Bankers Advertising Articles

Books make great business gifts!

October 27, 2016

“Reading is to the mind what exercise is to the body.” –  Joseph Addison

As winter approaches and we are cooped up inside, more of us want to snuggle up with a good book. Reading is a key component of becoming more efficient and effective at your job, no matter what you do. Sales professionals in particular can benefit from soaking in the knowledge of a well-researched and insightful book. Besides picking up valuable tips and tricks, motivational sales books also provide a needed boost. Below is a list from of the Top 10 “How to Sell” books of ALL time. These classic sales books will are you with some of the greatest selling techniques that have ever been written.reading

  1. Selling to Big Companies – by Jill Konrath
  2. Mastering the Complex Sale – by Jeff Thull
  3. The Psychology of Selling – by Brian Tracy
  4. Strategic Selling – by Robert B. Miller & Stephen E. Heiman
  5. Perfect Selling – by Linda Richardson
  6. How to Master the Art of Selling – By Tom Hopkins
  7. The Greatest Salesman in the World – By Og Mandino
  8. Secrets of Closing the Sale – by Zig Ziglar
  9. The Little Red Book of Selling – by Jeffrey Gittomer
  10. Spin Selling – by Neil Rackham

Don’t miss out on these popular titles that are also must reads.

  • How to Win Friends and Influence People – by Dale Carnegie
  • Swim with the Sharks Without Being Eaten Alive – by Harvey McKay
  • Don’t Sweat the Small Stuff – by Richard Carlson
  • Attitude 101 – by John C. Maxwell
  • Selling the Invisible – by Harry Beckwith

We live in a fast paced world and sometimes the little things elude us. Reading is one of our favorite pastimes. 66% of us read in our free time. So stock up on hot chocolate and get ready to sit back and read on those cold, snowy days.

“To read without reflecting is like eating without digesting.” – Edward Burke  

Books make great business gifts. We offer more than 3,000,000 titles available. We can easily add your logo and personal page to any book. Every title. Every Author. Every Theme. Every Budget. Books are valuable. Appreciated. Never thrown away. Ask us today!

Uncategorized — Molly Beavers @ 3:51 pm

The 3 Keys to Food Gift Giving

October 24, 2016

The holidays are a time to celebrate your customers, associates and employees who have tower of treatscontributed to your success.

Food gifts are the #1 holiday business gift. Why?

  • Attention – Food gets attention. It stands out and is a universally loved item that can be shared and everyone will enjoy.
  • Affordable – Food gifts are affordable for your business gift budget. Bankers Advertising offers a wide selection of customized food gifts for all price points.
  • Appealing – Food is appealing. It brings people together and stirs up emotions. People are happy when they’re enjoying a treat, and your brand will be associated with those positive feelings.

We understand what it takes to deliver a superior holiday gift program – gifts that will delight the senses and bring a smile to the face of every recipient. We are happy to build a customized food gift program for you that allows you to choose your food item, price point and packaging.

The perfect gift starts here – contact us today.


Uncategorized — Marie Young @ 7:57 pm

Gift Giving Tips that will make your season merry and bright

October 13, 2016

There’s a chill in the air, and it’s an excellent reminder that Gift Season is upon us. But, Gift Giving is more than just picking the “perfect business gift” that will appeal to the masses. It doesn’t have to be so black and white. At Bankers, we offer more than just gifts. We can keep this season stress-free for you by assisting with three valuable services that ensure that your gifts are noticed and Gift Giving 2016remembered.


Ask yourself – is this a gift or giveaway? The first impression can set the tone of receiving the gift and emotional connection. Much of the attention in choosing gifts is given to the gift itself, but the presentation of the gift is a value-added opportunity that can’t be ignored. Packaging and presentation add value to any promotion, presentation, contribution or offering. Gift bags, custom ribbon and gift boxes will enhance the selected item and maximize the impression it leaves.

It’s important that the gifts are valued by the recipients. For example, you purchased $40 jackets for your employees. Spending an additional $0.50 for a gift bag or box is a small investment that ensures you’re are handing them out as a true, meaningful “gift” vs “giveaway.”

Search here for some lovely gift packaging options.


With a per gift budget in mind, it’s common to begin looking for the one item that fits in the budget. When our clients ask for ideas for holiday gifts, we often suggest multiple products that make a nice bundle. With multiple items, your business receives greater exposure and value. By creating a kit or package of products, the recipients are left with many brand impressions. Bundling several items together increases the perceived value. There are a lot of neat ideas that can be paired to create a fun gift. Use a tote bag, cooler or duffel as a starting item and then add additional items such as a drinkware piece or cap to createGift Giving 2016_gift set a nice gift set.


In the Bankers Gift Guide – we have a square colander. Use this as the package and then add kitchen utensils, pot holders, or kitchenware to create a well-designed package.

Select a hot/cold cooler and pair this with a nice knife and server set.

How about a bamboo cutting board combined with a paring knife?

The ideas are endless. Need more ideas…? Ask us!


Distributing gifts is an element of planning that is all too often forgotten about, but it’s actually a very important part of the gift receiving experience.

Hand-delivering some of the branded gifts is an incredibly personal and authentic way to express your appreciation. Your dedication to this delivery method is super impressive and meaningful to your recipient. They won’t ever forget it, that’s for sure.

On the other hand, sometimes mailing a gift is more feasible. There are pros and cons to both. If you decide to mail or ship your gift, a hand-written personal note goes a long way. In a world of emails, texts, Facebook and snapchatting, a hand-written note intended specifically for the recipient makes them feel super special… even if it’s just a few kind words of thanks. Ask us about our packaging and mailing services!

Remember… you’re not in this alone. Rely on your experts at Bankers Advertising to help you deliver the perfect gift experience!

Uncategorized — Marie Young @ 6:43 pm