Bankers Advertising Articles

Which Way Do We Go?

December 28, 2020

When stacked up against history, there are certainly at least a few moments we can point to as antecedents to our current era. But for most of us alive today, especially those out in the workforce, we have had no frame of reference for the kinds of radical changes our lives and businesses have had to go through over the past nine months. We may not all be in the same boat, but we are certainly in the same storm — and that storm has made our paths forward unclear.
So — as individuals and as businesses — we have had to become agile. Since the future became less predictable than ever, we’ve had to learn how to let each moment guide our choices. With our understanding of the novel coronavirus changing almost daily, with constantly shifting regulations and recommendations from national, state, and local authorities; with the needs and concerns of customers constantly getting rearranged — we have been standing on sand at high tide. We’ve had to learn to find new footing, repeatedly. We’ve had to learn to think in all directions at once, to be ready to choose the right course as it became clear.
In short, we’ve had to learn to pivot.

Advertising,Marketing,Trends — Genevieve Trainor @ 2:17 pm

Personalization in an “Own It” market

October 14, 2020

It’s easy to understand why people love personalization. There’s just something about seeing your own name on a promotional product or marketing piece that makes you feel special. But there are real psychological factors behind our personalization preference. A study from the University of Texas attributes information overload and desire for control as two key factors. (more…)

Advertising,Marketing,Trends — Molly Beavers @ 9:30 am

There is no hiding!

September 29, 2020

’Tis the season! Camouflage style products are all the rage every fall, and camo has continued to prove itself to be a timeless classic.

Originally known as hunter’s apparel, it’s now very popular in the fashion world as well as trendy in the retail world. We’re consistently offering and expanding our camo line of products. We are bringing continuity throughout these items so their styles have the same pattern, look and feel.

There are a lot of variations of camouflage patterns from the ever-popular Mossy Oak® & Realtree to military camo and digital camo. Now trending is the CamoHex pattern. Camouflage is not just for men, it’s for ladies too. We even offer pink camo and camo with neon accents!

The most popular items that we continue to see as top sellers are: caps, T-shirts, sweatshirts and jackets, drinkware, coolers, bags, and now masks.

Check out some of our camo items here! Ask your Bankers consultant to help you stand out from the crowd.


TREND ALERT! Marble: Still a Classy Classic

March 9, 2020

Marvelous metamorphic rock!

Our suppliers continue to consistently highlight a trend that’s been hanging around for a few years now: marble!

It’s not just for countertops and classical statues — and it’s not just for hard goods, either.


Trends — Genevieve Trainor @ 2:54 pm