Bankers Advertising Articles

National Handwriting Day

January 22, 2016

MyHandwriting

Handwriting is a true art form. Sadly, due to our our heavy use of technology, its seldom appreciated these days. Here at Bankers, we want to celebrate the importance of handwriting. For children, learning how to write also helps teach them self-expression.  For adults, even in a world brimming with technology, handwriting remains a primary and very personal communication tool.  And… naturally… um… we sell branded pens. We heart pens! I mean really… who doesn’t have a *favorite* pen?!

I don’t know about you, but with all the typing I do, my handwriting has suffered. It’s always a good idea to keep such skills in check. Here are some steps I plan to take to improve my handwriting.

Handwriting is such a personal thing. We want to see yours! Enter to win some freebies by sending us a pic.

There is how to enter

  1. Write something cool on anything
  2. Comment on our Facebook post and #MyHandwriting
  3. Post on Facebook and #MyHandwriting
  4. Tag us on Twitter @BankersAdCo and #MyHandwriting

This new craze is the next best thing to meditation

January 14, 2016

It’s an unlikely past time, but coloring is a fantastic way to reduce stress, keep your mind sharp and release your creativity.EE6BA1C5-FB98-4678-92ED-8E2DD8B32286

Coloring allows you to relieve stress and unlock creativity you may have not known you had. As psychologist Antoni Martínez explains: “I recommend it as a relaxation technique. We can use it to enter a more creative, freer state. I recommend it in a quiet environment, even with chill music. Let the color and the lines flow.”

Here are some ways coloring can make you a happier person.

Improve concentration. Our concentration is often incredibly split between work, home, electronics etc. When you sit down and focus on one thing, like coloring, it improves your ability to focus elsewhere.

Release your inner creativity. Adults who color are more likely to approach problems with a clearer mind and find better and faster solutions.

It’s like meditation. When you color, your brain has the same reaction as when you meditate.A8B37FCF-3CFB-49C3-A9FE-1F800C915C7B

It improves your motor skills. You’ll be using a lot of hand-eye coordination.

Get rid of negativity. When you color, you focus on what you’re doing and you just sort of naturally release tension and unconscious negativity that you’re carrying around.

RESULT: An overall decrease in your anxiety and stress.

Ben Michaelis, a psychologist, says, “There is a long history of people coloring for mental health reasons. Carl Jung used to try to get his patients to color in mandalas at the turn of the last century, as a way of getting people to focus and allow the subconscious to let go. Now we know it has a lot of other stress-busting qualities as well.”

Having a cruddy day? Get out those crayons and colored pencils and start coloring! Check out our coloring book options here.

References:

http://www.the-open-mind.com

http://www.artthesystem.com

Its good to be Santa!

December 22, 2015

As we get closer to Christmas, it has me thinking about good ole Santa Claus. Jolly St. Nick has created one of the most famous and loved brands around the world. No matter your age or where you live, we all can’t wait for Santa to come. I think we can all learn a few things from the big guy, in my opinion he is a master marketer.Untitled design (1)

Santa has a solid brand, raving fans, is trustworthy and continues to grow his Christmas Empire! He isn’t just for children, every person likes to feel a little Christmas magic. Marketing Secrets from Santa Claus: Recognizable Brand Everyone knows who Santa is. People get excited when they think, hear or see Santa. They know what Santa stands for. Santa’s brand is recognizable all year long from his red suit, belly laugh, snow white beard, shiny black boots and his jolly “Ho, Ho, Ho!”. Santa’s message is known by all. What are you known for?

It’s important that your customers easily recognize you and your brand. Customers need to know what you do and who you are. Who doesn’t think of Santa and smile? He always surprises and delights us. Remember to find that “something extra” and leave your customers smiling.

Be Reliable –

Keep Promises Santa Claus is coming to town. Most of us wake up Christmas morning, year after year, to see what Santa has left for us. Every year, no matter what, Santa doesn’t let us down. It doesn’t matter where we are or what is happening in the world, Santa is there. Now is the time to ask ourselves – how reliable are we? Like expectant children on Christmas morning, our customers have high expectations of us and it’s our job to deliver. Remember – don’t do things halfway. Commit, be reliable and dedicate yourself or step away. Suggestion – make it a habit of asking your customers if they’ve ever been disappointed in your service. What areas can you improve upon, what services or products would they like you to offer?

Build Lists –

Santa’s making a list and checking it twice! He finds out who is naughty and nice. This reminds us that it’s always important to make a list of our clients. Do you have a naughty and nice list? Which clients are easy and fun to work with vs the clients that are difficult and never satisfied? By making a list and fully understanding each client, this will help you know which customers are the most profitable and should be focused on. Santa rewards for good behavior. Maybe you should too.

Sell More Than Your Product –

Santa sells more than just presents. He sells hope, cheer, happiness and the desire to be good. He inspires us all. In your branding efforts, you should be selling more than products. You have a whole bag of presents for your customers. Remember to let your customers know what’s in your big red bag. Most importantly….remember to sell you! Santa’s Team – Elves and 8 Reindeer Santa wouldn’t be Santa without his team. Do you think he would be able to read all those letters, be painstakingly reliable or jolly and bright if he didn’t have a team to help him with all his Christmas responsibilities? Of course not, that is what a great team behind you is all about. Bankers enjoys being part of your team.  No one ever built an empire alone…not even Santa. Be sure to use all of the branding resources we have available to help you prosper in the New Year. As we head into the New Year, think about Santa and learn from the best, implement the right tools and strategies and you will soon be creating your own world of magic.

Advertising,Holiday,Marketing,Seasonal — Molly Beavers @ 6:36 pm

Tradeshow Time | Increase your exposure at Tradeshows!

December 18, 2015

Trade shows and exhibitions provide businesses and organizations with a unique opportunity to see a large number of people, face-to-face in a short amount of time. It allows for personal interaction with their brand and to hear their story. Over the past few years, reports from the Center of Exhibition Industry Research (CEIR) state attendees come to these events intending to buy. They found that 91% of visitors feel that they get more useful buying information by attending a show and that 75% buy as a result of the information gathered at the event.1 - Tradeshow quote image

Get started with a pre-show mailing. A recent study indicates that 76% of attendees plan their booth visits in advance. Don’t forget the promotional item as a gift for stopping by either. Booth traffic can increase up to 30% with a pre-show mailing offering a promotional item as a gift for stopping by.

Your staff at the show is the face of the company and will be the first impression of your brand. It’s important that your team has a brand conscious, professional look and an easily identifiable uniform.

Giveaways, traditionally a sample or a promotional item, are almost expected at trade shows. A relevant, unique and fun item can create a buzz around your customer’s booth.

After the event is where the money is made and, according to the CEIR, 80% of exhibitors do nothing. After investing in attending an event, it would be a tragedy to waste the effort and expense by not following up on the leads and contacts made. As your Bankers consultant to help you create a thank you package or mailer so you can “strike while the iron is hot”.

Remember, your consultant can help you with signage, displays, apparel (uniform), lanyards & badges, totes, giveaways and more. Browse ideas here.

Here’s to a successful Tradeshow Season!

5 Fabulous Last Minute Gifts

December 14, 2015

5 Fabulous Last Minute Gifts

Woops…. Its December 14, and you still need to think of a gift to give your top customers or employees. 45065_ZDon’t worry, it’s not too late to show you care, and promote your brand while you’re at it. Bankers offers many options even if you’re late to the party. Contact your promotional products consultant today, to discuss your options!

#1) Whether they’re a coffee addict, tea drinker or hot chocolate lover, this attractive looking travel mug will make them smile. With several colorful options to choose from, it’s a holiday win!

45065 | Colored Acrylic Tumbler – 16 oz.21102_Z

#2) Winter weather brings a slew of different possible hazards on the road. Prepare your favorite people by giving them a roadside safety light.

21102 | Roadside Safety Light

#3) Here’s an attractive and useful gift. A padfolio is professional and neutral for both ladies and gentlemen.AP4640_Z (1)

AP4640 | McCarthy Jr. Writing Pad a padfolio! 

#4) You just can’t fail with a nice gift pen. Need something higher-end? Consider pairing it with the padfolio.

55725 | Excalibur Black Pen

#5) Advertise your every day for the next 365 days with a calendar. They are useful in both the 55725_Zhome and the office.

Calendar for 2016 | 1912 | Great Inventions Calendar1912_GreatInvent_15

Don’t forget about packaging… it adds big value on a lower price point product. There are still many quick-production options out there. Call us to discuss options today!

3 Secrets to a Successful Gifting Season

November 14, 2015

Each year you set out to find a unique gift for your top customers and employees.IMG_0555 Each year you may experience a little anxiety about said unique gift.  You want to be “different.” You want to stand out. You want to be noticed. And most of all, you want to make your recipient feel appreciated without breaking the bank.

It’s easy to overthink the “what” in gift giving. Instead, think about it in terms of “how.” Consider these important factors, and you’re sure to be a gifting star this season:

Don’t give a gift. Give a bundle!

With a per gift budget in mind, it’s common to begin looking for the one item that fits in the budget. But, what if you select a few smaller items bundled together? Bundling several items together increases the perceived value.

What’s better? With multiple branded items in a gift package, K5012you’ll receive higher brand exposure. By creating a kit or package of products, the recipients are left with many brand impressions vs. just one. As products are used, they may be separated from the bundle. That means your brand is located in multiple places around the home and/or office.

Packaging is everything.

The first impression can set the tone of receiving the gift and emotional connection. Much of the attention in choosing gifts is given to the gift itself, but the presentation of the gift is a value-added opportunity that can’t be ignored.

Interestingly, a lot of psychological research has been done in why we wrap gifts. The question psychologists have asked themselves is whether people prefer to receive a gift if it is wrapped or not. The research suggests that people have a more positive attitude towards a gift they are about to receive if it has been wrapped.

Packaging options are an inexpensive way to increase the perceived value of a gift by leaps and bounds. Gift bags, custom ribbon and gift boxes will enhance the selected item and maximize the impression it leaves.

Distribution is key.

Distributing gifts is an element of planning that is all too often forgotten about, but its actually a very important part of the gift receiving experience.

Hand-delivering some of the branded gifts is an incredibly personal and authentic way to express your appreciation. Your dedication to this delivery method is super impressive and meaningful to your recipient. They won’t ever forget it, that’s for sure.

On the other hand, sometimes mailing a gift is more feasible. There are pros and cons to both. If you decide to mail or ship your gift, a hand-written personal note goes a long way. In a world of emails, texts, Facebook and snapchatting, a hand-written note intended specifically for the recipient makes them feel uber special… even if it’s just a few kind words of thanks.

Remember… you’re not in this alone. Rely on your experts at Bankers Advertising to help you plan out the perfect holiday gift experience!

Promotional Products: A Vital Part of your Marketing Mix

May 19, 2015

Did you know that promotional products fit in seamlessly with your brand and target markets? They’re an incredibly versatile marketing medium – not to mention useful and wanted. They work as a stand-alone marketing piece, or perfectly in conjunction with campaigns including social media and even TV ads.Marketing Mix

They’re also effective for dealer/distribution programs such as company stores and co-op programs in which they build loyalty with current customers or create new accounts. Other uses include employee incentive programs, orientation programs, tradeshow booth traffic, new product introduction and marketing research.

Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.

Recipients of promotional products have a significantly positive opinion of a business through:

  • Increase in positive overall image
  • More positive perception of the business
  • Higher likelihood of recommending the business
  • Higher likelihood of patronizing the business

Source: PPAI Study: Promotional Products Impact On Brand/Company ImaStrong Influencersge Conducted by Georgia Southern University

From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes & colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it is more relevant to a specific demographic.

For more information and research on the sheer POWER of this marketing medium, take a look at www.promotionalproductswork.org.

Search product options here.

Need a consultant? Contact us.

 

Promo Facts

Advertising,Marketing,Promotional Products — Marie Young @ 3:22 pm

Understanding the science behind color

May 30, 2014

When it comes to identifying your brand, what is the first thing your customers will think of? It’s most likely your logo.

Yes, it’s important to focus on the message delivered by your logo, but you’d be surprised how big of an impact color has on a message!

Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

“Knowing that humans might … be hardwired for certain hues could be a gateway into understanding the neural properties of emotion,” he told Co.Design earlier this month.

The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.

Bankers Advertising is able to offer more and more promotional product and imprinting options to showcase your colorful brand. Browse Products here. Overwhelmed with the colorful options? Our consultants would love to help. Contact us.

Source: www.fastcompany.com

Advertising,Branding,Promotional Products — Marie Young @ 6:21 pm

5 Promotional Products You Should Consider for Your Business:

April 24, 2014

Old man winter has finally taken a hike, and soon flowers and green grass will put your customers in the mood to purchase from your business! It’s important to be present in their minds when they’re ready to get out and about to shop, shop, shop.

In that spirit, let’s do a quick review of the values and benefits of some products that you should consider using to promote your business. The average US household has 10 branded products. That means you will want your brand in these places:

1. Kitchen

2. Office/Desk Area

3. Bedroom

Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Consider using these products to build your brand identity during this spring and summer:

1. Calendars:

The only kind of advertising that customers ask for, 84% say they refer to their imprinted calendar multiple times each day. In general, calendars have a cost per impression of less than ½ of a cent!

2. Apparel:

Next to calendars the most visible form of advertising, 43% of US consumers own at least one imprinted apparel item. Your team members should be parading around your brand! Better yet…? Get your customers to be your walking billboard by giving them a quality branded apparel item.

3. Writing Instruments:

This category has the widest price range of products from just cents to thousands of dollars. Over 50% of all US households have at least one branded writing instrument. The average pen has 7 owners, and the fastest growing style is any pen with a stylus because they’re great for smart phones. Put your brand on a highly-used item, and give yourself double the exposure by using a stylus pen!

4. Housewares:

82% of US homes have at least one imprinted promotional item in the kitchen, and 52% of adults spend an average of 3 hours per day in the kitchen. The kitchen is currently the most desirable area of the house in which to place a promotional item. It’s a no-brainer.

5. Drinkware:

14% of US consumers own and use a piece of logoed drinkware on a daily basis. Plastic BPA free drink bottles and drink bottles with a flip up straw feature are currently the fastest growing segment of the drinkware market. Put your brand on something that will not only be used in the home, but also the gym, office, car, sporting events, and more

Not sure where to start? Don’t worry, our expert promotional consultants can help you narrow your selections based on your specified theme, target audience and budget. You can also have fun browsing for products by category on our search tool. Check it out, and start building your brand today!

Bankers Advertising Company Spreads Awareness of Advertising Medium

April 21, 2014

Promotional Products Work Week

Bankers Advertising Company, www.bankersadvertising.com, a promotional products distributor, joins thousands of promotional products businesses around the country hosting special events, and partnering with local businesses, to celebrate Promotional Products Work! Week, sponsored by Promotional Products Association International.

Promotional Products Work! Week is a celebration by the promotional products industry to raise awareness about promotional products as an advertising medium and the benefits of working with highly qualified promotional products professionals to develop and produce innovative advertising and branding strategies.

Bankers Advertising Company is joining forces with the Promotional Products Association International to heighten awareness of the effectiveness of this advertising medium.

  • 88% of people recall the advertiser on promotional products
  • 62% recall the message
  • 85% did business with the advertiser after receiving a promotional product
  • 83% of people like promotional products
  • 81% keep them because they are useful
  • 8 out of 10 people owns 1 to 10 promotional products
  • 53% use promotional products once a week or more
  • 47% keep promotional products for more than a year
  • 88% of people recall the advertiser on promotional products
  • 62% recall the message
  • 85% did business with the advertiser after receiving a promotional product
  • 83% of people like promotional products
  • 81% keep them because they are useful
  • 8 out of 10 people owns 1 to 10 promotional products
  • 53% use promotional products once a week or more
  • 47% keep promotional products for more than a year

Established in 1896, Bankers is one of the oldest and largest promotional products distributors. Bankers specializes in providing promotional marketing, tradeshow promotions, sales meeting supplies and communication tools, business gifts, recognition programs and advertising calendars. In addition, Bankers provides company store and fulfillment programs. For more information about Bankers, call (319) 354-1020(319) 354-1020 or visit www.bankersadvertising.com.

Advertising,Marketing,Promotional Products — Marie Young @ 4:13 pm

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