Bankers Advertising Marketing Ideas

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Looking for effective low-cost advertising?

Advertising calendars are the most cost-effective promotional products. They offer targeted marketing with a very low cost per exposure.

Advertising Calendars Are...

  • Clear and visible exposure for your name or message
  • Targeted advertising through controlled distribution
  • Lowest cost per exposure of any advertising medium
  • Used on a daily basis
  • Available with a variety of subjects offering great flexibility and broad appeal
  1. Advertising calendars are among the most diverse group of promotional products available. There is a size and style to suit any client. Your Bankers' sales representative can help you determine which styles best meet your needs.
  2. The cost per exposure every day for 365 days a year is minimal, especially when compared to other forms of advertising. Research shows that people refer to their calendars four to five times a day. By distributing 100 imprinted calendars to your customers, your image can be viewed up to 500 times a day. Annually, this exposure results in over 100,000 positive mental images of your business or organization.
  3. Everybody refers to a calendar in order to conduct their daily business and personal lives. Unlike television viewers or newspaper readers, customers essentially ask for this advertisement year after year. People need and use calendars to manage their time and receiving a calendar as a gift makes it all the more beneficial.
  4. Surveys indicate that the average number of calendars per home is four and that most businesses have at least two. The average cost of a retail-style calendar is approximately $9.95.
  5. Advertising messages can be distributed to the workplace, to the home or within the community. Calendars may be placed anywhere buying decisions are made.
  6. Calendars are distributed to a targeted audience. Circulation is easily controlled and very focused.

An advertising calendar can...

  • Inform: Calendars can include special tips about items important to the business or end user.
  • Organize: Calendars allow the recipient to record important dates and information.
  • Decorate: Beautiful pictures will be enjoyed all year
  • Inspire: Calendars can include a motivational message.
  • Loyalty: Repeat viewing of the advertiser's message builds loyalty and good will.

Calendar Marketing Information

  • Calendars speak directly to your target market. They tell a story to a specific core audience, making message retention very high.
  • Because calendar advertising is so targeted, your message has a lot of "reach," measurably extending your Return on Investment (ROI).
  • Your calendar can be enhanced with a variety of custom options like coupons, a time-tested method for increasing sales.