Bankers Advertising Articles

What’s trending now…

September 21, 2018

We spend a lot of time learning and educating ourselves on all that’s on-trend in our industry. Why? So we can help our clients stay on the cutting edge with their branding year after year. We’ve created a fabulous resource for the upcoming gift season so that you’re not left behind.

We’re excited to share this Fall’s top branding trends!

TECH INTEGRATION

There’s a hot new trend that’s delivering a jolt of excitement to traditional promotional products like bags and drinkware. Tech features, like charging ports and Bluetooth speakers, are being added to products to increase the fun and deliver more function and convenience. Backpacks and bags now include built-in wireless chargers. Taking your tunes on the go wth integrated Bluetooth speakers is another key trend.

WIRELESS

Wireless isn’t just a convenience, it’s a way of life. Staying connected on-the-go is essential in our modern world. Wireless technology has been steadily increasing in popularity for several years, but with advancing Bluetooth capabilities on many devices, wireless chargers, speakers, and headphones are quickly becoming some of the most sought-after tech accessories! There is no denying the appeal of promotional products with wireless technology for promoting a message and making a lasting impression.

RETAIL-INSPIRED, HIGH-PERFORMANCE DRINKWARE

This trend is still HOT! In retail, high-performance, insulated drinkware hotter than ever. From campus to factories to the boardroom–it’s everywhere. The most popular drinkware pieces, those with copper – vacuum insulation, are home run gifts for any brand. What makes them so universally loved? Well, they perform, keeping beverages hot for up to 6-12 hours and cold up to 18-48 hours. Also, they’re practical. They’re meant to be used every day.

MARBLE and CORK

Natural materials like marble and cork are making a big comeback, and not just on countertops and cork boards! These timeless, minimalist patterns turn ordinary items into statement pieces. These products create rock-solid brand building, whether they’re used at home or at the office. The marble features rich patterns of veins and swirls, imposing a subtle visual interest that creates a unique background for your logo. The distinctive look of cork provides a stylish effect for your brand.and cork boards!

METALLICS

From home décor to luxury products, metallic is a growing trend. Fashionable silvers, bronzes, golds, and rose golds are showing up everywhere from the runway to retail stores. Shiny, warm metals are on the rise as important ways to lend elegance to a space. Help your brand shine and put this stylish theme in the hands of your customers.

OMBRE

The two-tone color effect of gradients (or ombré) is making a big comeback in the design world. New styles transition bright pops of color to neutrals and metallic for a big impact or show subtle change in color value for eye-catching results. Gradients are interesting and memorable; the unusual blends showcase color in a new way. The effect is a game changer for brands looking to create their unique identity.

PACKAGING AND PRESENTATION

Is it a gift or giveaway? Someone wise once said that presentation is everything. Packaging options and gift sets offer more than a way to recognize a special occasion or important relationship – they’re also an opportunity to showcase your brand in a whole new way. The first impression can set the tone of receiving the gift and build an emotional

connection. Much of the attention in choosing holiday gifts is given to the gift itself, but the presentation is a value added opportunity that can’t be ignored. Packaging and presentation add to any promotion, presentation, contribution, or offering. Gift bags, custom ribbon, and gift boxes will enhance the selected item and maximize the impression it leaves.

BUNDLING

With a per-gift budget in mind, it’s common to begin looking for the one item that fits in the budget. But with multiple items, your client receives greater exposure and value. By creating a kit or package of products, the recipients are left with many brand impressions. Bundling several items together also increases the perceived value.

Browse these ideas and more in our full Gift Guide.

Uncategorized — Marie Young @ 5:43 pm

Powerful Promos Vol. 11

September 14, 2018

 

Client Need:

A major university was looking to reduce the number of non-emergency calls going to 911 and promote their on-campus safety program.

Solution:

The Campus’ Public Safety team does visits, displays, and interface with students on campus quite often. They gave out key chains with the University’s mascot on the front and the Public Safety non-emergency number on the back. As a result, non-emergency phone calls to the 911 number were markedly reduced. Those calls showed up on the regular number provided on the key chain, where they should be.

Uncategorized — Marie Young @ 3:50 pm

Powerful Promos Vol. 10

September 5, 2018

Client Need:

A benefits advising company was hosting a benefits conference and needed a useful, yet high-perceived value gift for clients in attendance.

Solution:

The company’s Promotional Consultant suggested a wine glass. This 19 oz. tall wine glass features a rounded design and a chip-resistant rolled rim, and it has a long, sturdy stem and a wide base. The hotel was happy to use them at the event, then the guests were able to take them home as a memento of the event.

 

Uncategorized — Marie Young @ 4:31 pm

Our favorite way to stay dry

August 29, 2018

Take the frustration out of getting caught in the rain with the 48 inch Arc Two-Tone Inversion Umbrella! Made for durability using Pongee Material and crafted with a sturdy metal shaft, this umbrella will be sure to impress. The feature you’ll love the most is it’s inverted design that keeps you dry when closing. No more getting soaked while climbing in the car or when closing the umbrella once you’re indoors! Simply release the umbrella with it’s one-finger push button and manually open to a broad 48 inch diameter canvas that will keep you and anything you are carrying covered and dry. When closed, this sleek umbrella is just 2 inch long making the 48 inch Arc Two-Tone Inversion Umbrella easy to take along with you anywhere you go!

Find it here.

Uncategorized — Marie Young @ 4:11 pm

Powerful Promos Vol. 9

August 20, 2018

Client need

A not-for-profit organization called Clutch 4 Charity is a startup apparel company that was founded on the words WHAT IF: What If… we didn’t spend billions of dollars endorsing athletes? And, What If… we endorsed charities and invested in them instead. Clutch 4 Charity wanted to partner with multiple charities and customize part of their apparel line to match the branding of those charities.

Solution

Our Bankers Promotional Consultant has partnered with this charity to provide branded apparel guidance and consulting. The National and Global organizations that are teamed up with CLUTCH each have their own Cause Line Shirt. For every purchase, approximately 50 percent of Clutch’s profits goes directly to the charity/organization selected. https://clutch4charity.com/collections/cause-lines 

For example, the Michael J. Fox Foundation’s logo is orange, so their orange Clutch performance tee benefits that charity.

Additional Clutch 4 Charity apparel items:

PosiCharge Competitor Tee, ladies leggings, ladies tanks, collared shirts, and a specialty product in a unique color called Coyote Brown for a military group.

 https://clutch4charity.com/collections/cause-lines/products/fehertys-troops-first-foundation-mens-t-shirt

Our Promotional Consultant went above and beyond and helped the  client design two new designs that expand beyond their logo… a “TRAINING” tee and one that uses the words “WHAT IF” (part of their mission statement):

In addition to t-shirts, we are also working on additional products to add to the lineup including headbands and sport sandals.

Check out their newly launched website! https://clutch4charity.com

Uncategorized — Marie Young @ 8:59 pm

Powerful Promos Vol. 8

August 7, 2018

Client need:

A technology company was looking for a unique gift item at a Star Wars themed conference. They needed to use their logo in conjunction with the conference logo.

Solution:

The client’s promotional consultant suggested the Sabre Umbrella. This umbrella features blue, red, or white lights that travel up the shaft for colorful night-time enjoyment. This large umbrella also comes with a flashlight at the bottom of the handle… like a light saber! The umbrella was a huge hit (or shall we say… force?) with conference goers.

Uncategorized — Marie Young @ 8:42 pm

Powerful Promos Vol. 7

August 3, 2018

Client Need:

Carroll Creek Farms is a startup farm run by two young professionals that grew up in the city but always dreamt of living on a farm. The farm raises ethically-raised livestock and sells meat at local restaurants and farmer’s markets. Carroll Creek Farms was looking for a gift-with-purchase idea to be used as a product-buying incentive.

Solution:

Our Bankers Advertising Promotional Consultant suggested a branded tote bag. Bags generate nearly 6,000 impressions with just 1/10th of a cent per impression. Recipients were sure to keep the bag and use it!

Carroll Creek Farms was asked by the Ohio Pork Council to provide something for their wall display at the Ohio State Fair this year. Their branded totes were the perfect thing to showcase their logo in a large manner.

Uncategorized — Marie Young @ 3:32 pm

Our oldest fan

July 31, 2018

If you ever doubted the lasting power of promotional products, take a look at this beautiful fan that we received in the mail recently at our headquarters in Iowa City! The following letter was sent with it, detailing the trip it took to get to us. Between the letter and the text on the fan, we were able to determine that it’s over 100 years old! Statistics are only so convincing—share the story of this beautiful keepsake the next time your customers are wondering what kind of staying power their investment in promotional products is likely to have. The research from Promotional Products Association International (PPAI) tells us that 18 percent of consumers keep their promotional products for more than 11 years. This evidence shows that, with the right product and the right customer, they just might last a lifetime.

…….

Dear Bankers Advertising Co. 

This lovely fan was given to me many years ago by an aunt who bought it in an antiques shop on the Hudson River, just north of [New York] City. Just today, I noticed that it was printed in Iowa City, where I lived for a few years when I taught at [the University of Iowa]! I have such fond feelings for Iowa, and it occurred to me that it might be time for the fan to return home. Imagine my delight to find that Bankers Advertising is still in business and family owned. I hope that you will enjoy this bit of your history as much (or more!) than I have. I live in Washington State now, so imagine how far it has traveled.

All the best, Rebecca Platzner

…….

Uncategorized — Marie Young @ 5:10 pm

Powerful Promos Vol. 6

July 2, 2018

Client Need:

A University was looking for a fun way to promote biking and bike licenses.

Solution:

The University’s promotional consultant suggested a bike seat cover… like shower caps for your bicycle seat! They are an eye-catching, brand promoting and functional way to track biking number and needs on campus. They plan to hand them out at student orientation events throughout the summer as well as their back-to-school festival in the fall.

Uncategorized — Marie Young @ 4:16 pm

Powerful Promos Vol. 5

June 19, 2018

Client Need:

A transportation and logistics company wanted to put a focus on employee retention.

Solution:

The company’s promotional consultant suggested a useful, high-end gift with tech appeal.

The items were to feature a company hashtag (#GotMoxie). The hashtag is their internal motivator… they want employees who have “moxie”- (a.k.a. the ‘IT’ factor) and the ability to face challenges with spirit, courage and determination.

Together, they selected the most perfect welcome kit for new team members. The kit featured five best sellers and was a real hit!

  • El Dorado Smart Backpack in beige/tan or black/gray
  • Budsies Bluetooth Earbuds
  • EnergyBar 2200mAh Power Bank in black or white
  • Argonot MFI-certified Cord with Micro-USB
  • Ringr Smartphone Multi-tool

Uncategorized — Marie Young @ 8:28 pm

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