Bankers Advertising Articles

Communicate. Connect. Celebrate.

April 28, 2016

Are you buying books? Did you know we offer branded books from all your favorite authors and themes?  We can easily add your logo and personal page to any book.book1

We have access to:

  • Every published book
  • More than 3 million titles available
  • Every Title. Every Author.
  • Every Budget, Every Theme

Branded books make great gifts for everyone. If you are looking for a unique gift that appeals to everyone no matter what your demographics are….then think books.

Never Thrown Away

Books are something that people will treasure. They are read, discussed, displayed and shared.

Smart Communicationbook2

The right book will reinforce your key messages and themes with intelligence and credibility.

More than Just a Logo

Books offer space for dramatic customization. Promo-Pages can feature full color artwork, detailed messaging, photos, contact information and more!

Educational and Entertaining

Books provide an experience that stay with people. They create a lasting bond with your brand. People will remember your company every time they think about the book and the message and feeling they received.

Look to Bankers Advertising for creative ideas to promote your brand or message. We can provide suggestions for every audience, every theme and every budget. We provide novel and notable promotions. From coffee table books, cookbooks, puzzle books, business books, quotation books, children books and leisure – we have access to books.

National Handwriting Day

January 22, 2016

MyHandwriting

Handwriting is a true art form. Sadly, due to our our heavy use of technology, its seldom appreciated these days. Here at Bankers, we want to celebrate the importance of handwriting. For children, learning how to write also helps teach them self-expression.  For adults, even in a world brimming with technology, handwriting remains a primary and very personal communication tool.  And… naturally… um… we sell branded pens. We heart pens! I mean really… who doesn’t have a *favorite* pen?!

I don’t know about you, but with all the typing I do, my handwriting has suffered. It’s always a good idea to keep such skills in check. Here are some steps I plan to take to improve my handwriting.

Handwriting is such a personal thing. We want to see yours! Enter to win some freebies by sending us a pic.

There is how to enter

  1. Write something cool on anything
  2. Comment on our Facebook post and #MyHandwriting
  3. Post on Facebook and #MyHandwriting
  4. Tag us on Twitter @BankersAdCo and #MyHandwriting

This new craze is the next best thing to meditation

January 14, 2016

It’s an unlikely past time, but coloring is a fantastic way to reduce stress, keep your mind sharp and release your creativity.EE6BA1C5-FB98-4678-92ED-8E2DD8B32286

Coloring allows you to relieve stress and unlock creativity you may have not known you had. As psychologist Antoni Martínez explains: “I recommend it as a relaxation technique. We can use it to enter a more creative, freer state. I recommend it in a quiet environment, even with chill music. Let the color and the lines flow.”

Here are some ways coloring can make you a happier person.

Improve concentration. Our concentration is often incredibly split between work, home, electronics etc. When you sit down and focus on one thing, like coloring, it improves your ability to focus elsewhere.

Release your inner creativity. Adults who color are more likely to approach problems with a clearer mind and find better and faster solutions.

It’s like meditation. When you color, your brain has the same reaction as when you meditate.A8B37FCF-3CFB-49C3-A9FE-1F800C915C7B

It improves your motor skills. You’ll be using a lot of hand-eye coordination.

Get rid of negativity. When you color, you focus on what you’re doing and you just sort of naturally release tension and unconscious negativity that you’re carrying around.

RESULT: An overall decrease in your anxiety and stress.

Ben Michaelis, a psychologist, says, “There is a long history of people coloring for mental health reasons. Carl Jung used to try to get his patients to color in mandalas at the turn of the last century, as a way of getting people to focus and allow the subconscious to let go. Now we know it has a lot of other stress-busting qualities as well.”

Having a cruddy day? Get out those crayons and colored pencils and start coloring! Check out our coloring book options here.

References:

http://www.the-open-mind.com

http://www.artthesystem.com

Tradeshow Time | Increase your exposure at Tradeshows!

December 18, 2015

Trade shows and exhibitions provide businesses and organizations with a unique opportunity to see a large number of people, face-to-face in a short amount of time. It allows for personal interaction with their brand and to hear their story. Over the past few years, reports from the Center of Exhibition Industry Research (CEIR) state attendees come to these events intending to buy. They found that 91% of visitors feel that they get more useful buying information by attending a show and that 75% buy as a result of the information gathered at the event.1 - Tradeshow quote image

Get started with a pre-show mailing. A recent study indicates that 76% of attendees plan their booth visits in advance. Don’t forget the promotional item as a gift for stopping by either. Booth traffic can increase up to 30% with a pre-show mailing offering a promotional item as a gift for stopping by.

Your staff at the show is the face of the company and will be the first impression of your brand. It’s important that your team has a brand conscious, professional look and an easily identifiable uniform.

Giveaways, traditionally a sample or a promotional item, are almost expected at trade shows. A relevant, unique and fun item can create a buzz around your customer’s booth.

After the event is where the money is made and, according to the CEIR, 80% of exhibitors do nothing. After investing in attending an event, it would be a tragedy to waste the effort and expense by not following up on the leads and contacts made. As your Bankers consultant to help you create a thank you package or mailer so you can “strike while the iron is hot”.

Remember, your consultant can help you with signage, displays, apparel (uniform), lanyards & badges, totes, giveaways and more. Browse ideas here.

Here’s to a successful Tradeshow Season!

3 Secrets to a Successful Gifting Season

November 14, 2015

Each year you set out to find a unique gift for your top customers and employees.IMG_0555 Each year you may experience a little anxiety about said unique gift.  You want to be “different.” You want to stand out. You want to be noticed. And most of all, you want to make your recipient feel appreciated without breaking the bank.

It’s easy to overthink the “what” in gift giving. Instead, think about it in terms of “how.” Consider these important factors, and you’re sure to be a gifting star this season:

Don’t give a gift. Give a bundle!

With a per gift budget in mind, it’s common to begin looking for the one item that fits in the budget. But, what if you select a few smaller items bundled together? Bundling several items together increases the perceived value.

What’s better? With multiple branded items in a gift package, K5012you’ll receive higher brand exposure. By creating a kit or package of products, the recipients are left with many brand impressions vs. just one. As products are used, they may be separated from the bundle. That means your brand is located in multiple places around the home and/or office.

Packaging is everything.

The first impression can set the tone of receiving the gift and emotional connection. Much of the attention in choosing gifts is given to the gift itself, but the presentation of the gift is a value-added opportunity that can’t be ignored.

Interestingly, a lot of psychological research has been done in why we wrap gifts. The question psychologists have asked themselves is whether people prefer to receive a gift if it is wrapped or not. The research suggests that people have a more positive attitude towards a gift they are about to receive if it has been wrapped.

Packaging options are an inexpensive way to increase the perceived value of a gift by leaps and bounds. Gift bags, custom ribbon and gift boxes will enhance the selected item and maximize the impression it leaves.

Distribution is key.

Distributing gifts is an element of planning that is all too often forgotten about, but its actually a very important part of the gift receiving experience.

Hand-delivering some of the branded gifts is an incredibly personal and authentic way to express your appreciation. Your dedication to this delivery method is super impressive and meaningful to your recipient. They won’t ever forget it, that’s for sure.

On the other hand, sometimes mailing a gift is more feasible. There are pros and cons to both. If you decide to mail or ship your gift, a hand-written personal note goes a long way. In a world of emails, texts, Facebook and snapchatting, a hand-written note intended specifically for the recipient makes them feel uber special… even if it’s just a few kind words of thanks.

Remember… you’re not in this alone. Rely on your experts at Bankers Advertising to help you plan out the perfect holiday gift experience!

The Stylus Trend – the latest in Writing Instrument Technolog

August 8, 2014

Jewel Stylus Pen

Wasn’t Steve Job’s adamantly against the stylus?  Didn’t Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them?  Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing.

Those of us with petite, pointy fingers can hit the most minute icon on the iPhone.  But there are some of us who still prefer one degree of separation between us and the screen (chronic users of handcream, you know who you are).  There are many reasons to use a stylus and now that there are so many to choose from that are in combination with a pen, it’s a natural fit for the promotional products industry.

Pros of the stylus pen:

  • Use the touch screen keyboard more quickly
  • Draw on the touch screen with more accuracy
  • Project a more professional appearance when using a tablet
  • Use of stylus will keep screen cleaner
  • In general, it is easier to interact with some applications with a stylus than with a finger
  • Relatively inexpensive, yet high value perception

Consider  a Stylus Pen the next time you are promoting a technology brand, as an executive gift, employee appreciation gift, or at retail. We offer a variety of Stylus pens at several price points.

Branding,Marketing,Technology — Marie Young @ 5:55 pm

Understanding the science behind color

May 30, 2014

When it comes to identifying your brand, what is the first thing your customers will think of? It’s most likely your logo.

Yes, it’s important to focus on the message delivered by your logo, but you’d be surprised how big of an impact color has on a message!

Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

“Knowing that humans might … be hardwired for certain hues could be a gateway into understanding the neural properties of emotion,” he told Co.Design earlier this month.

The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.

Bankers Advertising is able to offer more and more promotional product and imprinting options to showcase your colorful brand. Browse Products here. Overwhelmed with the colorful options? Our consultants would love to help. Contact us.

Source: www.fastcompany.com

Advertising,Branding,Promotional Products — Marie Young @ 6:21 pm