Bankers Advertising Articles

The coolest promo? You can never go wrong with sunglasses!

June 25, 2021

You can’t deny the unassailable cool that comes with donning a stylish pair of shades — and with your branding on the stem or lens, you can be part of the fashion-forward statements of all your fans. But looks aren’t the only benefit. You’ll be offering protection from a whole host of sun-related eye damages; UV damage can cause macular degeneration (a leading cause of age-related blindness). The sun can also be to blame for eye cancer and the sunburn-like photokeratitis.

Designer Karl Lagerfeld is quoted as saying, “Sunglasses are like eye shadow: They make everything look younger and pretty.”

Hand out an accessory that completes any look. We have a multitude of options. And remember to wear your shades this Sunday, June 27 — National Sunglasses Day!

Advertising,Branding — Genevieve Trainor @ 8:52 am

The Scoop

June 15, 2021

Sales Manager
Melanie Lamb

During my travels last weekend, I decided to test out a couple of promotional items.
The first was the back-of-seat airplane pocket. This item was nice but would be even nicer for longer flights. It fits over the tray in front of you which will provide a clean surface to eat and work on. Once the tray is in the upright position, it serves as a nice organizational piece. Great to store your phone, earbuds, books, etc. during your flight. When your flight is over, it easily folds up and is ready to use for your next flight.

The next item I put to the test was the Traveling Organizer Set. I was only going to be gone for one night, so I had to pack very sparsely. I thought I would try rolling my clothes up and putting them into the travel cube and lo and behold, they fit!
This was easy to pack into my backpack and kept everything all together. I used the smaller one to pack my snacks. Again, it kept everything all together and not scattered throughout my bag.

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Marketing,Promotional Products — Melanie Lamb @ 8:46 am

Four Trends to Watch this Fourth of July

With thanks to our friends at KoozieGroup!

More than three-quarters of consumers typically celebrate Independence Day with cookouts, picnics, fireworks, parades, and travel. In 2020, fewer people attended community gatherings and instead opted for at-home celebrations to feel safe and adhere to guidelines put in place due to the pandemic. Even though the parties looked different, those who celebrated still spent an average of $76 for the holiday.

The upcoming Fourth of July holiday offers an excellent chance for you to connect with your patriotic audiences (especially those who are already planning to spice up their celebrations with red, white, and blue swag) and celebrate your own patriotism as well. Check out four trends that are heating up for summer’s biggest holiday to help align your promotional campaigns with what your customers want.

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Blog — Genevieve Trainor @ 8:34 am

Send customers into summer prepared!

May 28, 2021

The Surgeon General says that more than one out of every three people in the U.S. get sunburns every year. Dermatologists recommend protecting your skin with SPF 30 sunscreen, which blocks 97 percent of the sun’s UVB rays. Show your concern for clients and staff with branded sunscreen, available in a variety of dispensers with ample imprint area! Pair it with some supercool shades and they’ll be ready to take your brand to the beach!

Speaking of the beach, read on to learn more about the benefits of reef safe sunscreen.
(Click image to expand.)
Protect their skin and our planet!

Branding — Genevieve Trainor @ 10:38 am

New Year’s Revolutions

December 29, 2020


 
Everyone has a horror story about a New Year’s resolution: a diet that was broken before the leftovers were gone; an exercise routine that tanked at the first snow; the novel that languished in the back of your mind for months until the creative impulse faded. And this year, everyone likely has a horror story about 2020 as well. We’ve all felt pressure to learn a language, take up a new hobby, “be productive” with all of our supposed downtime during pandemic lockdowns.
 
[[Insert slow clap for those who have actually achieved something like that here.]]
 
For the rest of us, why follow disappointment with disappointment? I say we scrap the New Year’s resolutions this year and go with New Year’s revolutions instead.
 
A resolution is a commitment to maintaining a certain sameness — to persistence, steadiness, and consistency. But a revolution is a commitment to change. You can’t “fail,” because it’s a process, not a presumption. Every step you take is on the path to success, even during the times when you’re simply marking time.
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Marketing,Seasonal — Genevieve Trainor @ 9:43 am

Which Way Do We Go?

December 28, 2020

When stacked up against history, there are certainly at least a few moments we can point to as antecedents to our current era. But for most of us alive today, especially those out in the workforce, we have had no frame of reference for the kinds of radical changes our lives and businesses have had to go through over the past nine months. We may not all be in the same boat, but we are certainly in the same storm — and that storm has made our paths forward unclear.
 
So — as individuals and as businesses — we have had to become agile. Since the future became less predictable than ever, we’ve had to learn how to let each moment guide our choices. With our understanding of the novel coronavirus changing almost daily, with constantly shifting regulations and recommendations from national, state, and local authorities; with the needs and concerns of customers constantly getting rearranged — we have been standing on sand at high tide. We’ve had to learn to find new footing, repeatedly. We’ve had to learn to think in all directions at once, to be ready to choose the right course as it became clear.
 
In short, we’ve had to learn to pivot.
 
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Advertising,Marketing,Trends — Genevieve Trainor @ 2:17 pm

Pantone announces another two-color year!

December 11, 2020

A sunbeam cracks through the gray clouds above. You turn your face toward it, basking in its unexpected warmth and beauty.

Congrats; you’ve just experienced Pantone’s Colors of the Year for 2021!

For just the second time, the Pantone Color of the Year is in fact a pair of colors: PANTONE® 17-5104 Ultimate Gray and PANTONE® 13-0647 Illuminating (this happened previously in 2016, when PANTONE® 13-1520 Rose Quartz and PANTONE® 15-3919 Serenity were featured). The Pantone Color Institute, which has selected a Color of the Year since 2000, regularly forecasts and consults on color trends, brand identities, and the leveraging of color psychology and emotion in design.

Pantone notes on their website that the two colors are exemplary of the way that “different elements come together to support one another,” a mood that they found valuable heading into 2021. They emphasize Ultimate Gray’s “deeper feelings of thoughtfulness” and Illuminating’s “promise of something sunny and friendly.”

In color theory, yellow is considered the color of happiness and optimism. It is recognized as the most attention-getting of any color. In Hinduism and ancient Egyptian religion, it was the color most associated with deity. Interestingly, yellow’s negative associations fall into illness and caution, two ideas that certainly lurk in the background of the coming year as well. But overwhelmingly, worldwide, it is a color of creativity and warmth.

Gray is a color associated with wisdom and compromise. It’s a color of stability, but with an eye toward the future, with echoes of industrial design and smooth, sleek efficiency. It can also be considered a color of boredom and ambiguity or uncertainty, which are also ahead for us — but at its best, it is a color of reaching a middle ground, something that would be a welcome respite from the many different types of extremes we’ve experienced in 2020.

“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Pantone Color Institute Executive Director Leatrice Eiseman in the announcement of the colors. “Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”

In marketing and promotions, teaming these two colors together will give your customers a sensation of a steady foundation from which to launch into a joyful positivity. They work together to make consumers feel safe and secure enough to be hopeful again—something that will be invaluable as we work to lift the economy as well as our spirits. Consumer confidence is going to be crucial to everyone’s experience of the coming year, and pairing Ultimate Gray and Illuminating in marketing opportunities can help to foster that.

“Emboldening the spirit,” the announcement reads, “the pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 [Illuminating] highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard.”

This is the perfect opportunity for you to listen to your customers’ needs and highlight both your reliable infrastructure and your willingness to cast your eyes forward to a better future.

Advertising,Branding,Marketing — Genevieve Trainor @ 1:29 pm

A Few of Our Favorite Things, Part 5

November 13, 2020

Molly’s Top Fall Guide Picks!


 
Our staff is beyond excited about our current fall guide, which is loaded up with the very best in giving. Over the course of several posts, we’ll be sharing their favorites with you. Share your favorites in the comments!
 

VP Marketing
Molly Beavers

 Aeroloft Collection (pg. 14): I really like this bag series. They are made of lightweight, water repellent nylon. I like that they are not bulky and feature many bells and whistles. The biggest BONUS is they both come with a zip organizer. It is unattached, and it is a great item to keep cords, keys, travel documents, personal items, and more. It has four pockets and makes a great accessory piece for the duffel or backpack.
 
Exclusive America Mug (pg. 5): This item is back by popular demand — a mug Made in the USA! It has the America eagle surrounded by “The United States” and “America” deep molded into the base. This is a great item to showcase a patriotic message. (more…)

Advertising,Marketing,Seasonal,Staff Picks — Molly Beavers @ 2:09 pm

And the winner is: PROMO!

November 9, 2020

As a tumultuous election season came to an apparent end over the weekend, one event rose to prominence in the public conscious: a press conference featuring members of President Trump’s team, held at Four Seasons.

No, not the Four Seasons, as in the hotel. At Four Seasons Total Landscaping — more precisely, in the parking lot behind the small, family-owned Philadelphia business. The business was proud to host the presser, and many members of the press showed up despite confusion about the unconventional location.
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Advertising,Branding,Promotional Products — Genevieve Trainor @ 10:12 am

A Few of Our Favorite Things, Part 4

November 5, 2020

Brenda’s Top Fall Guide Picks!


 
Our staff is beyond excited about our current fall guide, which is loaded up with the very best in giving. Over the course of several posts, we’ll be sharing their favorites with you. Share your favorites in the comments!
 

Sales Manager
Brenda Thurness

 8-Foot Dual Charging Cable with USB-C (pg. 6): USB-C is an industry-standard connector for transmitting both data and power on a single cable. This charging cable is compatible with Apple® 8-Pin, Micro-USB, and USB-type-C devices. The braided rope makes it durable. Has a Velcro strap to keep it rolled up, and it’s eight feet long, giving you ample length to stretch to those hard to reach outlets. I like this length because our couches have USB ports on the sides of them — so when I’m sitting on the couch, I can plug them in and still have plenty of cord to work with my phone while it’s charging. Available in black, blue or red. A good gift for companies to send to their employees working at home as a way of keeping in touch. It’s important that companies with employees working from home brand the offices of their employees — and this would fit nicely in a tuck box. You can story it with “Staying Connected” or “Keeping In Touch.”
 
What’s Pop’N Gourmet Popcorn Gift Set (pg. 9): This makes a great gift for about anyone with a microwave. It comes with Pop ’N Wow Carnival Classic Popcorn and two seasonings: white cheddar and kettle corn. My favorite feature is that it folds up flat for easy storage. This is a perfect company employee gift or a special occasion gift. Banks with branches could use as a donation gift. Local businesses are frequently approached for donations. A main office could buy 20 and put three or four in each branch for when someone asks for a donation. (more…)

Advertising,Marketing,Seasonal,Staff Picks — Brenda Thurness @ 8:55 am

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