Bankers Advertising Articles

A few of our favorite things part 2

October 16, 2017

‘Tis the season! Our Gift Guide will have your brand rockin’ the holidays. Our brochure features plenty of holiday helpers and stocking stuffers. Let Bankers help take the stress out of finding the perfect promotional gifts for the upcoming holiday season. Our incredible variety of decorated promotional gifts includes items everyone will love including helpful tech gadgets, high-quality apparel, gourmet chocolates, and more. Here are a few more of our favorite items.

Rachel Manthey

KANGA Wallet #06593, page 8 – No need to carry a bulky wallet anymore. Just have your phone and all your cards and license with you. Since it closes, nobody can see that you are carrying credit cards. Round Sherlock COB lighted Magnifier #BA59RM, page 14 – Everyone has a use for a magnifying glass, but how many people will go buy one? Even if it’s not front and center on a coffee table, it’s a product that will be kept for years – your logo will have longevity with the customer that receives it.

Erica Kelley-Gogel, CAS

I like the from Tube of Savory Treats #TUBE-SAV, page 13 – not only for their selection, but for the large, full color imprint area. It can make a big impact. The Moderne Stadium Seat #45758, page 17 is a new favorite because I see a need for one in my immediate future with my girls’ sports schedules, I will be attending a lot of games. It is more comfortable than the average stadium seats, and the back is adjustable. The Epic Hydration Holder#3944, page 16 – I like that it’s adjustable for different sized bottles and that it will hold a phone, and has the earbud port. Sabre Umbrella #MFL29, page 17 – just because it’s really cool! I like that the shaft and handle light up. It adds a measure of safety to the item.

Molly Beavers, CAS

Ceramic Ornament #1793, page 2. These are really attractive ornaments that make a nice keepsake. Everyone has seen the glass ball ornaments, so consider something new and different. Brookstone® Night Light Charger #70274 on page 3. I love this item especially when I travel or even in my bedroom at night. When I travel, I want a light in the room resulting in leaving the bathroom light on. Now I can have a nightlight and charge my phone at the same time. At home, we usually have two phones to charge at the same time, and a night light too. It’s a great multi-function item anyone can use, plus it’s a recognizable brand name. Sound Dome Bluetooth Speaker #ESP-SD17 on page 8. The sound quality is great for an $8.00 speaker. This is a great buy that your customers won’t be disappointed with. Palmero Ceramic Mug on page 12. As an avid coffee drinker, I love coffee mugs like most people love shoes. I especially like the marble look of this mug, it’s so unique and classy. All the colors are sharp. Laser Level with 8’ Tape Measurer #T78LL on page 19. Everyone enjoys receiving items that are useful and they can use around the house. With the growing trend in DIY projects, this item makes a practical gift for anyone.

Whether you are looking to thank your best team members or show appreciation to your customers, we have all the corporate gifts you will need. Check out our Gift Guide or contact us to learn more.

Uncategorized — Marie Young @ 8:07 pm

A few of our favorite things. Part 1.

October 10, 2017

Make your brand shine bright this season. Check out our Bankers Gift Guide! Our brochure features over 90 exciting products that are sure to make the holidays sparkle. We thought we would share some of our personal favorites from the brochure.

Brenda Thurness, Sales Manager:

I like the Tartan Kooler with Fleece Blanket on page 5. It is great for ballgames. I like the carrying strap for the additional $0.40 and love being able to throw things over my shoulder when you have to walk a distance. I was impressed with the Tube of Savory Treats on page 13. It is really a nice large item at 18” tall. This is a great Christmas food gift. I also really like the Tech Wrap & Snap Organizers on page 14. I picked one of these up at the Chicago show and I still have it in my purse. I love not having all those cords tangled up in my purse. The other item I was impressed with was the Sabre Umbrella on page 17. I haven’t had a chance to use one, but it looked really neat lit up and I liked the idea of having an umbrella and flashlight all in one.

Melanie Lamb, Sales Manager:

I think the LAMZAC Original Lounge chair from BIC® is really cool. I watched several videos of different things you can do with them such as a chair for two and even a raft for the water. What a very versatile item that is very compact. Just remove from the carrying bag, open the end and move the piece through the air to fill for seating within seconds. If it is a windy day, it sure helps fill it up. Simple and easy to use and instructions are included. This lounge chair has a low minimum of 10 pieces so they would make a great appreciation gift.

Item #26024, page 17. Multi-use items seem to be very big right now. The Ultimate Auto Safety Tool is just that. This handy device is prevention and emergency safety wrapped into one tool. This tool features a seat belt cutter, flashlight, digital tire gauge and glass breaker. What a great give away for everyone at the holidays.

If gifts are not in your budget this year, consider holiday cards. Let your customers know you’re thinking of them during this special time of year. See page 2.

Brian Johnson, Marketing:

The #ZIP1524 Ultimate Auto Safety Tool on page 3 would a great piece for every car with the safety features, flashlight and tire gauge. You’d hope to never have to use the window hammer or seat belt cutter, but it also has utilitarian features like the flashlight and tire gauge.

The #Mi1720 Holiday Mini Cookie Cutter Collection on page 2 – Kitchen items are always popular and the shapes are great for many holidays when making cookies or cutting sandwiches into shapes for grandkids.

#G256 Kitchen Basics Gift Set, page 6 – Another item for the kitchen and it’s hard to find better knives than those from American Made Cutlery and the peeler is the best around. A great set for under $20.

#32088 Dual Charging Cable, page 8 – I use this charger all the time. I like that the apple charger will work even with my Otter Box case on.

Stay tuned for more of our Favorite Things Part 2!

Uncategorized — Marie Young @ 7:55 pm

Give the gift of YUM!

September 22, 2017

Food gifts draw attention, are affordable and is appealing to all people. Over the years we have seen a trend toward businesses sending gifts to be shared by the entire office staff or department. This necessitated the development of larger gifts with greater quantities of food than you would find in a traditional box of candy or nuts. We offer delicious Gourmet Gift Towers fill that need perfectly.

If you’re considering sending gifts to be shared in the office, the first step is finding out about how many people are in each office. Frequently, our clients will purchase large towers for the largest offices, mid-size towers for the mid-size offices and smaller towers for the smaller offices. We offer over 50 different towers ranging in price from $25 to $250 to fit any budget!

Check out some beautiful options here!




Uncategorized — Marie Young @ 3:16 pm

Spooktacular Branding Ideas

September 11, 2017

Well, it’s getting close to that exciting time of year. Halloween is only several weeks away. Bags for trick or treating are a super smart form marketing during the Halloween season. The trick or treat bags not only market your business because of the custom imprint on them, but they also have many safety tips to help keep the kids who are trick or treating safe.

If you are not taking advantage of this enormous marketing opportunity, consider these facts:

  • Halloween is the second-largest holiday for promotional spending. Consumers spend over $6 billion on Halloween.
  • Over $170 million is spent on Halloween advertising.
  • 31 million children will go trick-or-treating this year.
  • Over 25 million of them will carry a Halloween bag.
  • Every year, increased emphasis is placed on child safety during Halloween. Halloween designs that promote safety are offered.

Why should you distribute free Halloween bags?

  • As children go from door-to-door their bag is seen by hundreds of people.
  • Your thoughtful concern for child safety will be remembered by many parents who see a child with your bag.
  • Halloween bags make great handouts at special holiday events like haunted houses.
  • We offer metallic Halloween bags made of reflective material that keeps children visible at night.
  • Our designs include Halloween safety tips

Check out these great deals on Halloween bags! 

Halloween Bag – Ghost Design

Halloween Bag – Pumpkin Design

Looking for other fun Halloween giveaways?

Pumpkin Cookie Cutter

Pumpkin Strobe

Pumpkin Carving Scoop

Pumpkin Photo Frame

Stress Relievers 

Halloween Safety Coloring Book

Nite Glow Bracelet

Uncategorized — Marie Young @ 7:03 pm

Camo is my favorite color

September 6, 2017

‘Tis the season! Camouflage style products are all the rage every fall and has continued to prove itself to be a timeless in the fashion world.

Originally known as hunter’s apparel, it’s now very popular in the fashion world as well as trendy in the retail world. We’re consistently offering and expanding our camo line of products. We are bringing continuity throughout these items so their styles have the same pattern, look and feel.

There are a lot of variations of camouflage patterns from the ever popular Mossy Oak® & Realtree to military camo and digital camo. Camo is not just for men, it’s for ladies too. We even offer pink camo with neon accents!

The most popular items that we continue to see as top sellers are: caps, t-shirts, drinkware, coolers and bags.

Check out these fun camo style promotional items:

Realtree Timber(TM) Structured Six Panel Camo Cap

The Adela Series Bottle in Camo 

12-Can Convertible Cooler in Camo 

Uncategorized — Molly Beavers @ 7:41 pm

Appeal to your Millennial customers

August 25, 2017

Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it ad nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your business wants to be a part of?

But, predicting what millennials want can be a challenge for businesses. Millennials gravitate toward individuality, all-around wellness, adventure and, most of all, inspiration. Millennials are always looking for ways to spark inspiration and drive personal growth.

If you want to engage millennials, check out these trendy promo ideas. Reap the benefits of the generation’s million-dollar spending habits.

Tech Accessories.

It’s no secret that millennials value their smartphones and laptops above every other possession. They increasingly rely on them for business and social obligations, so if you offer products, services or deals electronically, you should consider promoting them with tech accessories such as Bluetooth® headphones and earbuds, USB hubs and power banks.


Millennials are always on the go. Most of their days are spent dashing back and forth from the office, to the coffee house, to the gym and, finally, to their group hangouts centered around Netflix binge-watching. They love products that move with them, and reusable drinkware is a generational favorite. Use branded drinkware promotions, and millennials will give your message exposure wherever they go.

Health and Wellness Items.

Millennials are lacing up their running shoes, toting around yoga mats and visiting the smoothie bar. They love health-related items, like workout gear, fitness trackers and hand sanitizers. These items enable them to reach their health goals. Take advantage of this trend, and millennials will appreciate that their well-being is important and become a loyal customer.


The logoed T-shirt is enjoying a resurgence among millennials. From concert tees to charity 5K shirts, millennials love wearing unique apparel that showcases their interests. Apparel is a tried-and-true product idea among millennials, and a great opportunity to take advantage of a walking promotion for your business.

Millennials will be 75% of the workforce in the year 2025, according to Forbes magazine. Make sure your brand is appealing to their unique tastes and spending habits!

Source: Prime Line What’s Trending Now Report

Uncategorized — Marie Young @ 7:09 pm

Think Pink!

August 4, 2017

September and October are important months for women’s health promotions, and it’s time to think about how your company can jump on the bandwagon!

The last Wednesday in September is National Women’s Health & Fitness Day. It is the nation’s largest health promotion event for women of all ages, focusing on a variety of topics including adolescent health, reproductive health, healthy aging, diet and exercise. This year, on September 27th, more than 500 groups across the country will host women’s health and fitness events at senior centers, hospitals, health clubs, park/recreation districts, local health/service organizations, schools, retirement communities, houses of worship and other community locations. An estimated 50,000 to 75,000 women of all ages are expected to participate in these local activities.

Breast Cancer Awareness Month follows in October. While most people are aware of breast cancer, many forget to take the steps to form a plan to detect the disease in its early stages and encourage others to do the same. Breast cancer touches all members of the family, so don’t limit awareness promotion to women; having the support group educated and informed is very important as well.

Pink will be showing up nearly everywhere. The real driver of pink business as far as the promotional products market is concerned, though, are the bread and butter of the non-profit sector: live events. It’s those 5K runs, charity walks, festivals, and so many of the other group gatherings you see every weekend in nearly every community in October that are helping to drive awareness and opportunities for your company to support the cause.

The American Cancer Society estimates that it gets about a fifth of its annual revenues in October, thanks to the many live events it sponsors and benefits from. It’s a pretty good bet that there’s not a single marketing event happening today – including the ones surrounding Breast Cancer Awareness Month – in which attendees don’t leave with a promotional item of some kind. Are you tapping into this opportunity to promote your business while supporting an important cause? You should be. That’s where marketing is headed. It seems like everyone is getting involved somehow.

Here are a few products and applications to consider:

Adult Coloring Books – There are many designs available from comfort to cause, many available kitted with colored pencils. This is an effective tool to raise awareness for teens and adults. It can also be a helpful distraction for patients when undergoing treatment.

Pink Sunglasses – One hundred percent UV protection delivers a safety reminder that sun protection is important for women’s health. Hand them out to participants of a walkathon/marathon.

Pink Ribbon Plantable Pin – is ideal for fundraising or donor gifts. Use it to plant the idea of better women’s health. Once planted, the flower will grow for a positive message of a healthy lifestyle.

An Insulated Pink Mug or Water Bottle – is a great item for a fundraiser or for a health-oriented company handout. Does your company have a corporate wellness programs in place? The drinkware can be an incentive. Place the mug or bottle on an employee’s desk for a constant reminder throughout the year of healthy habits and screenings.

A Women’s Health Guide & Pocket Slider or Calendars – these are handy and fit in a purse or bag with valuable tips to stay healthy all year.

Pens – pink,  ribbon pens are easy to hand out at health fairs, wellness events and conferences. Attendees can be given the pen so they have a tool to take notes and later serves as a reminder.

Headwear – whether baseball cap, bandanna, stocking cap or rally wear, as cancer patients go through treatment these make a great giveaway.

Other popular items are t-shirts, stress relievers, tote bags, magnets, emery boards, shoe laces and wristbands. There are a lot of items that incorporate the ribbon shape as well. Search more ideas.

It’s not too late to make an important difference in 2017 with women’s health promotions. National Women’s Health & Fitness Day and Breast Cancer Awareness Month are both important opportunities for you to get involved and promote your brand!


Uncategorized — Molly Beavers @ 4:56 pm

How to select the right ball for your next golf event

July 26, 2017

There are over 30 million golfers in the United States and Americans spend over $5 billion a year in golf equipment – golf balls being a major part of this. Are you planning a golf event this summer or fall? We can help you select the right golf ball for your event.

There are three levels of performance:

  • Recreational Golfer
  • Aspiring Professional
  • Tour Performance

It’s all about the construction and layers of the ball. A ball can have 2-5 five layers. Each layer provides more flexibility and control of the ball, and experienced golfers take advantage of these attributes in every swing.

The core is the most inner component and usually made of rubber. It is considered the “engine” of the ball and gives you the distance.

The mantle is the next layer. It is made of either rubber or a strong, resilient plastic. The mantle provides the “feel” of the ball – whether it feels soft or hard coming off the face of the club.

The third layer is the cover, again made of some sort of rubber or elastic plastic and dictates the “control” of the ball. The more layers you have, the more flexibility and control the ball offers. Control basically means spin, resilience and durability on the course.

Ever wonder about the dimples? The dimples typically come in two shapes, either circular or hexagonal and they are what reduces drag, produces lift, increases distance and stability. Some manufacturers differentiate themselves with the pattern of their dimples.

Finally, every ball comes with a clear, slick coating that protects the ball’s surface from degradation from sun, impact, fertilizer, etc. As your golf skills increase, you take more advantage of those attributes as you play through a round.

Each construction type provides a different launch off the club – changing the angle, spin rate, ball velocity and overall aerodynamics. Again, this is all more important to experienced golfers who tend to find a ball they like and stick to it loyally – though for special events, are happy to try out a new ball of an equal or similar sophistication.

As you plan your next golf event, ask yourself about the type of golfer they are targeting, what kind of course they are planning to play on, what their price point is, etc. We can help you select just the right ball and help your promotion or event make the right impression!

Source: BIC Graphic USA

Uncategorized — Marie Young @ 6:37 pm

Service Done Right, The Magic Words – Part 2

July 25, 2017

Remember the “magic words”? Growing up, my mother would always ask me “what is the magic word?” Of course, it was either ‘please’, ‘thank you’ or ‘sorry’. Let’s also not forget about ‘you’re welcome’ and ‘excuse me’. It didn’t take too long before I remembered to say them all the time.

So, why is something that was so engrained in our early vocabulary so quickly forgotten? “Magic words” are not just for children. Why don’t we use them as adults? I don’t think, as some would argue, that society on a whole is on a downward spiral. I think we need a reminder that, as with any skill, we need to practice our “magic words”. No matter your age these essential words are effortless to say and convey a sincerity to others. They have a powerful ability to create positive interactions, so we all should look for opportunities to use them daily.

Thinking back to my positive Chick-fil-A® experience, I wanted to learn more about the company. Turns out the founder has written several books about his recipe for success, inspiring more people, how it’s easier to succeed than to fail, and more. I now have added a few more books to my “need to read” list.

Chick-fil-A® is beating the competition by re-training workers to say ‘please’, ‘thank you’ and ‘my pleasure’. According to QSR Magazine, the chicken chain is statistically the most polite chain in the restaurant business. Their employees were credited for saying ‘please’ and ‘thank you’ the most and also, get this,….smiling at customers.

While small pleasantries are easy to dismiss, these little things play a key role in their success. Analysts have said that customer service is the key to Chick-fil-A®’s success.

One of the things that stood out to me the most was the young man answering my “thank you” with “my pleasure”. This intrigued me. As a mother of two teenage boys, I think I would fall over if my boys ever said that!

The founder of Chick-fil-A® was Truett Cathy and here is the backstory on “my pleasure” from their “The Chicken Wire” blog – Humble Beginnings – How Truett Cathy’s Love for Customers Grew from a Coke and a Smile.

 Making it a Pleasure to Serve

One of Cathy’s simplest expressions of love has become a memorable part of the Chick-fil-A® experience: “My pleasure.” 

Cathy was visiting a high-end hotel, and when he thanked an employee, the man helping him replied genuinely, “My pleasure.” Cathy felt his sincerity, and the memory of the man’s smile and those two little words stayed with him for several days.

He decided to ask his restaurant owners, team members, and even his corporate staff to respond with “my pleasure” whenever someone said thank you.  “You expect that from a five-star hotel,” Cathy said. “But to have teenagers in a fast-food atmosphere saying it’s their pleasure to serve—that’s a real head-turner.” “My pleasure” became an expression of love for customers. Almost immediately Cathy began receiving letters from customers telling him about their experiences after hearing restaurant team members say those magic words. It was genuine, and customers knew it.

“It was all about the smiles. Every interaction, every cold Coca-Cola, every meal, every cow, every ‘my pleasure’ was an opportunity to express Cathy’s genuine love and draw a smile.”

For me, not only did the “my pleasure” stand out but the entire experience. They went above and beyond from beginning to end. Think about this and how can we apply this to our sales and business world. Do you hear the “magic words” at your favorite businesses you visit? Do you or your employees use the “magic words” when interacting with your clients? Would it make you stand out? I am sure it would. Courtesy is contagious. The “magic words” change our tone completely and engages the customer. As we know, our attitudes will win them over and keep customers coming back. This is a good reminder to all of us – always deliver more than expected.

Uncategorized — Molly Beavers @ 4:05 pm

Tipping the Scale – How Promotional Products Compete In A New Era of Advertising

July 19, 2017

Brands spend billions of dollars each year on efforts aimed at influencing consumers by following a traditional marketing model. The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising market.

Developed in 1898 by one of advertising’s founding fathers, Elias St. Elmo Lewis, the traditional marketing model narrows the consumer decision-making process into four key stages: awareness, interest, desire and action (AIDA). This model helps marketing strategies steer the consumer through each stage of the decision making process.

Historically, advertising has been considered the most creative influencer for brands—a belief that is protected and nurtured by many of the world’s leading ad agencies. Yet the world we live in today looks much different than it did in 1898. Now consumers have access to information to form their own opinions of brands.

The Promotional Products Association International (PPAI) released their 2017 Consumer Study, released earlier this year, revealed that 83 percent of consumers said they are more likely to do business with a brand after receiving a promotional product. Yet the promotional products industry represents only seven percent of the world’s advertising dollars spent. So, are companies getting a solid return on the 93 percent of advertising dollars spent outside the promotional products industry? The short answer is… no, not really.

The results from the survey might surprise you. When compared with traditional and emerging forms of advertising, promotional products clearly lead the field in terms of reach, recall and reaction.

Advertising is a science and PPAI has the numbers to back the winning formula of promotional products. We are sharing some of the data from the survey which will help you prioritize your marketing dollars.

Source: PPAI – PPB, June 2017

Uncategorized — Marie Young @ 7:40 pm

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