Bankers Advertising Articles

Stay in Their Minds, Stay Aggressive, Stay on Top

April 2, 2009

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their promotion expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased promoting. (more…)

Uncategorized — Marie Young @ 8:29 pm