Bankers Advertising Articles

5 Promotional Products You Should Consider for Your Business:

April 24, 2014

Old man winter has finally taken a hike, and soon flowers and green grass will put your customers in the mood to purchase from your business! It’s important to be present in their minds when they’re ready to get out and about to shop, shop, shop.

In that spirit, let’s do a quick review of the values and benefits of some products that you should consider using to promote your business. The average US household has 10 branded products. That means you will want your brand in these places:

1. Kitchen

2. Office/Desk Area

3. Bedroom

Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Consider using these products to build your brand identity during this spring and summer:

1. Calendars:

The only kind of advertising that customers ask for, 84% say they refer to their imprinted calendar multiple times each day. In general, calendars have a cost per impression of less than ½ of a cent!

2. Apparel:

Next to calendars the most visible form of advertising, 43% of US consumers own at least one imprinted apparel item. Your team members should be parading around your brand! Better yet…? Get your customers to be your walking billboard by giving them a quality branded apparel item.

3. Writing Instruments:

This category has the widest price range of products from just cents to thousands of dollars. Over 50% of all US households have at least one branded writing instrument. The average pen has 7 owners, and the fastest growing style is any pen with a stylus because they’re great for smart phones. Put your brand on a highly-used item, and give yourself double the exposure by using a stylus pen!

4. Housewares:

82% of US homes have at least one imprinted promotional item in the kitchen, and 52% of adults spend an average of 3 hours per day in the kitchen. The kitchen is currently the most desirable area of the house in which to place a promotional item. It’s a no-brainer.

5. Drinkware:

14% of US consumers own and use a piece of logoed drinkware on a daily basis. Plastic BPA free drink bottles and drink bottles with a flip up straw feature are currently the fastest growing segment of the drinkware market. Put your brand on something that will not only be used in the home, but also the gym, office, car, sporting events, and more

Not sure where to start? Don’t worry, our expert promotional consultants can help you narrow your selections based on your specified theme, target audience and budget. You can also have fun browsing for products by category on our search tool. Check it out, and start building your brand today!

2011 Fashion Forecast

February 17, 2011

In a world where target audiences are ever younger and always in the know, it’s important to stay on top of the hottest trends so you can deliver a promotional product that will be appreciated by your recipients. It’s New York Fashion Week and the newest avant-garde styles are hitting catwalks. But what’s popular with the everyday customer? If you’re looking at clothing to promote your brand – whether it’s a corporate gift, uniform or event giveaway – here are some of the hottest trends for the style-conscious.

VINTAGE: The vintage look has been all the rage for a few years now, and it’s not going anywhere. Customers love the soft feel of washed fabric and the burnout look of a shirt that’s been around for a while. Unique imprints will also be embraced by your audience – just take a look at popular online t-shirt vendors. Of course the perfect colors for these types of shirts and hoodies are heathered shades and washed-out colors… (more…)

Apparel,Marketing,Promotional Products — Marie Young @ 3:54 pm