Bankers Advertising Articles

The Upside to Marketing in a Down Economy

May 13, 2009

A recessionary market can provide an opportunity for businesses to stand out as their competitors decrease their advertising.

Consider these tips before cutting your marketing budget:

Maintain your brand image.

This sends a message that your company has successfully managed its finances and has staying power. It also shows a strong commitment to your products and services. Remember, perception is reality.

Retain and/or up your spending.

You have to work twice as hard to close deals you normally would close during good times.

Stick with it!

When businesses run for cover, an empty space is created in customers’ minds, meaning more aggressive competition can take up residence.

Focus your efforts.

Marketing campaigns are quicker and more cost effective when you target your clients. Then, you don’t have to convince them of why they should choose you. they already have.

Let us be your experts.

We’ve been in business for over 113 years. We’ve helped businesses succeed in the midst of two World Wars, the Great Depression, the energy crisis, and we are continuing to help businesses succeed today.

Bankers Advertising has experience helping businesses big and small across the nation exceed their marketing goals. You can have confidence knowing we’re here to provide you with more than quality advertising products. Our experienced professional consultants have the marketing know-how, excellent service, and competitive pricing to take your business to the next level. Yes, even in THIS economic atmosphere.

May 13, 2009 | Written by Marie Long | Bankers Advertising Marketing Coordinator

Sources: PPB – Keeping Advertising Up in a Down Economy, How to Gain the Advantage, by Tama Swan

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