Bankers Advertising Articles

Tradeshow Time | Increase your exposure at Tradeshows!

December 18, 2015

Trade shows and exhibitions provide businesses and organizations with a unique opportunity to see a large number of people, face-to-face in a short amount of time. It allows for personal interaction with their brand and to hear their story. Over the past few years, reports from the Center of Exhibition Industry Research (CEIR) state attendees come to these events intending to buy. They found that 91% of visitors feel that they get more useful buying information by attending a show and that 75% buy as a result of the information gathered at the event.1 - Tradeshow quote image

Get started with a pre-show mailing. A recent study indicates that 76% of attendees plan their booth visits in advance. Don’t forget the promotional item as a gift for stopping by either. Booth traffic can increase up to 30% with a pre-show mailing offering a promotional item as a gift for stopping by.

Your staff at the show is the face of the company and will be the first impression of your brand. It’s important that your team has a brand conscious, professional look and an easily identifiable uniform.

Giveaways, traditionally a sample or a promotional item, are almost expected at trade shows. A relevant, unique and fun item can create a buzz around your customer’s booth.

After the event is where the money is made and, according to the CEIR, 80% of exhibitors do nothing. After investing in attending an event, it would be a tragedy to waste the effort and expense by not following up on the leads and contacts made. As your Bankers consultant to help you create a thank you package or mailer so you can “strike while the iron is hot”.

Remember, your consultant can help you with signage, displays, apparel (uniform), lanyards & badges, totes, giveaways and more. Browse ideas here.

Here’s to a successful Tradeshow Season!

Build Traffic, Bring Customers to Your Trade Show Booth

January 26, 2011

It’s that time of year again: trade shows are popping up all over the place and now is the perfect time to consider the best booth items for your target audience.

It is always good to plan ahead once you know the exact date of your trade show, so that you can order specialty products early and receive the items well ahead of the show. Then, you’ll be sure you got what you expected and there weren’t any problems. When you order custom items with Bankers, we’re happy to help you resolve issues.

Remember, pre-show items – products sent before the show to build anticipation – can be the best use of your money. (more…)

Marketing,Promotional Products,Trade show — Marie Young @ 5:15 pm