Bankers Advertising Articles

7 Reasons to Choose Calendar Advertising

March 3, 2009

In today’s economy, everyone’s looking to get the best bang for their marketing buck. So how can your business stand out among the rest? Try cost-effective calendar advertising. Here are seven reasons why it’s proven to be a great idea.1. 12 months of advertising – and more!
Calendars are used all year. Plus, they often are saved as personal records and referred to year after year.

2. Everybody uses a calendar.
98% of all homes and 100% of all businesses use at least one calendar.

3. The personal touch.
65% of all calendar recipients write appointment or reminders on their calendars. This daily involvement keeps your advertising message working all day, every day.

4. Low cost-per-impression.
Calendars are referred to many times a day. This frequent referral makes the calendar’s cost-per-impression just a fraction of the expense of other advertising media.

5. Targeted distribution.
You control the distribution, so there’s no wasted coverage. Calendars are distributed only to those who do or should do business with you.

6. Prime placement.
An advertising calendar gets valuable wall or desk space in homes and offices where people are making their buying decisions. The calendar becomes your silent salesperson in these locations, reminding prospects of you, what you can do for them and how they can reach you.

7. Builds loyalty.
As the advertiser’s customer looks at the advertising calendar each day, several times a day, it will remind them of you and all you do and can do for them. Looking for more information? Take a look at our media comparison chart to find out how calendar advertising stacks up against other popular forms of advertising media. Or, check out the wide variety of calendars Bankers Advertising offers.

Written by Tom Rempp | BAC/Tru Art | Director of Marketing

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