Bankers Advertising Articles

Pantone’s Color(s!) of the Year

December 30, 2015

If you haven’t already heard the buzz, for the first time in the seventeen-year history ofSanmar Pantone’s Color of the Year declarations, the historic New Jersey company has chosen not one, but TWO colors to reflect the projected trends and culture of 2016. In early December, Pantone announced Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919) as its Colors of the Year. Their combination, says Leatrice Eiseman (Executive Director of the Pantone Color Institute), “demonstrate[s] an inherent balance between a warmer embracing rose tone and the cooler tranquil blue.”

The company notes that consumers are seeking respite from stress, and are drawn to colors that reflect equanimity and comfort. In addition, Pantone sees the blending of the colors as a reflection of blurring gender expression in fashion world, and a nod to ongoing “societal movements towards gender equality.” The pastel shades are a surprising change from a long tradition of choosing bolder, more vibrant colors, but softer hues are already being seen this year on runways and in home décor.2015-12-30_122918

As this trend towards shades that are more peaceful and balanced continues, look for Rose Quartz and Serenity to be at the forefront of corporate apparel trends. Consider them for electronics and drinkware, as well. Pantone’s suggested combinations with these colors include browns, purples and greens. The subtlety of these shades creates a great opportunity for your customers to print their complementary-colored logo onto a product in one of these colors, allowing them to remain on-trend while still being branded.

Uncategorized — Marie Young @ 6:31 pm

Your 2015 Supply Budget: Use it… don’t lose it!

December 29, 2015

Its December 29th, and you still have a bit in your supply budget… what do you do? Here are 3 ways to use it so you don’t loose it!Untitled design (3)

–        Purchase imprinted promotional pens for your employees to keep on-hand for their own use, and to hand-out to your customers. Everyone loves pens, and it’s always frustrating when you can’t find one. Why not be the person to make them available all over town? Bonus… your business name is on them!

–        So, now that you’ve got imprinted promotional pens… you need something to write on. Consider Memo Books. We sell millions of these babies, and that’s a true testament to how useful and appreciated they really are. Plus, these can definitely pass for a supply item. Once again, your employees will use them on the job, and so will your customers…and see your name each. Why buy? Because, marketing!

–        Do your employees need a uniformed look? It’s important that they’re clearly identified as an employee, plus they look clean-cut and professional. Embroidered apparel is a nice way to accomplish that, and they keep your employees comfortable. It will fall in the supply or uniform category.

So, as you wrap up your budget this year, consider imprinted promotional items to use up the remaining supply budget and reduce your tax liability. We’re not the IRS, but we’re certainly creative, aren’t we?

Search for more ideas here.

Uncategorized — Marie Young @ 4:05 pm

Its good to be Santa!

December 22, 2015

As we get closer to Christmas, it has me thinking about good ole Santa Claus. Jolly St. Nick has created one of the most famous and loved brands around the world. No matter your age or where you live, we all can’t wait for Santa to come. I think we can all learn a few things from the big guy, in my opinion he is a master marketer.Untitled design (1)

Santa has a solid brand, raving fans, is trustworthy and continues to grow his Christmas Empire! He isn’t just for children, every person likes to feel a little Christmas magic. Marketing Secrets from Santa Claus: Recognizable Brand Everyone knows who Santa is. People get excited when they think, hear or see Santa. They know what Santa stands for. Santa’s brand is recognizable all year long from his red suit, belly laugh, snow white beard, shiny black boots and his jolly “Ho, Ho, Ho!”. Santa’s message is known by all. What are you known for?

It’s important that your customers easily recognize you and your brand. Customers need to know what you do and who you are. Who doesn’t think of Santa and smile? He always surprises and delights us. Remember to find that “something extra” and leave your customers smiling.

Be Reliable –

Keep Promises Santa Claus is coming to town. Most of us wake up Christmas morning, year after year, to see what Santa has left for us. Every year, no matter what, Santa doesn’t let us down. It doesn’t matter where we are or what is happening in the world, Santa is there. Now is the time to ask ourselves – how reliable are we? Like expectant children on Christmas morning, our customers have high expectations of us and it’s our job to deliver. Remember – don’t do things halfway. Commit, be reliable and dedicate yourself or step away. Suggestion – make it a habit of asking your customers if they’ve ever been disappointed in your service. What areas can you improve upon, what services or products would they like you to offer?

Build Lists –

Santa’s making a list and checking it twice! He finds out who is naughty and nice. This reminds us that it’s always important to make a list of our clients. Do you have a naughty and nice list? Which clients are easy and fun to work with vs the clients that are difficult and never satisfied? By making a list and fully understanding each client, this will help you know which customers are the most profitable and should be focused on. Santa rewards for good behavior. Maybe you should too.

Sell More Than Your Product –

Santa sells more than just presents. He sells hope, cheer, happiness and the desire to be good. He inspires us all. In your branding efforts, you should be selling more than products. You have a whole bag of presents for your customers. Remember to let your customers know what’s in your big red bag. Most importantly….remember to sell you! Santa’s Team – Elves and 8 Reindeer Santa wouldn’t be Santa without his team. Do you think he would be able to read all those letters, be painstakingly reliable or jolly and bright if he didn’t have a team to help him with all his Christmas responsibilities? Of course not, that is what a great team behind you is all about. Bankers enjoys being part of your team.  No one ever built an empire alone…not even Santa. Be sure to use all of the branding resources we have available to help you prosper in the New Year. As we head into the New Year, think about Santa and learn from the best, implement the right tools and strategies and you will soon be creating your own world of magic.

Advertising,Holiday,Marketing,Seasonal — Molly Beavers @ 6:36 pm

Tradeshow Time | Increase your exposure at Tradeshows!

December 18, 2015

Trade shows and exhibitions provide businesses and organizations with a unique opportunity to see a large number of people, face-to-face in a short amount of time. It allows for personal interaction with their brand and to hear their story. Over the past few years, reports from the Center of Exhibition Industry Research (CEIR) state attendees come to these events intending to buy. They found that 91% of visitors feel that they get more useful buying information by attending a show and that 75% buy as a result of the information gathered at the event.1 - Tradeshow quote image

Get started with a pre-show mailing. A recent study indicates that 76% of attendees plan their booth visits in advance. Don’t forget the promotional item as a gift for stopping by either. Booth traffic can increase up to 30% with a pre-show mailing offering a promotional item as a gift for stopping by.

Your staff at the show is the face of the company and will be the first impression of your brand. It’s important that your team has a brand conscious, professional look and an easily identifiable uniform.

Giveaways, traditionally a sample or a promotional item, are almost expected at trade shows. A relevant, unique and fun item can create a buzz around your customer’s booth.

After the event is where the money is made and, according to the CEIR, 80% of exhibitors do nothing. After investing in attending an event, it would be a tragedy to waste the effort and expense by not following up on the leads and contacts made. As your Bankers consultant to help you create a thank you package or mailer so you can “strike while the iron is hot”.

Remember, your consultant can help you with signage, displays, apparel (uniform), lanyards & badges, totes, giveaways and more. Browse ideas here.

Here’s to a successful Tradeshow Season!

Fight the Flu

December 16, 2015

With the holiday hustle comes a lot of exposure to germs.  Following are some simple steps you can take to help keep yourself and your family healthy this flu season:

The flu spreads easily from person to person. Prevention is key to maintaining a healthy environment during flu season.Get vaccinated.
According to the CDC, influenza vaccination is safe and effective and is the single best way to help protect yourself and your family from the flu each year. Since the virus and the vaccine changes every year, it is important to get a vaccination annually.

Hands Sani Spray Pens

This instant spray pen contains 62% ethyl alcohol proven to kill 99% of germs. This conveniently sized product will be a must-have for your client, while keeping your brand by their side.

Wash your hands.
Frequent hand washing keeps lots of germs out of our bodies, including the influenza virus. If soap and water are not available, use a hand sanitizer.

Stay home if you don’t feel well.
Should you become infected, keep the germs from spreading by staying home – and don’t forget to take care of yourself!

Do the elbow cough.
Cough into elbows, not hands where it’s more likely to spread bacteria and viruses through touch.

Avoid touching your eyes, nose, or mouth.
Germs spread this way.

Clean and disinfect surfaces or objects.
Clean and disinfect frequently touched surfaces at home, work or school, especially when someone is ill.


Uncategorized — Marie Young @ 5:56 pm

5 Fabulous Last Minute Gifts

December 14, 2015

5 Fabulous Last Minute Gifts

Woops…. Its December 14, and you still need to think of a gift to give your top customers or employees. 45065_ZDon’t worry, it’s not too late to show you care, and promote your brand while you’re at it. Bankers offers many options even if you’re late to the party. Contact your promotional products consultant today, to discuss your options!

#1) Whether they’re a coffee addict, tea drinker or hot chocolate lover, this attractive looking travel mug will make them smile. With several colorful options to choose from, it’s a holiday win!

45065 | Colored Acrylic Tumbler – 16 oz.21102_Z

#2) Winter weather brings a slew of different possible hazards on the road. Prepare your favorite people by giving them a roadside safety light.

21102 | Roadside Safety Light

#3) Here’s an attractive and useful gift. A padfolio is professional and neutral for both ladies and gentlemen.AP4640_Z (1)

AP4640 | McCarthy Jr. Writing Pad a padfolio! 

#4) You just can’t fail with a nice gift pen. Need something higher-end? Consider pairing it with the padfolio.

55725 | Excalibur Black Pen

#5) Advertise your every day for the next 365 days with a calendar. They are useful in both the 55725_Zhome and the office.

Calendar for 2016 | 1912 | Great Inventions Calendar1912_GreatInvent_15

Don’t forget about packaging… it adds big value on a lower price point product. There are still many quick-production options out there. Call us to discuss options today!