Bankers Advertising Articles

4 Tips for a Successful Promotional Campaign

May 24, 2016

tips for successIts PromotionalProductsWork! Week, so we’re having a blast raising awareness for our product
medium. Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Here are tips for top success with promotional products:

Consult with a pro:

From maintaining your brand standards, marketing to a niche, or simply addressing concerns with quality or budget, a promotional consultant will guide you through the process so that your campaign is seamless and successful.

Customize a target audience:

It seems obvious, but it is truly imperative to decide WHO you’re planning to give your promotional product to. Are you giving a gift to a loyal customer? Are you trying to win the hearts of parents by handing something out to children? That’s super important when it comes to selecting a product. And back to reason #1 – consult with a pro! In case you’re giving products to kids, you’ll want to make sure your product meets the standards of the The Consumer Product Safety Improvement Act (CPSIA). Case and point.

Make it Memorable:

If you’re investing in advertising, you want to make hay! Promotional products are no different than other advertising mediums… Consider going outside the box to make the best impression. From funky colors to 4-color-process-imprints, we can help you make them say, “wow!”

Add a tracking method:

How will you know it’s worked? Find a strategy to track it. Tie your product in with a digital component, or develop a mailing program.

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Our promotional consultants can help you navigate your way to a successful strategy.

Uncategorized — Marie Young @ 8:00 am

Your key to success

May 19, 2016

Branded key tags are an affordable way to get a brand out to numerous people. When in use, key tags have numerous logo impressions every day. People notice your brand every time they leave the house or drive a car. This adds great marketing value to a business or organization.21108

Keychains are one of the most common souvenir and advertising items. Keychains are commonly used to promote businesses. A standard advertising key chain will carry the businesses name and contact information and often a logo.

Many items can be attached to a keyring such as bottle openers, carabiners, compasses, flashlights, tools, etc. making this an even more popular handout with a multi-use purpose.

Fun Fact-

According to Guinness World Records, Brent Dixon of Georgia, United States currently holds the world record for the largest collection of keychains, at 41,418 non-duplicated ones. (Wikipedia)

The size also makes them convenient for direct mail inserts. For added impact, a QR code can be printed to direct the recipient to a website, special promotions, coupons and more.

Bankers offers a wide selection to choose from, and everybody loves them! We have simple designs to novelty shapes, and they come in lots of colors and sizes. Consider incorporating these into their next event – they’re easy to hand out. Shop Now.



Uncategorized — Molly Beavers @ 9:00 am

Keep your clients safe

May 12, 2016

fraud with checkDid you know that check washing is a growing fraud? Check washing schemes account for more than $815 million in fraud annually. Checks are the most targeted method of fraud at 77%, according to the 2015 AFP Payments and Fraud and Control Survey. The FBI estimates that losses from check fraud total $18.7 billion annually.

There is also fraud of many documents such as prescriptions, accounting forms, etc. U.S. Prescription fraud is becoming a bigger issue day by day. Prescription drug fraud accounts for more than $10 billion in annual losses.

We now have available new Anti Fraud Ink. The Anti Fraud ink adheres to ISO 12757-2 standards for ballpoint pens and refills for general and document use. This includes testing for resistance to UV, water, eraser, ethanol, bleaching, hydrochloric acid and ammonium hydroxide.

  • Helps prevent check washing
  • Helps prevent document fraud
  • The ink becomes trapped in paper making it virtually impossible to erase or alter important documents
  • Works well for record keeping since ink is fade resistant and prevents re-entries and adjustments

Ask us about our new anti-fraud ink pens (*Available in black writing ink only).  These pens are a cost effective way to help keep you, your clients, employees and associates safe.

Pens make a great handout. On average, promotional writing instruments are kept 6 months.

60% of people use a pen 5-10 times a day

73% of people keep a pen with them at all time

With this kind of power, why not make the pen you give away even more valuable to the recipients?

Uncategorized — Molly Beavers @ 9:00 am

Get ahead of the bites!

May 5, 2016

Are you planning any outdoor events this spring and summer? Consider giving out a branded mosquito repellent product. With the threat of the Zika virus looming, keep your employees, zikacustomers and associates safe. Nearly 300 million people in the Americas live in areas where the mosquitos that spread the Zika virus thrive.

“Never before in history has there been a situation when a bite from a mosquito can result in such a devastating scenario.” — CDC

Bankers offer promotional insect repellants in a variety of styles and sizes. There are even bug repellents options that are DEET-Free for those wanting to avoid the chemical. Everyone will have a much better time and feel safer at their next outing with imprinted bug spray.

It’s ok to bug us – we want to help you fight the bites. We are itching to provide ideas so you can tell your clients to “sleep tight – we won’t let the bugs bite”.

Shop Here

Uncategorized — Molly Beavers @ 9:00 am