There are two observances in April that dovetail with one of my personal passions and a subject we’re dedicated to here at Bankers: copyright and intellectual property!
April 23 is the day designated by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as World Book and Copyright Day. It was chosen because the date is near the birth or death of a multitude of significant authors, including the deaths of both William Shakespeare and Miguel de Cervantes in 1616 and the birth of Vladimir Nabokov in 1899. World Book and Copyright Day was established in 1995 to champion not just books but the copyright protections that guard writers and assure their fair compensation.
April 26 is World Intellectual Property Day, established in 2000 by the World Intellectual Property Organization to raise awareness of all manner of intellectual property (IP)—patents, copyright, trademarks, and designs—and to celebrate creativity and innovation. In 2019, World IP Day is focused on sports! Their Reach for Gold campaign explores everything from the way merchandising and licensing help offset the cost of massive world-wide sporting undertakings, such as the Olympics and the World Cup, to broadcasting rights and the ways in which fans engage.
Here at Bankers, we take intellectual property, including copyright, very seriously. Director of Business Development Joe Sheeley has an extensive background in licensing, and works closely with college and university clients, as well as working to develop new collegiate contacts, to make certain customers know how much we value their trademarks and how hard we will work to protect their IP.
Our order entry team is vigilant about questioning orders that may inadvertently violate copyright, including logos and taglines from smaller businesses that might veer a little too near established brands. And our larger corporate partners, from RE/MAX to Collins Aerospace, trust our attention to detail in ensuring that their brand standards are met.
Last, but not least… Our company program (online stores) team makes it their their job to ensure fool proof brand compliance through custom programmed Online StoreFronts that host company approved marketing tools for their brand ambassadors to easily order.
Copyright and IP are an integral part of the promotional products business. The ways that a company expresses itself, from slogans to fonts to Pantone colors, are key to its marketing strategy, and it’s our privilege to stand on the front lines of guarding that expression against theft and error. Bankers is proud to be a trusted partner to so many organizations that foreground their trademarks and brand standards. But we also pride ourselves on our dedication to protecting smaller businesses that are still ironing out the kinks or don’t know their options. It’s crucial for every business to be committed to protecting their own IP and respecting the IP of others—Bankers is glad to help!