Bankers Advertising Articles

Blue Ribbon Sales at the County Fair

June 29, 2022

There is nowhere quite like a county fair. The smell of corndogs, the sound of calliope music and the sight of colorful booths conjure up happy childhood memories. What better way to advertise your business than at a county fair where thousands of people come to have fun and see what their local businesses have to offer. In small towns across America, county fairs are usually the highlight of the summer.

Whether a giveaway or item for purchase, customized products are the best way to draw attention to your brand. Products need to be relevant to your offerings and brand culture. Providing your client with something they can take home makes their experience engaging, more memorable and meaningful. Choose promotional items that will make a lasting impact long after the event is over. Recipients will either use the handout or throw it away. If it is thrown away, it loses its visibility factor.

To help, here is a rundown of some of the best fair handouts. The criteria’s for these items are: 1) functionality-will the recipient actually use the item; 2) visibility-will the item’s functionality lead it to be passed on and seen by more than just the recipient; 3) price point-will the combination of functionality and visibility justify the cost of the item.

#1 – Notepads: People do not throw out notepads. After a note is written on the pad, it is kept for a period and often handed to someone else. The notepad is the perfect combination of functionality, visibility and price.

#2 – Stadium Cups: Stadium cups are a very versatile handout. An item like this will be well received and useful for quite some time.

#3 – Pens: Pens are an item that is commonly lost by its owner. However, when it is lost, someone else finds it.

#4 – Fanny Packs: For years, custom fanny packs proved to be a powerful marketing solution that appealed to a wide audience. Although they peaked in popularity in the 80s, these convenient packs are suddenly finding themselves back in style. Today, these clever and timeless personalized fanny packs offer great on-the-go logo exposure while ensuring a more convenient and safe experience for the recipient.

#5 – Phone Fans, Hand Fans or Misting Fans: Fans are superb promotional items because they really come in handy on those hot summer days. Recipients will want to keep them in their bags, backpacks or cars at all times; so when everybody else is suffering in the heat, they will feel cool and refreshed.

#6 – Sunscreen: One of the most thoughtful giveaways for the spring and summer is promotional sunscreen. Not only is it important to everyone’s health to use sunscreen but, by using it as giveaways, your customer is spreading the word and helping protect others from harmful UV rays.

#7 – Flyswatters: Think about how relieved the recipient will be when you hand them a promotional fly swatter that helps keeps nasty bugs off their bodies and away from their food. Flyswatters are available in all sorts of different shapes and colors.

#8 – Yardsticks: Maybe you want to promote your business or organization’s growth. The best way to get your name out there is with promotional yardsticks. Yardsticks are available in several colors and offer plenty of room for your name and logo. Yardsticks are extremely useful; they can be used in class, at home and in the office.

#9 – Coloring Books: Are you looking for a fun giveaway for your littlest fans? Customize coloring books imprinted with your logo so parents will know whom to thank when their little ones are happily distracted. Promotional coloring books are educational and entertaining giveaways for pediatricians, dentists, restaurant owners or anyone who interacts with children.

#10 – Sunglasses: Give clients the gift of eye protection with a pair of custom printed plastic sunglasses. These fun and unique promotional items are sure to get the attention of many with the wide range of color options available. Did you know that people with lighter colored eyes (blue, grey, green) are more sensitive to sunlight and florescent lights than people with brown eyes?

#11 – Sling Backpacks – People tend to refrain from picking up or buying merchandise just because they don’t want to hold on to it all day but if a company offered a free backpack…just think how many promotional advertising pieces they could be going home with!

Act now,  carousel your logo around with promotional items at the next county fair. See everything we have to offer here. 

Uncategorized — Dawn Toney @ 3:12 pm

Sunglasses sales are heating up!

June 27, 2022

Keep the future bright by promoting with sunglasses. Promotional sunglasses are a perennial favorite for branded marketing campaigns because of their reach, usefulness and target demographic desirability.

Sunglasses are a great promo idea for almost any campaign. Their practicality makes them an attractive gift for everyone. Include them in your campaigns for all summer events: fairs, parades, swimming pools, fundraisers, awareness campaigns, appreciation events, team spirit and picnics.

Help your client SHINE with color changing glasses, mirrored lenses or cool imprint locations and designs. You want it, we’ve got it: bamboo, patriotic, camo, rainbow, tie-dye, soft feel, metallic and more. There are so many styles to choose from: malibu, polarized, aviator and sport.


Checkout more styles and ideas here! 





Uncategorized — Dawn Toney @ 10:56 am

June is Pride Month

April 29, 2022

By: PPAI Media

Every June in the United States is Pride Month. While many companies rebrand their social media pages with candy-colored hues during June, brands can create more memorable connections with logoed products. Pride is commemorated through events, parades, workshops, picnics, concerts and other social gatherings, and recognized across the globe at different times throughout the year.

LGBTQI+ consumers are more likely than members of other groups to seek out brands that represent them and include them, according to a report shared by PPAI. Whether you are participating in local Pride events, highlighting employees’ stories, or they want to promote a supportive and inclusive work environment, promotional products can help them show up in meaningful ways during Pride Month and year round.

Pride spending is significant for promotional products. Not only is it prominent and growing in our industry, but celebrations and recognition are important to the economy as a whole.

Pride products span almost all categories, and we offer thousands of product options to provide solutions to the myriad of pride events that span the nation. What makes a great Pride product? Remember that full color decoration makes any product a Pride solution candidate.

We have selected a few of our favorite products to draw inspiration from. Pride Month creates so many promo opportunities. We’ve created a helpful list of various products.

Use these ideas to visit with your sales representative about planning for June and Summer Pride events.

Uncategorized — Dawn Toney @ 10:15 am

Got Stressed People? We Got Relief!

April 26, 2022

One of our suppliers recently shared these stats on stress and how they relate to the workplace.

April is Stress Awareness Month! Stress is often referred to as the silent killer so having an open conversation is key. A branded stress reliever can help start that dialogue, visual proof of your investment in your audience’s health and wellness. Customers and employees alike will feel appreciated when you hand out these products.

Three stats to be aware of for Stress Awareness Month:

  1. 94% of U.S. workers report having work-related stress. 23% said their stress level was high; 6% said unreasonably high; only 6% had no stress. (Wrike 2019 Stress in the Workplace Survey)
  2. Work is the #1 source of stress for Americans. Following, #2 is money, #3 is health, #4 is relationships. (American Psychological Association)
  3. About 1 million American workers call in sick because of stress every day. (American Institute of Stress)

Mini Coloring Book With Spiral Binding #CA9266

Coloring isn’t just for kids! It’s a therapeutic activity that allows minds to drift away from the stresses of life and into the beauty. Features 30 sheets of 120 gram paper inside with 60 different designs and top metal spiral binding. Miniature size allows for easy storage, making it the perfect coloring book for a mental reset on work breaks.

Yoga Mat YM3704

Yoga can help reduce stress because it promotes relaxation, which is the natural opposite of stress. Yoga can benefit three aspects of ourselves that are often affected by stress: our body, mind, and breathing. You don’t have to wait to feel stressed out to do yoga, and you shouldn’t! Yoga mat comes complete with polyester carry bag with mesh and shoulder strap. Perfect for yoga on the go. Easily transported to and from work for a quick yoga session.

aRoma™ Ball #3213

Refreshing stress relief! The aRoma Ball is a high-quality stress ball that doubles as a scent diffuser when squeezed. Clean and inviting scents make for the ultimate stress relief product. Premium lycra covering provides a comfortable exterior. Perfect for stress relief and physical therapy. Contains powerful aromas inspired by best-selling fragrances, great for therapeutic relief.

Since work is the leading cause of stress and employee retention is low, many employers are implementing recognition programs and ways to reduce stress. Check out more ideas here

Uncategorized — Dawn Toney @ 12:54 pm

Happy Earth Day!

April 22, 2022

Today is Earth Day and as we celebrate, it’s an opportunity to think about how we can invest in our planet. Don’t wait until next year to promote eco-friendly products. It’s good for your brand and better for the planet. Sustainability is one of the overarching trends of 2022. Now is the perfect time to hit this trend hard with give-back options and products made in sustainable ways.

From consumers to corporations, the focus on sustainability has never been stronger. “Going Green” is no longer a trend – it’s a movement. Planet Earth has limited resources. What can you do? Look for promo items that are made from recycled materials or opt for useful products that help lessen environmental impact and longevity. Choose promotional products that are natural, organic, sustainable or biodegradable. Put your brand on products made from RPET, bamboo, wheat, cork, recycled cotton, PLA and more. Sustainable products create less waste and have a smaller impact on the environment.

Do your part and put your brand on products we’ll all feel good about! Include eco-friendly options in your campaign and show clients your commitment to the planet. It’s easy being green!

Find more ecofriendly ideas here: 

Uncategorized — Dawn Toney @ 2:37 pm

More Spring Guide Favorites

February 17, 2022

We’re sharing even more Spring Guide favorites! Kristin Nalan and Kevin Peska each tell us about their top three products of the season.

Business Development Coordinator – Kristin Nalan


#2OZSANMO Moisturizing Hand Sanitizer (pg. 10)

The combination of 62% alcohol aromatic hand sanitizer and moisturizing beads is brilliant. The moisture beads contain vitamins A and E to help keep your skin radiant and the moisture beads are plastic-free. You can keep the germs at bay and have wonderful skin.


Red/Berry Bliss highlights ripe notes of fresh berries, grapefruit and mango

White/Citrus Infusion offers a refreshing grapefruit and mandarin breath of fresh air


Blue/Lavender Breeze features the soothing scent of sweet basil, lavender and lemon aroma

Green/Sunshine & Sandalwood deliver the clean scent of gardenia, jasmine and sandalwood

With a full color label, you can be as bold and creative as you want. This item is perfect for tradeshow handouts, health fairs, Mother’s day gifts and employee appreciation. AND it doesn’t break the bank!

#FPM Fine Point Marker (pg. 15)

Make your mark permanently by putting your name on the world’s #1-selling marker – the Sharpie Fine Point. It has permanent, fast-drying acid-free ink that is ACMI certified non-toxic standard Sharpie ink. Everyone instantly recognizes and loves these markers and uses them for many different purposes – at work, at home, at celebratory events, etc. These come in 19 vibrant colors and the ink color matches the trim color. These are assembled in the USA. This isn’t “just” a pen, it’s a SHARPIE!

#BGE3000 Linen & Cork Tote (pg. 17)

It’s eco, it’s practical and it’s ultra-chic! This is an extra-wide, soft linen tote with reinforced bottom, and is strong enough to carry just about anything you would think to put in it. It’s made of 6 oz linen, 100% cork on the bottom, a 4″ gusset and 18” handles. This soft, but durable tote is great for carrying books, groceries, clothing, and running errands. The big 18″ opening makes it easy to pack and unpack. One color imprint is standard, but a full color heat transfer is available as well. The price point fits many budgets and stock is currently plentiful. I use a variety of totes regularly and it is always nice to freshen up my stash!

Director, Sales Development – Kevin Peska


#26147 The Rebel Umbrella (pg. 4)

The inverted closing action pushes the water away from you when closing the umbrella.  This makes it super easy to enter or exit your car or when going through a door, all the while keeping you dry in the process. Plus, the inverted closing action keeps the dry side of the umbrella on the outside when brought indoors.

Features a large 48˝ arc, automatic closing mechanics and a straight rubberized grip handle. Many great color schemes to choose from, making it easy to promote to most any business.   Colors: Navy-White, Red-White, Black-Orange, Black, Royal-White, Black-Royal, Black-Yellow, Black-Lime, Black-Red, Black-Cyan.  Large imprint area (7”x 5”) for brand exposure.

You won’t use this every day, but I guarantee you’ll be thanking the advertiser when you do need it!

#55172 Heathered Cleaning Cloth (pg. 8)

This 100% polyester cleaning cloth comes in its own handy clear pouch/case.  It’s ideal for wiping the smudges, dust, and fingerprints from glasses, touchscreens, electronics, and other surfaces without leaving a scratch.

Available in an assortment of colors:  Blue, Gray, Green, Orange, Red

Consider this item for tradeshow hand-outs, direct mail, invoice stuffer, etc.  Recipients will not discard this, instead it will stay in a desk drawer, purse or cabinet for continual use.  Advertisers are guaranteed multiple exposers when they utilize this piece and are sure to clean up their competition!

#71317 Confetti Mood Stadium Cup (pg. 16)

This is the definition of a “fun” giveaway? This 17-ounce cup changes color when ice cold liquids are poured into it.  Colors: Green to Blue, Blue to Purple, Pink to Purple, Yellow to Green, Frosted to Purple, Frosted to Red, Frosted to Green, Frosted to Orange, Frosted to Blue

Ideal for outdoor events like company picnics, parties, tailgates, festivals, and more.  Works great indoors as well for anniversaries, weddings, birthday parties, etc.

Best part is your guests will take these “collector items” home and use them as everyday drinkware!


We hope you’ve enjoyed hearing about our favorite Spring Guide promo products! Be sure to check out our Guide and contact your sales representative with any questions you may have!

 Click here to find the perfect products for your campaign!

Uncategorized — Dawn Toney @ 8:09 am

Promotional Products = Super Bowl of Marketing

February 9, 2022

By: Molly Beavers

The Super Bowl is, well, the Super Bowl of advertising. The Super Bowl is a rare occasion on television when people want to see advertising. Instead of setting the DVR to ignore commercials, people are using it to record them. The captive audience and high price tag forces advertisers to push the envelope of creativity and campaign development. Last year a 30 second ad sold for as much as $5.6 million dollars. Some 96.4 million people on average tuned into the 2021 Super Bowl to watch the Chiefs and Buccaneers. That estimate doesn’t even account for larger viewing groups at private parties, or bars.

Most companies don’t have a massive budget to spend on a Super Bowl ad. That’s where we come in! Promotional products offer the same effect. They are a rare advertising medium the people actually want to see and receive. It’s not just one Sunday night each year, it’s all of the time.


While the ads are fun to watch they are also great for gleaning valuable insight into advertising today. It’s about more than what is on the screen. Valuable marketing lessons are found in the buzz generated by the ads and their integration of other channels. Here are a few observations that can be applied when using promotional products.


Ads Are No Longer Linear  

Commercials are evolving to be more than just interruptions of our regularly scheduled programs.  Advertisers are no longer in control of how, when or where their advertising is viewed. Sure, they can still buy specific time slots, but with social media sharing turning them into entertainment on demand, it’s not always a straight shot from advertiser to the viewer.

To take advantage, Super Bowl advertisers are creating added entertainment value. For several years, in the buildup for the Super Bowl, commercials have been teased, released, or even “leaked” prior the Super Bowl to start the conversations early.  Just google – Super Bowl Ads for 2022 if you want a peak.

This year surrounding the big game, the commercials now have their own commercials for their commercials. No joke—the Super Bowl ad process has gone from dropping teaser trailers for commercials to straight up filming a commercial to promote an upcoming commercial. There are a lot that have sequel commercials – before, during and after the game. Others have “cliff hanger” commercials asking you to go online to see the rest. Some are integrating social media or mobile content to further engage. The goal is to give the audience additional engagement options once they have their attention.

Takeaway Ensure a good marketing mix that gives you audience multiple options to engage your brand. Promotional products should be a part of that mix, because a relevant and useful item tends to integrate itself into the life of the recipient. The additional engagement is appreciated by the recipient and brings value to the advertiser. Few advertising methods are as welcomed into personal spaces like promotional products.

In It For The Long Haul

Super Bowl ads now have the ability to last longer than their time slot. People talk about the ads for days and watch them over and over again. In the days after the big game, websites and blogs are posting articles reviewing the ads thus adding extra life. Since $5.6 million is a lot to spend for 30 seconds, Super Bowl advertisers are finding value in the conversations that take place on social media and in the blogosphere after the ads have aired.

Take away -look for long term marketing value beyond the initial touch. Promotional products have that long term value built-in as the typical item is kept for 6 months. They have the ability to start conversations about a brand and encourage people to share their experiences long after they have received the promotional item.

Promotional Products Savor the Moment

Every year you will see the t-shirts and caps celebrating their championship. Usually there is a commercial selling the winning team official merchandise to commemorate the occasion. Talk about striking while the iron is hot. The inclusivity adds value by creating a stronger connection between the fans and their team.

Take awayPeople want to remember good times and significant milestones. Promotional products are tangible reminders of those occasions and can connect on an emotional level with the recipient. The effect is not limited to the big events. Leaving an item behind after a sales call or handing one out after a conversation at a trade show booth serves as a reminder of what was discussed.

People are always open to receiving promotional products. You don’t have to wait until Super Sunday for consumers to welcome our advertising…83% of consumers like receiving promotional products.  Promotional products create the same opportunity and excitement.

Who will you be rooting for the Bengals, the Rams or the Commercials? I admit…I am not much of a football fan and only watch for the commercials. My family and I always pick our favorites. After the big game, we would love to hear from you regarding your favorite commercial.

Want to get in on the action? Contact your sales representative for more information about adding promotional products to your next campaign.


Uncategorized — Dawn Toney @ 10:06 am

Spring Guide Favorites!

February 2, 2022

We asked our sales managers to share their favorite promos from Bankers’ new Spring Guide! In this installment, Brenda Thurness and Mel Lamb tell us about their top three picks.

Sales Manager Brenda Thurness



#R100/R200 Granny Paring Knife (pg. 6)

The Granny Paring knife is a little knife with a specially designed reverse curved shape that cuts and slices in any direction.  The website states its compact, precise and Oh-So Sharp! I’m very anxious to try this knife because it says its terrific when used on small foods that are held in the hand while peeling or cutting, like strawberries for fruit pizza or apples for pies.  It works equally well whether cutting toward or away from the body.  Its available with a silver satin aluminum handle or black resin handle and has a lifetime guarantee!

#CGB5 5 oz. Candles with Giftbox (pg. 10)

I love candles so I’m very anxious to try new #CGB5. The website says it offers an 18 hour slow burn that emits fragrance at a higher level for a lasting impression. The packaging for these candles is very cute.  They come in a glass container in some interesting scents as berry bliss and citrus infusion (would be nice for the kitchen), lavender breeze, along with sunshine and sandalwood.


#EAC-SU21 Sunrise Alarm Clock (pg. 12)

The third item that caught my attention is the Bamboo Sunrise Alarm Clock from Ariel.  This is a multi-function item.  It has a wireless charging pad on the top and a clock that shuffles through the date, time and temperature on the side of the box.  It has an alarm set up on the back, with a snooze button option on the top.  It also has a 6 color changing light mode so you can light up the Himalayan salt in the bottom of the box to the color of your choice for a night light.  You can do a one color imprint on the top or you have the option to do their Vivid (full color) option.  Comes nicely packaged making a great gift!


Sales Manager Mel Lamb


#Quatro Fashion – Papermate InkJoy (pg. 14)

I LOVE colored pens. They are a great way to keep myself organized while working on several different projects. This InkJoy pen is one of the smoothest pens to write with.

#BEN-FN21 BeWell Flaxseed Heat Therapy Neck/Shoulder Pad (pg. 10)

I think this would be a fantastic item for employers to give to their employees that work on a computer all day. Either at home or in an office. I don’t know about you, but my shoulder starts to hurt if I have a busy day in front of the computer. At my previous job we had something very similar, and they were a big hit around the office.

101060 Aviana Dallas To Go Cup (pg. 16)

I am a sucker for new drinkware pieces, especially when they come in such a pretty color. I think this stainless steel double walled tumbler would be a big hit when the warm weather arrives. Bonus with this piece – you can put it in the dishwasher!

We’re excited to share our Spring Guide with you! We have carefully curated 23 pages full of promotional products we think you’ll love. Need more inspiration? Contact your Bankers sales representative. Our team loves recommending products for your company and is always happy to help! Click here to find the perfect products for your campaign!

Check back soon to see more Spring Guide Favorites!

Uncategorized — Dawn Toney @ 11:34 am

Hydration Fascination

January 27, 2022

By: PPAI Media

Consumers have an unquenchable thirst for drinkware. Between mugs, bottles and tumblers, they can’t get enough. And with ever-growing environmental and health concerns, reusable drinkware is a solution that makes a statement.

From marathon runners to corporate suits, consumers are constantly looking for the perfect cup. According to industry research, as many as 78 percent of U.S. consumers own branded drinkware, and half of those people use their logoed mugs and cups between two and three times per week. When people find a favorite bottle or mug, they use it faithfully, which is why branded drinkware leads in impressions—more than 1,400 for the average item in its lifecycle. Along with this heavy usage, people tend to keep branded drinkware longer than other categories of promo items. PPAI research shows that recipients keep their promotional kitchenware, including mugs and other drinkware, for roughly four years on average. So, it’s not a question of whether end users are using branded drinkware, but if they’re using drinkware that’s customized with your branding.

Drinkware is more than an everyday essential; it’s a testament to one’s lifestyle. Consumers have found an identity in the types of beverages they drink and drinkware they use. The Atlantic says coffee lovers have created a prospering coffee-connoisseur culture.

Today, drinkware is a part of self-expression. The Atlantic says that fancy water bottles have become a status symbol. Carrying a water bottle not only implies that you make hydration a priority, but also that you care about the environment. Essential to a well-functioning body, drinking water is obviously not new, but the trend of constant consumption has continued to rise in popularity over the past decade.

Hydration is a top wellness priority for many consumers. Now marketed as a cure for many of life’s woes, water on-the-go is a must. Since 2017, bottled water has been the most popular beverage in the United States by volume, surpassing soft drinks with sales up seven percent over the previous year, according to the Beverage Marketing Corporation, a beverage consulting firm. So, people are drinking water all day and even carrying it around with them, bringing water on the go. Giant, even cumbersome water jugs are a new fashion accessory, according to MEL magazine.

The New York Times says that everyone’s 2020 resolution was to drink more water. As a result, this need for easy-to-use and convenient drinkware for everyday hydration and a growing focus on fitness is driving market growth. The drinkware market is following suite with sales expected to exceed $35 billion by 2025, according to MarketWatch. Global shifts toward the use of more sustainable materials are also leading to market gains. When it comes to mugs and cups, metal and silicon are leading the industry. Metal drinkware, in particular, is more durable than other materials, making it much more economically and environmentally viable, according to MarketWatch. Consumers also gravitate to design-forward drinkware that represents their lifestyles.

Drinkware gifts say, “I care about you. Please stay hydrated.” Whether it’s a water, tea or tequila, everyone could use a drink.

Make sure to add drinkware to your next marketing plan. Contact your Bankers Representative to decide which best selling product is the perfect match for your company.

Check out more drinkware options here.



Uncategorized — Dawn Toney @ 1:38 pm

New PANTONE Shade ‘Very Peri’ Is The Color Of The Year For 2022

December 17, 2021

By: PPB Newslink

Citing the transformative nature of modern times and more anticipated transition ahead, color matching and design authority Pantone has named its Color of the Year for 2022: PANTONE 17-3938 Very Peri, an “inquisitive and intriguing” mix of blue and red hues.

The particular shade of purple is a new creation by Pantone, marking the first time a new color has been named Color of the Year.

The New Jersey-based company, whose proprietary color palette is widely viewed as the standard in design across a vast array of industries—including the printing and manufacturing germane to the promotional products marketplace—has named colors informed by the times each year since 2000. The decision comes through trend analysis of multiple genres, including entertainment, fashion, art, lifestyle, technology and more.

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, executive director of Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” says Laurie Pressman, vice president of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”


Make sure to include Very Peri in your next sales promotion. It is a simple and easy way to keep your company moving with current trends.

Uncategorized — Dawn Toney @ 1:42 pm

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