Research proves that advertising calendars are useful and valuable. The Advertising Specialty Institute says that 74% of people can recall the advertiser on their promotional calendar. They’re powerful little marketing tools, and if you’re not using them in to enhance your brand visibility… your competitors are.
Bankers Advertising Articles
The holidays are a time to celebrate your customers, associates, and employees who have contributed to your success. Food gifts draw attention, are affordable, and appeal to all people.
Food gifts are the #1 holiday business gift.
- Make your holiday food gift-giving convenient. Instead of sending an employee to a retail store or spending time on the internet trying to find the right gifts, you can purchase your business gifts from Bankers.
- Keep it fresh! Fresher gifts taste better (and say something nice about the sender). Our gifts are packed to order just before the order is shipped, not made up many months in advance like so many gifts from mail-order and retail giants.
- Promote your company’s brand on your gift! When your recipient opens their gift, the first thing they’ll see is your logo. Your logo or message is included on every gift.
Originally known as hunter’s apparel, it’s now very popular in the fashion world as well as trendy in the retail world. We’re consistently offering and expanding our camo line of products. We are bringing continuity throughout these items so their styles have the same pattern, look and feel.
There are a lot of variations of camouflage patterns from the ever-popular Mossy Oak® & Realtree to military camo and digital camo. Now trending is the CamoHex pattern. Camouflage is not just for men, it’s for ladies too. We even offer pink camo and camo with neon accents!
Check out some of our camo items here! Ask your Bankers consultant to help you stand out from the crowd.
On Monday, Aug. 10, a derecho (essentially an inland hurricane) barreled through the Midwest, leveling some of its worst damage, with sustained 100+ mph winds, as it passed over Eastern Iowa, including Iowa City, where Bankers HQ is located. We were largely spared — some staff were left without power at home, some lost trees, but our office is unscathed. We were lucky enough to keep power and internet service, although many in our city remained without for several days.
Just half an hour North of here, where a few of our suppliers are located, as well as several of our sales partners and customers, the situation is a lot more grim. The entire city of Cedar Rapids lost power. Many are still, two weeks later, without internet, and cell service is spotty. Lines at the few working gas stations were hours long that first week. Sales partners and customers across the state of Iowa have been affected to varying degrees by the wide swathe of the storm.
When friends and neighbors are facing devastation like that, it’s easy to feel helpless. It’s the same feeling we all feel, as a nation, as we trudge through month five of the COVID-19 pandemic. But feeling helpless, while entirely natural, gets us nowhere. I am a member of Delta Gamma sorority from my long-ago college years, and our motto is Do Good. I think of that motto frequently in these times of tragedy upon tragedy. It’s so simple, but it’s our best, and often only, choice. And one powerful way to do good is through promo.
The current novel coronavirus pandemic has the whole world in a tailspin. Many of our suppliers have been benched as non-essential businesses in states with shelter-in-place orders; many more are making the call to close themselves, out of an abundance of caution, to protect staff until the worst of this passes.
But some manufacturers in the promo industry are taking a different approach.
Promotional products factories nationwide are being tweaked or even retrofitted to enable production of PPE, or Personal Protective Equipment — the face masks and face shields so desperately needed by so many hospitals, first responders, kitchen staff, and more — and other, more typical promo products that are in high demand right now, including hand sanitizer. Companies that already produced such things are refocusing their efforts to increase quantities drastically.
Still other suppliers have quickly pivoted their production schedules and developed new stock and customizable signage, decals, banners, flyers, and printables to help ease the strain on businesses having to incorporate messaging regarding coronavirus safety, closures, and more on short timetables.
This spirit of community effort and willingness to fill the needs that arise is central to our industry. Promotional products are always flexible and responsive, rising to the occasion, whether it’s a new trend that customers are suddenly craving or a global emergency that needs support.
Bankers Advertising is proud to partner with suppliers that are making efforts, both large and small, to be responsible corporate citizens in this time of uncertainty and anxiety.
As we roll into fall, there’s a better than average chance that you’re starting to make a list of your top clients or donors and checking your budgets twice! That’s right, it’s time for everyone to start thinking about gift giving, large and small.
We want you to be fully prepped and ready for the season of giving! One great place to start is our Gift Guide, which is filled to the brim with products and ideas for all your giving needs. From travel and party supplies to the best in wearables and electronics, the guide has a myriad of options.
However, we also like to pass along some insight into some of the industry’s hottest trends for the cold weather holidays. We’ve pulled together ideas from our top suppliers, who know which way the (chilly) wind is blowing! These ideas and products will be well-received by everyone from clients to donors to staff.
Expect the unexpected this fall! There’s a particularly strong leaning toward pastels, but the key takeaway is that your customers should NOT be afraid to experiment. And they’ll have plenty of support from suppliers and even name brand collaborators for whatever they’re seeking.
What we’re reading: “There are plenty of opportunities to experiment with new colors this season—whether it’s a pastel tote or an umbrella in a soft heathered gray. Even legendary workwear brand Carhartt has broken away from traditional brown with new colors and styles that people are going crazy for.”
The current state of the earth’s environment — from fires in the Amazon to an ever-increasing number of jurisdictions banning single-use plastic to weather patterns hammering already hard-hit areas — is a huge concern for a lot of people. Even if you aren’t an adamant environmentalist yourself, many of your clients may be; it’s a win-win scenario to seek out promo that protects the planet, like this bamboo cutlery. Clients can certainly feel good about a renewable resource that can be harvested repeatedly, especially when it looks this good! Many suppliers have whole lines dedicated to this trend.
One of the most popular ways that designers are pulling in those pastel colors we mentioned earlier is through iridescent and holographic products. A recent industry article on this trend noted its ubiquity in the retail sphere, the creative freedom it offers the end user, and the influence of the rising younger generations. It also pointed out that the icy look of it is perfect for winter holidays. Gift season is the perfect time to have some fun with a little shimmer and shine!
Be sure you as your representative about these ideas this fall. They’ll be happy to show you samples and more generally keep you informed on all of the hottest trends of the season and all year long!
Are you buying books? Did you know we offer branded books from all your favorite authors and themes? We can easily add your logo and personal page to any book.
We have access to:
- Every published book
- More than 3 million titles available
- Every Title. Every Author.
- Every Budget, Every Theme
Branded books make great gifts for everyone. If you are looking for a unique gift that appeals to everyone no matter what your demographics are….then think books.
Never Thrown Away
Books are something that people will treasure. They are read, discussed, displayed and shared.
The right book will reinforce your key messages and themes with intelligence and credibility.
More than Just a Logo
Books offer space for dramatic customization. Promo-Pages can feature full color artwork, detailed messaging, photos, contact information and more!
Educational and Entertaining
Books provide an experience that stay with people. They create a lasting bond with your brand. People will remember your company every time they think about the book and the message and feeling they received.
Look to Bankers Advertising for creative ideas to promote your brand or message. We can provide suggestions for every audience, every theme and every budget. We provide novel and notable promotions. From coffee table books, cookbooks, puzzle books, business books, quotation books, children books and leisure – we have access to books.
Coloring allows you to relieve stress and unlock creativity you may have not known you had. As psychologist Antoni Martínez explains: “I recommend it as a relaxation technique. We can use it to enter a more creative, freer state. I recommend it in a quiet environment, even with chill music. Let the color and the lines flow.”
Here are some ways coloring can make you a happier person.
Improve concentration. Our concentration is often incredibly split between work, home, electronics etc. When you sit down and focus on one thing, like coloring, it improves your ability to focus elsewhere.
Release your inner creativity. Adults who color are more likely to approach problems with a clearer mind and find better and faster solutions.
It improves your motor skills. You’ll be using a lot of hand-eye coordination.
Get rid of negativity. When you color, you focus on what you’re doing and you just sort of naturally release tension and unconscious negativity that you’re carrying around.
RESULT: An overall decrease in your anxiety and stress.
Ben Michaelis, a psychologist, says, “There is a long history of people coloring for mental health reasons. Carl Jung used to try to get his patients to color in mandalas at the turn of the last century, as a way of getting people to focus and allow the subconscious to let go. Now we know it has a lot of other stress-busting qualities as well.”
Having a cruddy day? Get out those crayons and colored pencils and start coloring! Check out our coloring book options here.
Trade shows and exhibitions provide businesses and organizations with a unique opportunity to see a large number of people, face-to-face in a short amount of time. It allows for personal interaction with their brand and to hear their story. Over the past few years, reports from the Center of Exhibition Industry Research (CEIR) state attendees come to these events intending to buy. They found that 91% of visitors feel that they get more useful buying information by attending a show and that 75% buy as a result of the information gathered at the event.
Get started with a pre-show mailing. A recent study indicates that 76% of attendees plan their booth visits in advance. Don’t forget the promotional item as a gift for stopping by either. Booth traffic can increase up to 30% with a pre-show mailing offering a promotional item as a gift for stopping by.
Your staff at the show is the face of the company and will be the first impression of your brand. It’s important that your team has a brand conscious, professional look and an easily identifiable uniform.
Giveaways, traditionally a sample or a promotional item, are almost expected at trade shows. A relevant, unique and fun item can create a buzz around your customer’s booth.
After the event is where the money is made and, according to the CEIR, 80% of exhibitors do nothing. After investing in attending an event, it would be a tragedy to waste the effort and expense by not following up on the leads and contacts made. As your Bankers consultant to help you create a thank you package or mailer so you can “strike while the iron is hot”.
Remember, your consultant can help you with signage, displays, apparel (uniform), lanyards & badges, totes, giveaways and more. Browse ideas here.
Here’s to a successful Tradeshow Season!