Bankers Advertising Articles

‘Tis the Season!

October 21, 2019

Explore our seasonal Gift Guide!

As we roll into fall, there’s a better than average chance that you’re starting to make a list of your top clients or donors and checking your budgets twice! That’s right, it’s time for everyone to start thinking about gift giving, large and small.

We want you to be fully prepped and ready for the season of giving! One great place to start is our Gift Guide, which is filled to the brim with products and ideas for all your giving needs. From travel and party supplies to the best in wearables and electronics, the guide has a myriad of options.

However, we also like to pass along some insight into some of the industry’s hottest trends for the cold weather holidays. We’ve pulled together ideas from our top suppliers, who know which way the (chilly) wind is blowing! These ideas and products will be well-received by everyone from clients to donors to staff.


COOL COLORS
Expect the unexpected this fall! There’s a particularly strong leaning toward pastels, but the key takeaway is that your customers should NOT be afraid to experiment. And they’ll have plenty of support from suppliers and even name brand collaborators for whatever they’re seeking.

What we’re reading: “There are plenty of opportunities to experiment with new colors this season—whether it’s a pastel tote or an umbrella in a soft heathered gray. Even legendary workwear brand Carhartt has broken away from traditional brown with new colors and styles that people are going crazy for.
 

 
 
 
PLANET-FRIENDLY PICKS
The current state of the earth’s environment — from fires in the Amazon to an ever-increasing number of jurisdictions banning single-use plastic to weather patterns hammering already hard-hit areas — is a huge concern for a lot of people. Even if you aren’t an adamant environmentalist yourself, many of your clients may be; it’s a win-win scenario to seek out promo that protects the planet, like this bamboo cutlery. Clients can certainly feel good about a renewable resource that can be harvested repeatedly, especially when it looks this good! Many suppliers have whole lines dedicated to this trend.
 
 
 
 
 
 
SHIMMERING SELECTIONS
One of the most popular ways that designers are pulling in those pastel colors we mentioned earlier is through iridescent and holographic products. A recent industry article on this trend noted its ubiquity in the retail sphere, the creative freedom it offers the end user, and the influence of the rising younger generations. It also pointed out that the icy look of it is perfect for winter holidays. Gift season is the perfect time to have some fun with a little shimmer and shine!

 
 
Be sure you as your representative about these ideas this fall. They’ll be happy to show you samples and more generally keep you informed on all of the hottest trends of the season and all year long!

Eco-friendly,Holiday,Promotional Products,Seasonal — Genevieve Trainor @ 5:31 pm

Communicate. Connect. Celebrate.

April 28, 2016

Are you buying books? Did you know we offer branded books from all your favorite authors and themes?  We can easily add your logo and personal page to any book.book1

We have access to:

  • Every published book
  • More than 3 million titles available
  • Every Title. Every Author.
  • Every Budget, Every Theme

Branded books make great gifts for everyone. If you are looking for a unique gift that appeals to everyone no matter what your demographics are….then think books.

Never Thrown Away

Books are something that people will treasure. They are read, discussed, displayed and shared.

Smart Communicationbook2

The right book will reinforce your key messages and themes with intelligence and credibility.

More than Just a Logo

Books offer space for dramatic customization. Promo-Pages can feature full color artwork, detailed messaging, photos, contact information and more!

Educational and Entertaining

Books provide an experience that stay with people. They create a lasting bond with your brand. People will remember your company every time they think about the book and the message and feeling they received.

Look to Bankers Advertising for creative ideas to promote your brand or message. We can provide suggestions for every audience, every theme and every budget. We provide novel and notable promotions. From coffee table books, cookbooks, puzzle books, business books, quotation books, children books and leisure – we have access to books.

National Handwriting Day

January 22, 2016

MyHandwriting

Handwriting is a true art form. Sadly, due to our our heavy use of technology, its seldom appreciated these days. Here at Bankers, we want to celebrate the importance of handwriting. For children, learning how to write also helps teach them self-expression.  For adults, even in a world brimming with technology, handwriting remains a primary and very personal communication tool.  And… naturally… um… we sell branded pens. We heart pens! I mean really… who doesn’t have a *favorite* pen?!

I don’t know about you, but with all the typing I do, my handwriting has suffered. It’s always a good idea to keep such skills in check. Here are some steps I plan to take to improve my handwriting.

Handwriting is such a personal thing. We want to see yours! Enter to win some freebies by sending us a pic.

There is how to enter

  1. Write something cool on anything
  2. Comment on our Facebook post and #MyHandwriting
  3. Post on Facebook and #MyHandwriting
  4. Tag us on Twitter @BankersAdCo and #MyHandwriting

This new craze is the next best thing to meditation

January 14, 2016

It’s an unlikely past time, but coloring is a fantastic way to reduce stress, keep your mind sharp and release your creativity.EE6BA1C5-FB98-4678-92ED-8E2DD8B32286

Coloring allows you to relieve stress and unlock creativity you may have not known you had. As psychologist Antoni Martínez explains: “I recommend it as a relaxation technique. We can use it to enter a more creative, freer state. I recommend it in a quiet environment, even with chill music. Let the color and the lines flow.”

Here are some ways coloring can make you a happier person.

Improve concentration. Our concentration is often incredibly split between work, home, electronics etc. When you sit down and focus on one thing, like coloring, it improves your ability to focus elsewhere.

Release your inner creativity. Adults who color are more likely to approach problems with a clearer mind and find better and faster solutions.

It’s like meditation. When you color, your brain has the same reaction as when you meditate.A8B37FCF-3CFB-49C3-A9FE-1F800C915C7B

It improves your motor skills. You’ll be using a lot of hand-eye coordination.

Get rid of negativity. When you color, you focus on what you’re doing and you just sort of naturally release tension and unconscious negativity that you’re carrying around.

RESULT: An overall decrease in your anxiety and stress.

Ben Michaelis, a psychologist, says, “There is a long history of people coloring for mental health reasons. Carl Jung used to try to get his patients to color in mandalas at the turn of the last century, as a way of getting people to focus and allow the subconscious to let go. Now we know it has a lot of other stress-busting qualities as well.”

Having a cruddy day? Get out those crayons and colored pencils and start coloring! Check out our coloring book options here.

References:

http://www.the-open-mind.com

http://www.artthesystem.com

Tradeshow Time | Increase your exposure at Tradeshows!

December 18, 2015

Trade shows and exhibitions provide businesses and organizations with a unique opportunity to see a large number of people, face-to-face in a short amount of time. It allows for personal interaction with their brand and to hear their story. Over the past few years, reports from the Center of Exhibition Industry Research (CEIR) state attendees come to these events intending to buy. They found that 91% of visitors feel that they get more useful buying information by attending a show and that 75% buy as a result of the information gathered at the event.1 - Tradeshow quote image

Get started with a pre-show mailing. A recent study indicates that 76% of attendees plan their booth visits in advance. Don’t forget the promotional item as a gift for stopping by either. Booth traffic can increase up to 30% with a pre-show mailing offering a promotional item as a gift for stopping by.

Your staff at the show is the face of the company and will be the first impression of your brand. It’s important that your team has a brand conscious, professional look and an easily identifiable uniform.

Giveaways, traditionally a sample or a promotional item, are almost expected at trade shows. A relevant, unique and fun item can create a buzz around your customer’s booth.

After the event is where the money is made and, according to the CEIR, 80% of exhibitors do nothing. After investing in attending an event, it would be a tragedy to waste the effort and expense by not following up on the leads and contacts made. As your Bankers consultant to help you create a thank you package or mailer so you can “strike while the iron is hot”.

Remember, your consultant can help you with signage, displays, apparel (uniform), lanyards & badges, totes, giveaways and more. Browse ideas here.

Here’s to a successful Tradeshow Season!

5 Fabulous Last Minute Gifts

December 14, 2015

5 Fabulous Last Minute Gifts

Woops…. Its December 14, and you still need to think of a gift to give your top customers or employees. 45065_ZDon’t worry, it’s not too late to show you care, and promote your brand while you’re at it. Bankers offers many options even if you’re late to the party. Contact your promotional products consultant today, to discuss your options!

#1) Whether they’re a coffee addict, tea drinker or hot chocolate lover, this attractive looking travel mug will make them smile. With several colorful options to choose from, it’s a holiday win!

45065 | Colored Acrylic Tumbler – 16 oz.21102_Z

#2) Winter weather brings a slew of different possible hazards on the road. Prepare your favorite people by giving them a roadside safety light.

21102 | Roadside Safety Light

#3) Here’s an attractive and useful gift. A padfolio is professional and neutral for both ladies and gentlemen.AP4640_Z (1)

AP4640 | McCarthy Jr. Writing Pad a padfolio! 

#4) You just can’t fail with a nice gift pen. Need something higher-end? Consider pairing it with the padfolio.

55725 | Excalibur Black Pen

#5) Advertise your every day for the next 365 days with a calendar. They are useful in both the 55725_Zhome and the office.

Calendar for 2016 | 1912 | Great Inventions Calendar1912_GreatInvent_15

Don’t forget about packaging… it adds big value on a lower price point product. There are still many quick-production options out there. Call us to discuss options today!

3 Secrets to a Successful Gifting Season

November 14, 2015

Each year you set out to find a unique gift for your top customers and employees.IMG_0555 Each year you may experience a little anxiety about said unique gift.  You want to be “different.” You want to stand out. You want to be noticed. And most of all, you want to make your recipient feel appreciated without breaking the bank.

It’s easy to overthink the “what” in gift giving. Instead, think about it in terms of “how.” Consider these important factors, and you’re sure to be a gifting star this season:

Don’t give a gift. Give a bundle!

With a per gift budget in mind, it’s common to begin looking for the one item that fits in the budget. But, what if you select a few smaller items bundled together? Bundling several items together increases the perceived value.

What’s better? With multiple branded items in a gift package, K5012you’ll receive higher brand exposure. By creating a kit or package of products, the recipients are left with many brand impressions vs. just one. As products are used, they may be separated from the bundle. That means your brand is located in multiple places around the home and/or office.

Packaging is everything.

The first impression can set the tone of receiving the gift and emotional connection. Much of the attention in choosing gifts is given to the gift itself, but the presentation of the gift is a value-added opportunity that can’t be ignored.

Interestingly, a lot of psychological research has been done in why we wrap gifts. The question psychologists have asked themselves is whether people prefer to receive a gift if it is wrapped or not. The research suggests that people have a more positive attitude towards a gift they are about to receive if it has been wrapped.

Packaging options are an inexpensive way to increase the perceived value of a gift by leaps and bounds. Gift bags, custom ribbon and gift boxes will enhance the selected item and maximize the impression it leaves.

Distribution is key.

Distributing gifts is an element of planning that is all too often forgotten about, but its actually a very important part of the gift receiving experience.

Hand-delivering some of the branded gifts is an incredibly personal and authentic way to express your appreciation. Your dedication to this delivery method is super impressive and meaningful to your recipient. They won’t ever forget it, that’s for sure.

On the other hand, sometimes mailing a gift is more feasible. There are pros and cons to both. If you decide to mail or ship your gift, a hand-written personal note goes a long way. In a world of emails, texts, Facebook and snapchatting, a hand-written note intended specifically for the recipient makes them feel uber special… even if it’s just a few kind words of thanks.

Remember… you’re not in this alone. Rely on your experts at Bankers Advertising to help you plan out the perfect holiday gift experience!

Promotional Products: A Vital Part of your Marketing Mix

May 19, 2015

Did you know that promotional products fit in seamlessly with your brand and target markets? They’re an incredibly versatile marketing medium – not to mention useful and wanted. They work as a stand-alone marketing piece, or perfectly in conjunction with campaigns including social media and even TV ads.Marketing Mix

They’re also effective for dealer/distribution programs such as company stores and co-op programs in which they build loyalty with current customers or create new accounts. Other uses include employee incentive programs, orientation programs, tradeshow booth traffic, new product introduction and marketing research.

Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.

Recipients of promotional products have a significantly positive opinion of a business through:

  • Increase in positive overall image
  • More positive perception of the business
  • Higher likelihood of recommending the business
  • Higher likelihood of patronizing the business

Source: PPAI Study: Promotional Products Impact On Brand/Company ImaStrong Influencersge Conducted by Georgia Southern University

From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes & colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it is more relevant to a specific demographic.

For more information and research on the sheer POWER of this marketing medium, take a look at www.promotionalproductswork.org.

Search product options here.

Need a consultant? Contact us.

 

Promo Facts

Advertising,Marketing,Promotional Products — Marie Young @ 3:22 pm

Understanding the science behind color

May 30, 2014

When it comes to identifying your brand, what is the first thing your customers will think of? It’s most likely your logo.

Yes, it’s important to focus on the message delivered by your logo, but you’d be surprised how big of an impact color has on a message!

Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

“Knowing that humans might … be hardwired for certain hues could be a gateway into understanding the neural properties of emotion,” he told Co.Design earlier this month.

The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.

Bankers Advertising is able to offer more and more promotional product and imprinting options to showcase your colorful brand. Browse Products here. Overwhelmed with the colorful options? Our consultants would love to help. Contact us.

Source: www.fastcompany.com

Advertising,Branding,Promotional Products — Marie Young @ 6:21 pm

5 Promotional Products You Should Consider for Your Business:

April 24, 2014

Old man winter has finally taken a hike, and soon flowers and green grass will put your customers in the mood to purchase from your business! It’s important to be present in their minds when they’re ready to get out and about to shop, shop, shop.

In that spirit, let’s do a quick review of the values and benefits of some products that you should consider using to promote your business. The average US household has 10 branded products. That means you will want your brand in these places:

1. Kitchen

2. Office/Desk Area

3. Bedroom

Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Consider using these products to build your brand identity during this spring and summer:

1. Calendars:

The only kind of advertising that customers ask for, 84% say they refer to their imprinted calendar multiple times each day. In general, calendars have a cost per impression of less than ½ of a cent!

2. Apparel:

Next to calendars the most visible form of advertising, 43% of US consumers own at least one imprinted apparel item. Your team members should be parading around your brand! Better yet…? Get your customers to be your walking billboard by giving them a quality branded apparel item.

3. Writing Instruments:

This category has the widest price range of products from just cents to thousands of dollars. Over 50% of all US households have at least one branded writing instrument. The average pen has 7 owners, and the fastest growing style is any pen with a stylus because they’re great for smart phones. Put your brand on a highly-used item, and give yourself double the exposure by using a stylus pen!

4. Housewares:

82% of US homes have at least one imprinted promotional item in the kitchen, and 52% of adults spend an average of 3 hours per day in the kitchen. The kitchen is currently the most desirable area of the house in which to place a promotional item. It’s a no-brainer.

5. Drinkware:

14% of US consumers own and use a piece of logoed drinkware on a daily basis. Plastic BPA free drink bottles and drink bottles with a flip up straw feature are currently the fastest growing segment of the drinkware market. Put your brand on something that will not only be used in the home, but also the gym, office, car, sporting events, and more

Not sure where to start? Don’t worry, our expert promotional consultants can help you narrow your selections based on your specified theme, target audience and budget. You can also have fun browsing for products by category on our search tool. Check it out, and start building your brand today!

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