Bankers Advertising Articles

Communicate. Connect. Celebrate.

April 28, 2016

Are you buying books? Did you know we offer branded books from all your favorite authors and themes?  We can easily add your logo and personal page to any book.book1

We have access to:

  • Every published book
  • More than 3 million titles available
  • Every Title. Every Author.
  • Every Budget, Every Theme

Branded books make great gifts for everyone. If you are looking for a unique gift that appeals to everyone no matter what your demographics are….then think books.

Never Thrown Away

Books are something that people will treasure. They are read, discussed, displayed and shared.

Smart Communicationbook2

The right book will reinforce your key messages and themes with intelligence and credibility.

More than Just a Logo

Books offer space for dramatic customization. Promo-Pages can feature full color artwork, detailed messaging, photos, contact information and more!

Educational and Entertaining

Books provide an experience that stay with people. They create a lasting bond with your brand. People will remember your company every time they think about the book and the message and feeling they received.

Look to Bankers Advertising for creative ideas to promote your brand or message. We can provide suggestions for every audience, every theme and every budget. We provide novel and notable promotions. From coffee table books, cookbooks, puzzle books, business books, quotation books, children books and leisure – we have access to books.

5 Fabulous Last Minute Gifts

December 14, 2015

5 Fabulous Last Minute Gifts

Woops…. Its December 14, and you still need to think of a gift to give your top customers or employees. 45065_ZDon’t worry, it’s not too late to show you care, and promote your brand while you’re at it. Bankers offers many options even if you’re late to the party. Contact your promotional products consultant today, to discuss your options!

#1) Whether they’re a coffee addict, tea drinker or hot chocolate lover, this attractive looking travel mug will make them smile. With several colorful options to choose from, it’s a holiday win!

45065 | Colored Acrylic Tumbler – 16 oz.21102_Z

#2) Winter weather brings a slew of different possible hazards on the road. Prepare your favorite people by giving them a roadside safety light.

21102 | Roadside Safety Light

#3) Here’s an attractive and useful gift. A padfolio is professional and neutral for both ladies and gentlemen.AP4640_Z (1)

AP4640 | McCarthy Jr. Writing Pad a padfolio! 

#4) You just can’t fail with a nice gift pen. Need something higher-end? Consider pairing it with the padfolio.

55725 | Excalibur Black Pen

#5) Advertise your every day for the next 365 days with a calendar. They are useful in both the 55725_Zhome and the office.

Calendar for 2016 | 1912 | Great Inventions Calendar1912_GreatInvent_15

Don’t forget about packaging… it adds big value on a lower price point product. There are still many quick-production options out there. Call us to discuss options today!

5 Promotional Products You Should Consider for Your Business:

April 24, 2014

Old man winter has finally taken a hike, and soon flowers and green grass will put your customers in the mood to purchase from your business! It’s important to be present in their minds when they’re ready to get out and about to shop, shop, shop.

In that spirit, let’s do a quick review of the values and benefits of some products that you should consider using to promote your business. The average US household has 10 branded products. That means you will want your brand in these places:

1. Kitchen

2. Office/Desk Area

3. Bedroom

Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Consider using these products to build your brand identity during this spring and summer:

1. Calendars:

The only kind of advertising that customers ask for, 84% say they refer to their imprinted calendar multiple times each day. In general, calendars have a cost per impression of less than ½ of a cent!

2. Apparel:

Next to calendars the most visible form of advertising, 43% of US consumers own at least one imprinted apparel item. Your team members should be parading around your brand! Better yet…? Get your customers to be your walking billboard by giving them a quality branded apparel item.

3. Writing Instruments:

This category has the widest price range of products from just cents to thousands of dollars. Over 50% of all US households have at least one branded writing instrument. The average pen has 7 owners, and the fastest growing style is any pen with a stylus because they’re great for smart phones. Put your brand on a highly-used item, and give yourself double the exposure by using a stylus pen!

4. Housewares:

82% of US homes have at least one imprinted promotional item in the kitchen, and 52% of adults spend an average of 3 hours per day in the kitchen. The kitchen is currently the most desirable area of the house in which to place a promotional item. It’s a no-brainer.

5. Drinkware:

14% of US consumers own and use a piece of logoed drinkware on a daily basis. Plastic BPA free drink bottles and drink bottles with a flip up straw feature are currently the fastest growing segment of the drinkware market. Put your brand on something that will not only be used in the home, but also the gym, office, car, sporting events, and more

Not sure where to start? Don’t worry, our expert promotional consultants can help you narrow your selections based on your specified theme, target audience and budget. You can also have fun browsing for products by category on our search tool. Check it out, and start building your brand today!

Promote with Parades this Independence Day

May 23, 2011

By Erica Kelley-Gogel, CAS

The nation’s birthday is right around the corner – how will your business celebrate? The Fourth of July is a great time to hand out promotional products for events like parades. Communities often sponsor Independence Day parades and many area businesses get in on the action. No organization is left out – common participants include real estate agents, insurance bureaus, fire departments, chiropractors, dentists and locally owned restaurants and small businesses. What about your business? Parades are a great way to get the word out about your company.

A small nearby town hosts a great parade that lasts around an hour, with different companies walking, tossing out can coolers, flying disks and magnets along with many, many pounds of candy for the kids. Though candy is a favorite to toss from floats, it doesn’t leave a lasting impression or a reminder of the businesses that participated in the parade. After all, you’re looking for new business and new clients, so you want everyone to remember your name! Consider the alternatives listed below, and if you need help, contact us and we’ll connect you with one of our expert promotional product consultants.

Include your logo and an American flag! We have all these great products with patriotic themes, from some of our top lines:

  • Plastic or nonwoven bags – recipients will love them, they’re great for holding all the products they’ll accumulate during the parade.
  • Decals and magnets – a magnet on your customer’s refrigerator will be seen every day. We make them here at Bankers Advertising!
  • Jar opener – kitchen items are always useful and popular.
  • Sunscreen – not only will it show your company’s regard for proper health care, but it’s a reminder of your brand whenever they apply.
  • Emery boards – great choice, especially for salons and beauty supply stores.
  • Misting fan – ideal, especially for those sitting in the hot sun watching a parade. You know it’ll be appreciated!
  • Flying disks – keep them entertained and spread the word about your company all summer long.
  • Pens – a classic promotional product. Get them in red and blue or choose your company colors.
  • Lip balm – also with SPF, perfect for summertime. You can even do a full-color process imprint.
  • Can coolers – who doesn’t love these? Drinks stay colder longer and no perspiration on the table.
  • Key tag – be All American with a flag key tag.

Now is the time to find out when your area is hosting parades. If you’re involved in more than one, consider cohesive product ideas and designs for even better branding. Again, if you need products, don’t hesitate to contact Bankers Advertising Company. We’re happy to help with custom ideas in a price range you’re comfortable with. Happy 4th of July!

Why Social Media is Important for Your Business

April 15, 2011

Chances are you’ve heard the buzz about social media. While you probably know by now that being active online is important to business success, you may still be hesitant or unsure where to begin.

So what exactly does a social medium allow you to do? What are the benefits?

1. Raise awareness. There’s nothing better than free publicity, and these platforms give you the opportunity to shout about your services from the rooftops.

2. Add legitimacy. It’s obvious that your company is alive and well when you have online presence and an active Twitter feed. People will be more likely to buy from a thriving business, especially when they know customer service is readily available.

3. Customer service. Speaking of which … people are increasingly turning to the Internet to solve problems. It’s easy to shoot an e-mail, compose a Tweet or write a Facebook post to address an issue and quickly find a fix. Just be sure – as the person providing the customer service – to be as honest, kind and helpful as possible.

4. Research. Find out what other people are saying about you by utilizing the “search” functions on Facebook, Twitter and LinkedIn. Or search for information on promotional products, local news or anything that interests you or pertains to your brand.

5. Build relationships. People are more likely to buy from their friends. We trust our friends, so why wouldn’t we turn to them if they offer a service we need? Social media allow you to create bonds with people through the power of the Internet. Show your new buddies your expertise and don’t forget to have a good time! Post something funny on Facebook and mix it up with posts about the latest cool products or services you have available.

6. Coupons and discount offers. Then, offer discounts to new friends. People expect rewards for “following” you or being your “fan.” Something like 10% off through next week – for Facebook fans only!! will grab attention and show fans you appreciate them. You might spend a little money, but you’ll earn devoted customers.

7. Reputation management. If you don’t make a name for yourself online, someone else will. And it might not be what you want to hear.

These are only a few of the many reasons it’s important to get involved in social media. A 2011 Social Media Marketing Industry Report survey found that 90% of professional marketers believe social media is important to achieving business success. You’ll discover opportunities online if you’re willing to devote a little time and energy to maintaining your brand image.

~ Spring and Summer Sizzler Giveaway ~

February 23, 2011

Sorry, this giveaway has ended.

Thanks for Liking our Facebook page and/or following us on Twitter. If you found this page by clicking the QR code on your Spring & Summer Sizzler brochure or flyer that’s awesome, too!!

Here are the details to win a super awesome BBQ set – the same one featured in our Sizzler! We’re giving one away to a lucky customer.

From now through April 30, anybody who fills out our Contact form will be entered in the drawing. If you’ve filled out the form in the past, just do it again and we’ll count it as an entry. After today, only one entry per person will be counted toward the giveaway.

Again, all you need to do is go to our Contact Us page and fill out your information. Whether you have a salesperson or not, you’ll be entered to win and will also receive a free Spring and Summer Sizzler brochure by mail!!

If you have any questions, please e-mail Megan.

Thanks and good luck!

New Year, New Website

January 10, 2011

What do our customers want? We at Bankers have been considering that very question for the past few months, and we updated the Bankers website to reflect our discoveries. (more…)

It’s a Great Time to Sell Appreciation Cards

October 15, 2010

It’s beginning to look a lot like… Thanksgiving! The cooler air is sweeping in, football season is well on its way, and the leaves are turning beautiful colors. Business greeting cards are perfect for relaying greetings to clients and employees during the holiday season. (more…)