Bankers Advertising Articles

Promotional Products: Ten Benefits for your Business

April 22, 2014

10 According to a recent study, 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their logo product because it was useful.

9 Whether you call them SWAG (stuff we all get), promotional products, advertising specialties, or trinkets, promotional products are the only medium that engages all five senses. Your customers can see, hear, touch, taste and even smell them.

8 Open New Accounts – Stimulate interest and action during your off-season to avoid stagnant accounts and backward slide!

7 Promote New Facilities – Use a promotional product to notify existing and prospective customers of your new locations.

6 Motivate Employees – Don’t forget the reason your company is successful – employees need motivation, just like your customers! Help grow a healthy and positive work environment using higher-end promotional products as a ‘thank you’ gift or incentive to meet safety goals or a sales achievement.

5 Change Your Company or Product Name – Don’t lose out on this opportunity to keep everyone informed about changes in your company. Put a reminder in front of them that they’ll hang on to for years to come.

4 Develop Tradeshow Traffic – Skip the candy and think out of the box at your next meeting, convention, or tradeshow with a unique promotional product. Visitors will be swarming your booth for a piece of the action!

3 Improve Customer Relationships – Each customer wants to know you appreciate their business, why not give them a solid gift to hold in their hand to make them sure?

2 Start Conversations – Searching for new business? Snazzy promotional products will get you in the door. Make it unique and personal to be certain you are not forgotten.

1 Brand Building – If your name is forgotten, you’re in big trouble. Create a continuous presence with promotional products that promote your brand. They are the perfect solution to boredom with standard advertising.

Make promotional products from Bankers Advertising Company an integral part of your marketing mix and watch clients grab onto your message. Our website offers a great selection of promotional products. Get your creative juices flowing, and check it out here!

Uncategorized — Marie Young @ 2:39 pm

2 Comments »

  1. Reading this article has helped me to understand the importance of promotional products. It was interesting to learn that these type of products can help to motivate your employees. I hope this article can help us to get the word out about our family fundraiser.

    Comment by kyle johnson — April 11, 2017 @ 8:54 pm

  2. In the article you sited a study that showed that people could recall a business’ name twelve months after getting their promotional product. I’d heard in the past that many businesses used branded apparel to get their name out. With that long of recognition, they could not only refer to them if they want your service, but would be able to tell friends what their logoed shirt represents.

    Comment by Rachel Lannister — June 13, 2017 @ 5:20 pm

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