Bankers Advertising Articles

Here comes generation z

November 20, 2017

For several years, it seems like we’ve all been constantly analyzing the personalities and buying behaviors of Millennials, the generation born between the early 1980s and the mid -1990s. Sometimes, it feels like the topic has been so exhausted, that all we’re left with is a bunch of unfair generalizations and clichés. It’s tiring, but don’t lose focus, there’s a lot to be learned from studying generations.

Enter Generation Z

Let’s turn our attention to the next big buying population. Generation Z – the post-Millennial generation born during or after 1995 will constitute 40% of U.S. consumers by 2020. The oldest members of the group are only recently out of high school, but they are about to be our customers and employees and we need to start reaching them.

Good news! Early research indicates that promotional products are uniquely suited to connect with Gen Z buyers. Here’s why:

1. Promotional products break through the “ad blindness.” As a recent Forbes article points out, modern consumers are so used to seeing messages on their smartphone and television, that they become highly skilled at ignoring ads on their screens. Promotional products, tangible and useful, will be vital for amplifying messages in ways that Gen Zers are not used to. Remember, these are individuals who only know a world with The Internet.

2. Gen Zers prefers a cool product over a cool experience. A recent study by Deep Focus, a leader in consumer behavior research, indicates that Gen Z prefers being sold a cool product (60 percent) over a cool experience (40 percent), while Millennials prefer the opposite. This is good news for promotional products – but there’s a catch. With a world of information at their fingertips and having grown up with the Internet, Gen Z is selective with their purchases. A product better pass the quality test or your brand will be in serious trouble.

3. Selfies! Gen Z consumers take selfies, a lot of selfies. One poll found that every third photo taken by those between the ages of 18 and 24 is a selfie. And since they post those selfies all over social media, savvy marketers will take advantage of the trend and use giveaways, contests and events to get their promotional products in Gen Z selfies. Think about all the impressions as those images are shared around the world by your new brand ambassadors.

The Bottom Line Gen Zers are skilled message consumers and ignorers, looking for exciting things they can show off to the rest world.

Some cool products ideas to help get your clients brand front and center in all those Instagram posts are: water bottles, Bluetooth earbuds, hooded sweatshirts, Bluetooth speakers, ballcaps, snap photo remotes, cellular leashes and basically any tech gadget.

Source: Polyconcept NA Idea Hub Blog

Uncategorized — Marie Young @ 3:43 pm

Employee awards and recognition are key to longevity and success

November 7, 2017

As this year winds down, your company might be looking for a way to recognize your top producers, whether they are in sales, administration or production. You may have even considered giving cash rewards. It is true that people appreciate cash. However, from the company’s perspective, cash has no memorable long-term benefit with your employees. Employees will soon forget their achievement, as the money will be used to pay bills, purchase family and/or household items and for personal gratification. On the other hand, receiving jewelry (watch, ring, etc.), a high quality plaque or a glass award is something the employee will cherish and which serves as a constant reminder of their hard-earned achievement!

A recent World at Work-study discovered that 85% to 95% of all company incentive programs reach or exceed their goals! A key asset for any company is their employees. Competition is keen today for this very important asset. As a result, an organization, in order to stay competitive, absolutely needs to make employees feel valued.

Studies have shown that companies that offer recognition programs out perform their competition, increase employee loyalty and are more highly thought of in the community. Awards & Recognition are increasingly important in today’s business environment and competition for the best workers is intense. At the same time, the importance of human resources is paramount – a company needs to obtain extraordinary results from ordinary people. Yet another factor is the attitude among today’s employees, who value job satisfaction over most other criteria.

An Awards and Recognition program is not just for key performers. It also sets a benchmark for the other associates as to what gets noticed. People, as a rule, possess a competitive nature and do not want to be viewed in a negative light by their peers.

Here are the key attributes to an Awards and Recognition program:

  • Reinforce company goals
  • Helps strengthen the company’s brand
  • Helps improve employee loyalty
  • Encourages personal achievement
  • Rewards performance
  • Increases productivity
  • Builds self-esteem and motivation
  • Builds a sense of accomplishment
  • Most importantly…it says, “thank-you!” For a job well done!

More facts about awards and recognition:

  • Companies that incentivize employees are 44% more likely to have above average profits
  • 47% of employee recognition gifts are company logo merchandise
  • Companies spend $46 billion dollars on recognition programs each year

Contact your Bankers Promotional Consultant, who can help you create a successful awards and recognition program from start to finish! Browse ideas here.

SOURCES:, March 2013, June 2012, June 2013

Uncategorized — Marie Young @ 7:20 pm

Fall Trends

October 31, 2017

We’d like our clients to consider us to be their experts on all things branded. And, we enjoy searching high and low to find the most suitable promotional item that is functional and valued by your unique recipient. Part of being experts means brushing up on seasonal trends each year. That’s the fun part of our job! Here’s what’s hot this fall and holiday season:

Wood accents

Wood accents are having a moment. With a natural ability to add depth and warmth to a range of stylish interiors, wood has designers branching out and going with the grain when it comes to creating meaningful home details with a fresh, modern look. In an increasingly virtual world, wooden accessories are providing an organic, earthy sense of soul. Easily tailored for style preferences from the rustic and to the refined, it’s no wonder wood finishes appeal to nearly everyone. They’re hitting the promotional products industry in a big way — and we are loving it!


BIC Blog


Camo is back with a vengeance. Urban adventurers everywhere are donning this trend. Givenchy, Dries Van Noten and Valentino are major (fashion) designers who want us to  be seen (or not seen) in camouflage this year.  BIC Graphic added several new products to its camo assortment  in 2017. Expanding existing product categories such as koolers and drinkware and moving into new ones such as Captain’s Chairs and backpacks.

BIC Blog

Shades of Gray

Two-tone grays and patterned grays are increasing in popularity and add a new dimension to the always classic black and white. The color gray is everywhere these days. It’s one of the hottest neutral colors on the market and design experts predict that it will be around for a long time.  As a color, gray encompasses everything from a soft silver to a stark, dark charcoal. It’s the perfect neutral because it’s compatible with almost every other color, and it folds easily into every style of decor. It’s the sort of color that complements a full spectrum of shades, from bold red to mellow ivory.

BIC Blog


Uncategorized — Marie Young @ 3:39 pm

A few of our favorite things part 2

October 16, 2017

‘Tis the season! Our Gift Guide will have your brand rockin’ the holidays. Our brochure features plenty of holiday helpers and stocking stuffers. Let Bankers help take the stress out of finding the perfect promotional gifts for the upcoming holiday season. Our incredible variety of decorated promotional gifts includes items everyone will love including helpful tech gadgets, high-quality apparel, gourmet chocolates, and more. Here are a few more of our favorite items.

Rachel Manthey

KANGA Wallet #06593, page 8 – No need to carry a bulky wallet anymore. Just have your phone and all your cards and license with you. Since it closes, nobody can see that you are carrying credit cards. Round Sherlock COB lighted Magnifier #BA59RM, page 14 – Everyone has a use for a magnifying glass, but how many people will go buy one? Even if it’s not front and center on a coffee table, it’s a product that will be kept for years – your logo will have longevity with the customer that receives it.

Erica Kelley-Gogel, CAS

I like the from Tube of Savory Treats #TUBE-SAV, page 13 – not only for their selection, but for the large, full color imprint area. It can make a big impact. The Moderne Stadium Seat #45758, page 17 is a new favorite because I see a need for one in my immediate future with my girls’ sports schedules, I will be attending a lot of games. It is more comfortable than the average stadium seats, and the back is adjustable. The Epic Hydration Holder#3944, page 16 – I like that it’s adjustable for different sized bottles and that it will hold a phone, and has the earbud port. Sabre Umbrella #MFL29, page 17 – just because it’s really cool! I like that the shaft and handle light up. It adds a measure of safety to the item.

Molly Beavers, CAS

Ceramic Ornament #1793, page 2. These are really attractive ornaments that make a nice keepsake. Everyone has seen the glass ball ornaments, so consider something new and different. Brookstone® Night Light Charger #70274 on page 3. I love this item especially when I travel or even in my bedroom at night. When I travel, I want a light in the room resulting in leaving the bathroom light on. Now I can have a nightlight and charge my phone at the same time. At home, we usually have two phones to charge at the same time, and a night light too. It’s a great multi-function item anyone can use, plus it’s a recognizable brand name. Sound Dome Bluetooth Speaker #ESP-SD17 on page 8. The sound quality is great for an $8.00 speaker. This is a great buy that your customers won’t be disappointed with. Palmero Ceramic Mug on page 12. As an avid coffee drinker, I love coffee mugs like most people love shoes. I especially like the marble look of this mug, it’s so unique and classy. All the colors are sharp. Laser Level with 8’ Tape Measurer #T78LL on page 19. Everyone enjoys receiving items that are useful and they can use around the house. With the growing trend in DIY projects, this item makes a practical gift for anyone.

Whether you are looking to thank your best team members or show appreciation to your customers, we have all the corporate gifts you will need. Check out our Gift Guide or contact us to learn more.

Uncategorized — Marie Young @ 8:07 pm

A few of our favorite things. Part 1.

October 10, 2017

Make your brand shine bright this season. Check out our Bankers Gift Guide! Our brochure features over 90 exciting products that are sure to make the holidays sparkle. We thought we would share some of our personal favorites from the brochure.

Brenda Thurness, Sales Manager:

I like the Tartan Kooler with Fleece Blanket on page 5. It is great for ballgames. I like the carrying strap for the additional $0.40 and love being able to throw things over my shoulder when you have to walk a distance. I was impressed with the Tube of Savory Treats on page 13. It is really a nice large item at 18” tall. This is a great Christmas food gift. I also really like the Tech Wrap & Snap Organizers on page 14. I picked one of these up at the Chicago show and I still have it in my purse. I love not having all those cords tangled up in my purse. The other item I was impressed with was the Sabre Umbrella on page 17. I haven’t had a chance to use one, but it looked really neat lit up and I liked the idea of having an umbrella and flashlight all in one.

Melanie Lamb, Sales Manager:

I think the LAMZAC Original Lounge chair from BIC® is really cool. I watched several videos of different things you can do with them such as a chair for two and even a raft for the water. What a very versatile item that is very compact. Just remove from the carrying bag, open the end and move the piece through the air to fill for seating within seconds. If it is a windy day, it sure helps fill it up. Simple and easy to use and instructions are included. This lounge chair has a low minimum of 10 pieces so they would make a great appreciation gift.

Item #26024, page 17. Multi-use items seem to be very big right now. The Ultimate Auto Safety Tool is just that. This handy device is prevention and emergency safety wrapped into one tool. This tool features a seat belt cutter, flashlight, digital tire gauge and glass breaker. What a great give away for everyone at the holidays.

If gifts are not in your budget this year, consider holiday cards. Let your customers know you’re thinking of them during this special time of year. See page 2.

Brian Johnson, Marketing:

The #ZIP1524 Ultimate Auto Safety Tool on page 3 would a great piece for every car with the safety features, flashlight and tire gauge. You’d hope to never have to use the window hammer or seat belt cutter, but it also has utilitarian features like the flashlight and tire gauge.

The #Mi1720 Holiday Mini Cookie Cutter Collection on page 2 – Kitchen items are always popular and the shapes are great for many holidays when making cookies or cutting sandwiches into shapes for grandkids.

#G256 Kitchen Basics Gift Set, page 6 – Another item for the kitchen and it’s hard to find better knives than those from American Made Cutlery and the peeler is the best around. A great set for under $20.

#32088 Dual Charging Cable, page 8 – I use this charger all the time. I like that the apple charger will work even with my Otter Box case on.

Stay tuned for more of our Favorite Things Part 2!

Uncategorized — Marie Young @ 7:55 pm

Give the gift of YUM!

September 22, 2017

Food gifts draw attention, are affordable and is appealing to all people. Over the years we have seen a trend toward businesses sending gifts to be shared by the entire office staff or department. This necessitated the development of larger gifts with greater quantities of food than you would find in a traditional box of candy or nuts. We offer delicious Gourmet Gift Towers fill that need perfectly.

If you’re considering sending gifts to be shared in the office, the first step is finding out about how many people are in each office. Frequently, our clients will purchase large towers for the largest offices, mid-size towers for the mid-size offices and smaller towers for the smaller offices. We offer over 50 different towers ranging in price from $25 to $250 to fit any budget!

Check out some beautiful options here!




Uncategorized — Marie Young @ 3:16 pm

Spooktacular Branding Ideas

September 11, 2017

Well, it’s getting close to that exciting time of year. Halloween is only several weeks away. Bags for trick or treating are a super smart form marketing during the Halloween season. The trick or treat bags not only market your business because of the custom imprint on them, but they also have many safety tips to help keep the kids who are trick or treating safe.

If you are not taking advantage of this enormous marketing opportunity, consider these facts:

  • Halloween is the second-largest holiday for promotional spending. Consumers spend over $6 billion on Halloween.
  • Over $170 million is spent on Halloween advertising.
  • 31 million children will go trick-or-treating this year.
  • Over 25 million of them will carry a Halloween bag.
  • Every year, increased emphasis is placed on child safety during Halloween. Halloween designs that promote safety are offered.

Why should you distribute free Halloween bags?

  • As children go from door-to-door their bag is seen by hundreds of people.
  • Your thoughtful concern for child safety will be remembered by many parents who see a child with your bag.
  • Halloween bags make great handouts at special holiday events like haunted houses.
  • We offer metallic Halloween bags made of reflective material that keeps children visible at night.
  • Our designs include Halloween safety tips

Check out these great deals on Halloween bags! 

Halloween Bag – Ghost Design

Halloween Bag – Pumpkin Design

Looking for other fun Halloween giveaways?

Pumpkin Cookie Cutter

Pumpkin Strobe

Pumpkin Carving Scoop

Pumpkin Photo Frame

Stress Relievers 

Halloween Safety Coloring Book

Nite Glow Bracelet

Uncategorized — Marie Young @ 7:03 pm

Camo is my favorite color

September 6, 2017

‘Tis the season! Camouflage style products are all the rage every fall and has continued to prove itself to be a timeless in the fashion world.

Originally known as hunter’s apparel, it’s now very popular in the fashion world as well as trendy in the retail world. We’re consistently offering and expanding our camo line of products. We are bringing continuity throughout these items so their styles have the same pattern, look and feel.

There are a lot of variations of camouflage patterns from the ever popular Mossy Oak® & Realtree to military camo and digital camo. Camo is not just for men, it’s for ladies too. We even offer pink camo with neon accents!

The most popular items that we continue to see as top sellers are: caps, t-shirts, drinkware, coolers and bags.

Check out these fun camo style promotional items:

Realtree Timber(TM) Structured Six Panel Camo Cap

The Adela Series Bottle in Camo 

12-Can Convertible Cooler in Camo 

Uncategorized — Molly Beavers @ 7:41 pm

Appeal to your Millennial customers

August 25, 2017

Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it ad nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your business wants to be a part of?

But, predicting what millennials want can be a challenge for businesses. Millennials gravitate toward individuality, all-around wellness, adventure and, most of all, inspiration. Millennials are always looking for ways to spark inspiration and drive personal growth.

If you want to engage millennials, check out these trendy promo ideas. Reap the benefits of the generation’s million-dollar spending habits.

Tech Accessories.

It’s no secret that millennials value their smartphones and laptops above every other possession. They increasingly rely on them for business and social obligations, so if you offer products, services or deals electronically, you should consider promoting them with tech accessories such as Bluetooth® headphones and earbuds, USB hubs and power banks.


Millennials are always on the go. Most of their days are spent dashing back and forth from the office, to the coffee house, to the gym and, finally, to their group hangouts centered around Netflix binge-watching. They love products that move with them, and reusable drinkware is a generational favorite. Use branded drinkware promotions, and millennials will give your message exposure wherever they go.

Health and Wellness Items.

Millennials are lacing up their running shoes, toting around yoga mats and visiting the smoothie bar. They love health-related items, like workout gear, fitness trackers and hand sanitizers. These items enable them to reach their health goals. Take advantage of this trend, and millennials will appreciate that their well-being is important and become a loyal customer.


The logoed T-shirt is enjoying a resurgence among millennials. From concert tees to charity 5K shirts, millennials love wearing unique apparel that showcases their interests. Apparel is a tried-and-true product idea among millennials, and a great opportunity to take advantage of a walking promotion for your business.

Millennials will be 75% of the workforce in the year 2025, according to Forbes magazine. Make sure your brand is appealing to their unique tastes and spending habits!

Source: Prime Line What’s Trending Now Report

Uncategorized — Marie Young @ 7:09 pm

Think Pink!

August 4, 2017

September and October are important months for women’s health promotions, and it’s time to think about how your company can jump on the bandwagon!

The last Wednesday in September is National Women’s Health & Fitness Day. It is the nation’s largest health promotion event for women of all ages, focusing on a variety of topics including adolescent health, reproductive health, healthy aging, diet and exercise. This year, on September 27th, more than 500 groups across the country will host women’s health and fitness events at senior centers, hospitals, health clubs, park/recreation districts, local health/service organizations, schools, retirement communities, houses of worship and other community locations. An estimated 50,000 to 75,000 women of all ages are expected to participate in these local activities.

Breast Cancer Awareness Month follows in October. While most people are aware of breast cancer, many forget to take the steps to form a plan to detect the disease in its early stages and encourage others to do the same. Breast cancer touches all members of the family, so don’t limit awareness promotion to women; having the support group educated and informed is very important as well.

Pink will be showing up nearly everywhere. The real driver of pink business as far as the promotional products market is concerned, though, are the bread and butter of the non-profit sector: live events. It’s those 5K runs, charity walks, festivals, and so many of the other group gatherings you see every weekend in nearly every community in October that are helping to drive awareness and opportunities for your company to support the cause.

The American Cancer Society estimates that it gets about a fifth of its annual revenues in October, thanks to the many live events it sponsors and benefits from. It’s a pretty good bet that there’s not a single marketing event happening today – including the ones surrounding Breast Cancer Awareness Month – in which attendees don’t leave with a promotional item of some kind. Are you tapping into this opportunity to promote your business while supporting an important cause? You should be. That’s where marketing is headed. It seems like everyone is getting involved somehow.

Here are a few products and applications to consider:

Adult Coloring Books – There are many designs available from comfort to cause, many available kitted with colored pencils. This is an effective tool to raise awareness for teens and adults. It can also be a helpful distraction for patients when undergoing treatment.

Pink Sunglasses – One hundred percent UV protection delivers a safety reminder that sun protection is important for women’s health. Hand them out to participants of a walkathon/marathon.

Pink Ribbon Plantable Pin – is ideal for fundraising or donor gifts. Use it to plant the idea of better women’s health. Once planted, the flower will grow for a positive message of a healthy lifestyle.

An Insulated Pink Mug or Water Bottle – is a great item for a fundraiser or for a health-oriented company handout. Does your company have a corporate wellness programs in place? The drinkware can be an incentive. Place the mug or bottle on an employee’s desk for a constant reminder throughout the year of healthy habits and screenings.

A Women’s Health Guide & Pocket Slider or Calendars – these are handy and fit in a purse or bag with valuable tips to stay healthy all year.

Pens – pink,  ribbon pens are easy to hand out at health fairs, wellness events and conferences. Attendees can be given the pen so they have a tool to take notes and later serves as a reminder.

Headwear – whether baseball cap, bandanna, stocking cap or rally wear, as cancer patients go through treatment these make a great giveaway.

Other popular items are t-shirts, stress relievers, tote bags, magnets, emery boards, shoe laces and wristbands. There are a lot of items that incorporate the ribbon shape as well. Search more ideas.

It’s not too late to make an important difference in 2017 with women’s health promotions. National Women’s Health & Fitness Day and Breast Cancer Awareness Month are both important opportunities for you to get involved and promote your brand!


Uncategorized — Molly Beavers @ 4:56 pm

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