Did you know that promotional products fit in seamlessly with your brand and target markets? They’re an incredibly versatile marketing medium – not to mention useful and wanted. They work as a stand-alone marketing piece, or perfectly in conjunction with campaigns including social media and even TV ads.
They’re also effective for dealer/distribution programs such as company stores and co-op programs in which they build loyalty with current customers or create new accounts. Other uses include employee incentive programs, orientation programs, tradeshow booth traffic, new product introduction and marketing research.
Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.
Recipients of promotional products have a significantly positive opinion of a business through:
- Increase in positive overall image
- More positive perception of the business
- Higher likelihood of recommending the business
- Higher likelihood of patronizing the business
Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia Southern University
From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes & colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it is more relevant to a specific demographic.
For more information and research on the sheer POWER of this marketing medium, take a look at www.promotionalproductswork.org.
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