Bankers Advertising Articles

The Stylus Trend – the latest in Writing Instrument Technolog

August 8, 2014

Jewel Stylus Pen

Wasn’t Steve Job’s adamantly against the stylus?  Didn’t Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them?  Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing.

Those of us with petite, pointy fingers can hit the most minute icon on the iPhone.  But there are some of us who still prefer one degree of separation between us and the screen (chronic users of handcream, you know who you are).  There are many reasons to use a stylus and now that there are so many to choose from that are in combination with a pen, it’s a natural fit for the promotional products industry.

Pros of the stylus pen:

  • Use the touch screen keyboard more quickly
  • Draw on the touch screen with more accuracy
  • Project a more professional appearance when using a tablet
  • Use of stylus will keep screen cleaner
  • In general, it is easier to interact with some applications with a stylus than with a finger
  • Relatively inexpensive, yet high value perception

Consider  a Stylus Pen the next time you are promoting a technology brand, as an executive gift, employee appreciation gift, or at retail. We offer a variety of Stylus pens at several price points.

Branding,Marketing,Technology — Marie Young @ 5:55 pm

Understanding the science behind color

May 30, 2014

When it comes to identifying your brand, what is the first thing your customers will think of? It’s most likely your logo.

Yes, it’s important to focus on the message delivered by your logo, but you’d be surprised how big of an impact color has on a message!

Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

“Knowing that humans might … be hardwired for certain hues could be a gateway into understanding the neural properties of emotion,” he told Co.Design earlier this month.

The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.

Bankers Advertising is able to offer more and more promotional product and imprinting options to showcase your colorful brand. Browse Products here. Overwhelmed with the colorful options? Our consultants would love to help. Contact us.

Source: www.fastcompany.com

Advertising,Branding,Promotional Products — Marie Young @ 6:21 pm

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