Bankers Advertising Articles

Longhand vs. Laptop

February 10, 2017

Which is more effective – taking notes by hand or typing?21161088

According to some new research, good old pen and paper might be the way to go. In a study published in Psychological Science, Pam A. Mueller of Princeton University and Daniel M. Oppenheimer of the University of California, Los Angeles set out to see which is more effective – taking notes by hand or typing on a laptop. They conducted a series of tests comparing the two note taking methods and, interestingly, their study points to pen and paper as the better choice for information processing and retention.

Here are the key reasons Mueller and Oppenheimer give for why writing by hand seems to be more effective:

  • People taking notes longhand typically cannot write as fast as they type and therefore need to be more selective about what they write down. This extra level of processing helped the study participants learn and retain more.
  • Laptop note takers tend to type everything they hear. The more words that study participants copied verbatim, the worse they performed on recall tests.
  • Laptops and tablets are distracting – it is easy to click over to Facebook or check your email.

Stationery and journals continue to be extremely popular and very effective tools for promoting brands.

Bankers Advertising Company offers a wide array of journals with many opportunities to customize. Set yourself apart by letting us help you create a one-of-a-kind masterpiece for your brand.

*Resource: PCNA Blog

Uncategorized — Marie Young @ 8:20 pm

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