Bankers Advertising Articles

Here comes generation z

November 20, 2017

For several years, it seems like we’ve all been constantly analyzing the personalities and buying behaviors of Millennials, the generation born between the early 1980s and the mid -1990s. Sometimes, it feels like the topic has been so exhausted, that all we’re left with is a bunch of unfair generalizations and clichés. It’s tiring, but don’t lose focus, there’s a lot to be learned from studying generations.

Enter Generation Z

Let’s turn our attention to the next big buying population. Generation Z – the post-Millennial generation born during or after 1995 will constitute 40% of U.S. consumers by 2020. The oldest members of the group are only recently out of high school, but they are about to be our customers and employees and we need to start reaching them.

Good news! Early research indicates that promotional products are uniquely suited to connect with Gen Z buyers. Here’s why:

1. Promotional products break through the “ad blindness.” As a recent Forbes article points out, modern consumers are so used to seeing messages on their smartphone and television, that they become highly skilled at ignoring ads on their screens. Promotional products, tangible and useful, will be vital for amplifying messages in ways that Gen Zers are not used to. Remember, these are individuals who only know a world with The Internet.

2. Gen Zers prefers a cool product over a cool experience. A recent study by Deep Focus, a leader in consumer behavior research, indicates that Gen Z prefers being sold a cool product (60 percent) over a cool experience (40 percent), while Millennials prefer the opposite. This is good news for promotional products – but there’s a catch. With a world of information at their fingertips and having grown up with the Internet, Gen Z is selective with their purchases. A product better pass the quality test or your brand will be in serious trouble.

3. Selfies! Gen Z consumers take selfies, a lot of selfies. One poll found that every third photo taken by those between the ages of 18 and 24 is a selfie. And since they post those selfies all over social media, savvy marketers will take advantage of the trend and use giveaways, contests and events to get their promotional products in Gen Z selfies. Think about all the impressions as those images are shared around the world by your new brand ambassadors.

The Bottom Line Gen Zers are skilled message consumers and ignorers, looking for exciting things they can show off to the rest world.

Some cool products ideas to help get your clients brand front and center in all those Instagram posts are: water bottles, Bluetooth earbuds, hooded sweatshirts, Bluetooth speakers, ballcaps, snap photo remotes, cellular leashes and basically any tech gadget.

Source: Polyconcept NA Idea Hub Blog

Uncategorized — Marie Young @ 3:43 pm

Employee awards and recognition are key to longevity and success

November 7, 2017

As this year winds down, your company might be looking for a way to recognize your top producers, whether they are in sales, administration or production. You may have even considered giving cash rewards. It is true that people appreciate cash. However, from the company’s perspective, cash has no memorable long-term benefit with your employees. Employees will soon forget their achievement, as the money will be used to pay bills, purchase family and/or household items and for personal gratification. On the other hand, receiving jewelry (watch, ring, etc.), a high quality plaque or a glass award is something the employee will cherish and which serves as a constant reminder of their hard-earned achievement!

A recent World at Work-study discovered that 85% to 95% of all company incentive programs reach or exceed their goals! A key asset for any company is their employees. Competition is keen today for this very important asset. As a result, an organization, in order to stay competitive, absolutely needs to make employees feel valued.

Studies have shown that companies that offer recognition programs out perform their competition, increase employee loyalty and are more highly thought of in the community. Awards & Recognition are increasingly important in today’s business environment and competition for the best workers is intense. At the same time, the importance of human resources is paramount – a company needs to obtain extraordinary results from ordinary people. Yet another factor is the attitude among today’s employees, who value job satisfaction over most other criteria.

An Awards and Recognition program is not just for key performers. It also sets a benchmark for the other associates as to what gets noticed. People, as a rule, possess a competitive nature and do not want to be viewed in a negative light by their peers.

Here are the key attributes to an Awards and Recognition program:

  • Reinforce company goals
  • Helps strengthen the company’s brand
  • Helps improve employee loyalty
  • Encourages personal achievement
  • Rewards performance
  • Increases productivity
  • Builds self-esteem and motivation
  • Builds a sense of accomplishment
  • Most importantly…it says, “thank-you!” For a job well done!

More facts about awards and recognition:

  • Companies that incentivize employees are 44% more likely to have above average profits
  • 47% of employee recognition gifts are company logo merchandise
  • Companies spend $46 billion dollars on recognition programs each year

Contact your Bankers Promotional Consultant, who can help you create a successful awards and recognition program from start to finish! Browse ideas here.

SOURCES:, March 2013, June 2012, June 2013

Uncategorized — Marie Young @ 7:20 pm