What do our customers want? We at Bankers have been considering that very question for the past few months, and we updated the Bankers website to reflect our discoveries. (more…)
Bankers Advertising Articles
What’s a QR Code?
December 14, 2010
A QR Code is essentially a bar code, and it’s becoming more and more prevalent in advertising and marketing campaigns.
I
t’s a black and white square with a special construct that allows it to store data like URLs or text. Short for “Quick Response,” QR codes can be scanned by a cell phone, which immediately accesses the information stored inside. QR scanners, mobile phones with cameras and smartphones are all capable of reading the codes, which can load a text, URL or other data.
Improving Rural Economy Means Better Business for You
November 5, 2010
We have all heard the reasons that a customer is not ready to purchase:
The economy is slow and my business is off – I don’t know what the election will bring so I better wait to purchase – I’m holding off buying advertising until I see how much my taxes, health care insurance, transportation costs, etc. are going to increase… These are just a few of the reasons that your clients have told you they are not in a position to buy. (more…)
It’s a Great Time to Sell Appreciation Cards
October 15, 2010
It’s beginning to look a lot like… Thanksgiving! The cooler air is sweeping in, football season is well on its way, and the leaves are turning beautiful colors. Business greeting cards are perfect for relaying greetings to clients and employees during the holiday season. (more…)
Choosing the Best Advertising Medium
September 30, 2010
Having trouble deciding on the best promotional product for your company? Consider the most successful items in our industry – below, we have highlighted just a few of the thousands of options available! Put your logo on a pen or a shirt, create a custom trophy, or even imprint your name on a box of chocolates. There is truly something for every occasion and event. If you’re looking to embroider or print a specialized graphic, Bankers can even do it for you. Still stumped? A sales consultant will be more than happy to assist you.
Christmas and the New Year are right around the corner, and it’s a great time to stock up on personalized 2011 calendars. We create custom calendars right here, at or factory in Iowa City. You’re sure to get the quality you want, faster than you thought possible! (more…)
Fight the Flu!
July 29, 2010
Flu season will strike this fall… that we are sure of. In addition to seasonal flu viruses, it is very likely that the 2009 H1N1 flu virus will circulate in our communities. We can’t stop the flu from coming, but what we can do is make an effort to protect and prevent our families and our communities from contracting and spreading flu viruses. It will take all of us working together to “Fight the Flu.” (more…)
The Walking Billboard: The Power of Promoting with Bags
July 30, 2009
Bankers Advertising offers a wide variety of promotional bags that fit any budget. Our sales reports tell us that bags are more popular than ever because they’re being used to stay “green.” The value of the advertisement on the bag is incredible. They’re walking billboards with your company’s name on it.
They’re INNOVATIVE! With all the styles, colors, patterns, materials there is a style and price for any budget. They’re universal in appeal. They’re green! “Reuse Don’t Recycle.” (more…)
Perseverance Pays Off: Building the Future on Lessons from the Past
July 1, 2009
The nation hasn’t seen any dust bowls or massive migrations of unemployed workers this year, but the stagnant economy has drawn contant comparisons to the Great Depression of the 1930s. While the jury is still out on whether the comparisons hold water, Bankers Advertising Company has the luxury of hindsight and the history to prove we know what it takes to come out of a recession relatively unscathed. (more…)
Take Advantage of Summertime Opportunities
June 10, 2009
Pools are open, school is finally out, and warm weather is here to stay – summer is officially here! In addition to family reunions, baseball games, and potlucks – summer also provides a number of event opportunities for businesses to get involved in the community.
Chances are your business will be involved with an event such as a fair, festival, parade, or carnival this summer. Taking part in events like these is a great way to gain exposure for your company for a day. However, to gain exposure well beyond a single event, why not give out a fun or useful promotional product during it? Promotional products will make your company a “must-stop” location at an event, while continuing to promote your business longer after the event is over. (more…)
The Upside to Marketing in a Down Economy
May 13, 2009
A recessionary market can provide an opportunity for businesses to stand out as their competitors decrease their advertising.
Consider these tips before cutting your marketing budget: