s been giving it all they’ve got.

Recent studies done by Promotional Products Association International have shown that

Recognition Programs Work

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Marketing,Staff Appreciation — Molly Beavers @ 9:30 am

Personalization in an “Own It” market

October 14, 2020

It’s easy to understand why people love personalization. There’s just something about seeing your own name on a promotional product or marketing piece that makes you feel special. But there are real psychological factors behind our personalization preference. A study from the University of Texas attributes information overload and desire for control as two key factors. (more…)

Advertising,Marketing,Trends — Molly Beavers @ 9:30 am

Why do businesses still advertise with calendars?

October 12, 2020

Research proves that advertising calendars are useful and valuable. The Advertising Specialty Institute says that 74% of people can recall the advertiser on their promotional calendar. They’re powerful little marketing tools, and if you’re not using them in to enhance your brand visibility… your competitors are.

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Custom Calendars,Promotional Products — Molly Beavers @ 9:30 am

Give the gift of YUM with Food Gifts!

October 9, 2020

The holidays are a time to celebrate your customers, associates, and employees who have contributed to your success. Food gifts draw attention, are affordable, and appeal to all people.

Food gifts are the #1 holiday business gift.

  • Make your holiday food gift-giving convenient.  Instead of sending an employee to a retail store or spending time on the internet trying to find the right gifts, you can purchase your business gifts from Bankers.
  • Keep it fresh! Fresher gifts taste better (and say something nice about the sender). Our gifts are packed to order just before the order is shipped, not made up many months in advance like so many gifts from mail-order and retail giants.
  • Promote your company’s brand on your gift! When your recipient opens their gift, the first thing they’ll see is your logo. Your logo or message is included on every gift.

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There is no hiding!

September 29, 2020

’Tis the season! Camouflage style products are all the rage every fall, and camo has continued to prove itself to be a timeless classic.

Originally known as hunter’s apparel, it’s now very popular in the fashion world as well as trendy in the retail world. We’re consistently offering and expanding our camo line of products. We are bringing continuity throughout these items so their styles have the same pattern, look and feel.

There are a lot of variations of camouflage patterns from the ever-popular Mossy Oak® & Realtree to military camo and digital camo. Now trending is the CamoHex pattern. Camouflage is not just for men, it’s for ladies too. We even offer pink camo and camo with neon accents!

The most popular items that we continue to see as top sellers are: caps, T-shirts, sweatshirts and jackets, drinkware, coolers, bags, and now masks.

Check out some of our camo items here! Ask your Bankers consultant to help you stand out from the crowd.

 

Connecting Through Promo

August 28, 2020

Members of the 185th Air Refueling Wing Civil Engineering Squadron, Iowa Air National Guard uses a skid loader to remove downed trees among downed power lines in Cedar Rapids, Iowa on August 18, 2020. High winds uprooted trees, caused wide spread structural damage and power outages throughout Southeast Iowa. — U.S. Air National Guard photo Senior Master Sgt. Vincent De Groo

 

On Monday, Aug. 10, a derecho (essentially an inland hurricane) barreled through the Midwest, leveling some of its worst damage, with sustained 100+ mph winds, as it passed over Eastern Iowa, including Iowa City, where Bankers HQ is located. We were largely spared — some staff were left without power at home, some lost trees, but our office is unscathed. We were lucky enough to keep power and internet service, although many in our city remained without for several days.

 

Just half an hour North of here, where a few of our suppliers are located, as well as several of our sales partners and customers, the situation is a lot more grim. The entire city of Cedar Rapids lost power. Many are still, two weeks later, without internet, and cell service is spotty. Lines at the few working gas stations were hours long that first week. Sales partners and customers across the state of Iowa have been affected to varying degrees by the wide swathe of the storm.

 

When friends and neighbors are facing devastation like that, it’s easy to feel helpless. It’s the same feeling we all feel, as a nation, as we trudge through month five of the COVID-19 pandemic. But feeling helpless, while entirely natural, gets us nowhere. I am a member of Delta Gamma sorority from my long-ago college years, and our motto is Do Good. I think of that motto frequently in these times of tragedy upon tragedy. It’s so simple, but it’s our best, and often only, choice. And one powerful way to do good is through promo.

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Branding,Marketing,Promotional Products — Genevieve Trainor @ 5:07 pm

Fortune Favors the Bold

April 29, 2020

Rice Krispies advertisement from the 1940s. — public domain, via Wikimedia Commons

In the midst of quarantine and confusion, there’s a real temptation to look only forward—to tomorrow, next week, next year, when surely, everything will be “better,” or “back to normal,” or simply “safe,” whichever is your fantasy of choice. But a better tomorrow can’t come unless we pursue it with intention and wisdom, and to do that, we need to turn around and examine the lessons of the past.

Have we ever experienced a pandemic at the scale of this novel coronavirus? Not in most of our lifetimes, no. But that hardly means the past is devoid of clues for how to proceed, succeed, and thrive. Specifically, it’s valuable to look at times of past recession for inspiration in this era of perilous financial straits. How have companies approached various aspects of their business plans during previous periods of belt-tightening, and what tactics have worked better than others? (more…)

Advertising — Genevieve Trainor @ 1:14 pm

The TRUE Power of Promo!

April 1, 2020

The current novel coronavirus pandemic has the whole world in a tailspin. Many of our suppliers have been benched as non-essential businesses in states with shelter-in-place orders; many more are making the call to close themselves, out of an abundance of caution, to protect staff until the worst of this passes.

But some manufacturers in the promo industry are taking a different approach.

Promotional products factories nationwide are being tweaked or even retrofitted to enable production of PPE, or Personal Protective Equipment — the face masks and face shields so desperately needed by so many hospitals, first responders, kitchen staff, and more — and other, more typical promo products that are in high demand right now, including hand sanitizer. Companies that already produced such things are refocusing their efforts to increase quantities drastically.

Still other suppliers have quickly pivoted their production schedules and developed new stock and customizable signage, decals, banners, flyers, and printables to help ease the strain on businesses having to incorporate messaging regarding coronavirus safety, closures, and more on short timetables.

This spirit of community effort and willingness to fill the needs that arise is central to our industry. Promotional products are always flexible and responsive, rising to the occasion, whether it’s a new trend that customers are suddenly craving or a global emergency that needs support.

Bankers Advertising is proud to partner with suppliers that are making efforts, both large and small, to be responsible corporate citizens in this time of uncertainty and anxiety.

Promotional Products — Genevieve Trainor @ 8:59 pm

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