Bankers Advertising Articles

Brighten Up Your Brand!

January 3, 2024

In early December, Pantone released their Color of the Year – Peach Fuzz.

“PANTONE 13-1023 🍑Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” It’s a hue that echoes an innate yearning for closeness and connection, Pantone decided to choose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.

Although Pantone named its 2024 Color of the Year, Peach Fuzz, in early December, the color experts released a whole palette based on New York Fashion Week trends earlier in the fall. These hues include some of the earthy colors that have been popular in the past couple of years, but perhaps most notably, the palette points to the middle of the rainbow, focusing on oranges and greens, plus a bright yellow and a handful of blues.

If your brand has a strong connection to design and aesthetics, staying updated on color trends is important. Our company and industry suppliers pay attention to the color trends throughout the year. We’re excited to see more of this sweet, peach color in 2024, along with the palette from fall 2023.

Check out our flyer of Peach Fuzz products to brand with your logo!

Contact your Bankers Promotional Consultant for color ideas that can help enhance your promo efforts.

 

Uncategorized — Dawn Toney @ 9:50 am

Warm them Up!

December 5, 2023

Promotional ceramic mugs are a cost-effective and enduring marketing strategy supported by empirical evidence and statistics. They offer repeated daily exposure, long-lasting visibility, and positive brand associations, making them a compelling choice for businesses looking to enhance their marketing efforts.
Daily Exposure:
Research shows that individuals use mugs an average of 2.8 times per day for hot and cold beverages, resulting in repeated exposure to branding elements.
Longevity:
A study by the Advertising Specialty Institute revealed that promotional products, including ceramic mugs, have a lifespan of up to 7 years, ensuring prolonged brand visibility.
Eco-Friendly Options:
A study found that approximately 42% of consumers have a more favorable opinion of companies that offer eco-friendly promotional products, highlighting the positive impact of sustainable ceramic mugs on brand perception.

Checkout the #222XX 14 oz. Ledge Ceramic Mug from ETS is on page 19 of the Fall Gift Guide and the #CW154CP Full-Color Ceramic Mug. Contact us for a variety of styles!

Uncategorized — Dawn Toney @ 3:15 pm

Scrape Away the Winter Blues!

November 28, 2023

#2224

Did You Know? On average, 49 U.S. states see winter snow.

Whether it’s a light dusting or a full-blown blizzard, a clean windshield can make all the difference when winter weather strikes. It’s a scenario we’ve all faced and it’s not just an inconvenience – it’s a safety hazard. When you brand an ice scraper, you’re not just giving your customers a handy tool; you’re providing them with peace of mind.

The first patent for an ice scraper was granted in 1960. Since then, they have evolved from metal to plastic or acrylic, with some featuring extenders and even glove attachments to keep hands warm while clearing a frozen windshield.

#ISCP3576

Ice scrapers have experienced a 74% year over year increase in demand. Brand a product that people seek year after year and capitalize on this clear demand. There are so many different kinds to choose from at a variety of price points.

Check out the #2224 Deluxe Snowbrush Ice Scraper on page 20 of the Fall Gift Guide and contact your Bankers Promotional Consultant for more options. Another favorite of ours is the #ISCP3576.

Uncategorized — Dawn Toney @ 4:03 pm

Recognition in the Workplace Makes a Difference

November 13, 2023
As the New Year nears, now is a great time to show your employees some appreciation. Anything that shows they are recognized as a valuable asset can make the difference for an employee who’s been giving it all they’ve got.

Recent PPAI studies have shown that recognition programs work:

  • Recognition programs boost sales an average of 26%
  • Promotional products as incentives can boost employee performance by 22%
  • Team recognition boosts performance up to 44%
  • Incentive programs that run for more than a year increase performance by 44%
  • According to a recent survey, workers reported going 50 days since they last felt recognized.

Boosting morale is as easy as making use of our in-house capabilities! Certificates and awards give you the opportunity to make recognition personal; we can print them, and add a classy, branded holder to give with them, to boot! Nothing speaks as clearly as your own words: Custom thank-you cards are the perfect place to jot down thoughts on what an employee means to your company.

On the other hand, receiving tech, coolers, etc., a high-quality plaque or a glass award is something the employee will cherish, and serves as a constant reminder of their hard-earned achievement! These tangible awards, plaques and other recognition pieces are also critical. They greatly increase self-esteem and improve morale, they provide a visible reminder of achievement and appreciation, they are critical for retention efforts.

Does your company have an awards and recognition program? We can help you create a successful program from start to finish!

Key attributes to an Awards and Recognition program:

  • Reinforces company goals
  • Strengthens the company’s brand
  • Improves employee loyalty
  • Encourages personal achievement
  • Rewards performance
  • Increases productivity
  • Builds self-esteem and motivation
  • Creates a sense of accomplishment
  • Most importantly…it says, “thank-you!” For a job well done!

A World at Work-study discovered that 85% to 95% of all companies with incentive programs reach or exceed their goals! A key asset for any company is their employees. Competition is keen today for this very important asset. As a result, to stay competitive, an organization needs to make employees feel valued.

Studies have shown that companies that offer recognition programs outperform their competition, increase employee loyalty and are more highly thought of in the community. Awards & Recognition are increasingly important in today’s business environment where competition for the best workers is intense. At the same time, the importance of human resources is paramount – a company needs to obtain extraordinary results from ordinary people. Yet another factor is the attitude among today’s employees, who value job satisfaction over most other criteria.

Recognize and reward your best asset – your team! Contact your Bankers Promotional Consultant for more incentive ideas. Explore awards and recognition here. 

Uncategorized — Dawn Toney @ 2:54 pm

Writing Instruments to Fall for!

October 18, 2023

 

Oh my gourd, NEW fall writing instruments are here!

Get ready to spice up your promotions this autumn with our lineup of fall-themed writing! Whether they’re writing down new pumpkin pie recipes, brainstorming the best orchard for apple picking or jotting down some brilliant fall marketing ideas – we have the perfect seasonal writing for your brand!

Don’t leaf your branding to chance this fall – let’s simply make it a season to remember!

 

These are just a few of the new styles available, contact your Bankers Promotional Consultant for more!

Uncategorized — Dawn Toney @ 10:54 am

Make your Workspace Bloom!

October 5, 2023

Who doesn’t love an almost impossible-to-kill desk plant? Plant promos are trending in the industry! 70% of millennials call themselves plant parents and 66% of Americans have at least one house plant.

But there is a WHY to desk plants.
Numerous studies have shown that including living plants in office spaces can have multiple positive health effects, from calming the eyes to reducing blood pressure. In a “green” office, generating ideas and creatively solving problems is easier. Here are some stats:

• 37% reduction in anxiety                                     • 58% reduction in reported depression

• Reduced chronic fatigue by nearly 40%              • 44% reduction in office hostility

Consider How Desk Plants Can Help you GROW Your Business.
Let’s face it, the average office atmosphere is stale and doesn’t inspire people to reach their potential. In addition, most commercial buildings contain harmful airborne toxins, known as Volatile Organic Compounds (VOCs), that can seriously negatively impact long-term health. Based on a groundbreaking study conducted by NASA, it was found that plants can filter out large amounts of VOCs within interior spaces. In fact, indoor plants remove up to 87% of airborne toxins in just 24 hours. Studies have also proven 15 minutes of interaction with plants/day reduces stress and enhance productivity.

We have a wide variety of options available. Ask your Bankers Promotional Consultant! We also partner with these tow Give Back organizations.

Moderne Sprout®
Modern Sprout’s mission is to uncomplicate indoor gardening. They use hydroponics redesigned to create beautiful, space‐savvy products. Modern Sprout® is on a mission to help reforest the future – for every kit purchased, a donation is made to plant a tree. Tending to plants is also tending to the self.

 

 

One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation. They plant trees to restore nature and biodiversity. They also raise awareness about the importance of trees, offer businesses like ours a simple sustainability solution, and motivate younger generations to do something positive for the environment.

For our sales manager’s birthday last year, our team was surprised with the #5652 Wooden Wheel Barrow Blossom Kit. It was such a cute interactive promo that had the office talking in the following weeks and comparing how their plants were growing.

Contact your Bankers Promotional Consultant for more ideas!

Uncategorized — Dawn Toney @ 4:26 pm

Taylor Swift: The Eras Tour Merch

October 2, 2023

Taylor Swift is #34 on the list of wealthiest women in the U.S. with a net worth of $740 million. She recently finished the first leg of her U.S. “Eras” Tour. I think there is something everyone can
learn from how Ms. Swift and her team have marketed her brand to create her empire.

Are you Ready for It? Let’s start with the basics. Taylor Swift has released 10 albums in her lifetime. Each one represents a specific “era” of her life. The 2023 all stadium tour is called The Era’s Tour because it features top hits from each album. Fans took this idea and ran with it. Each album has its own distinct color theme and style as Swift reinvents herself with every new release. From a marketing standpoint Swift is a Mastermind because with the differences between the eras, they are still easily identifiable as her brand. This was seen when she chose outfits to perform in from each album with inspiration from her songs and life at that time. Concert attendees took to social media to showcase their own versions.

On September 12th at the Video Music Awards, Swift was nominated for 11 awards and took home a record breaking nine of them. This secured her spot for most wins in one night and second-most overall wins with 23 to date (right behind Beyonce who has 26). Swift took home trophies for Video of the Year, Artist of the Year, Song of the Year, Best Pop, Best Direction, Best Cinematography, Best Visual Effects, Show of the Summer, and Album of the Year. Last year she made history by becoming the first artist to win Video of the Year three times and this year she made it four.

We’ve identified five major takeaways you can adopt as a strategy and avoid missing out like a Foolish One:

1. Appeal to Emotions – Dig Deeper
One of the most effective marketing strategies is to create an emotional tie with your medium. Almost every connection Swift makes with her audience is emotional – sharing in hardships and low points or celebrating the highest highs. Each promo offered at her in-person merch truck or online storefront pulls on an emotion like an Invisible String. They can be Tied Together With (A Smile) a song title, lyric or inside joke between her and her fans. They want to leave the event with something to remember it by. Talk through ideas with your promotional consultant to make your campaign more impactful.

2. Offer a Variety – But stick to brand standards.
It’s essential that your audience can identify that the promo is for your brand. Swift has done this in a huge way. Each of her 10 albums essentially has its own brand. Whether your colors are Red or Maroon, you want to create promo that is identifiable as belonging to your brand, yet easily integrated into the recipient’s daily life and Style if it is a Cardigan or other apparel piece.

3. Exclusivity – Elusive Blue Crewneck
Make every product feel special! There are a lot of similar options on the website that are offered in person at the merch truck but not all are exactly the same or available in both places. There is a blue crew neck sweatshirt that was notoriously sought out because it was only offered at the concerts. Swifties stood in the Daylight for hours waiting to purchase the rare item.

4. Once in a Lifetime – Limited Time Only
This tour and the promotional products offered are special because they won’t be around forever. The newest rerecording of her “1989” album comes out in October of this year. Swift has been bringing back the use of vinyl and record players. The album has been available for preorder in the standard baby blue since the announcement but over the last couple weeks there has been a yellow, aquamarine and pink version offered for a limited time of 48 hours. This creates a buzz and excitement for each new product.

The Eras Tour itself is a hot commodity. Before this year, Taylor Swift hadn’t been on tour since 2018. After being denied the right to own her music, Swift took matters in her hands and rerecorded them all with the extended name of “Taylor’s Version” attached to each song title. Fans theorize that this may be the last time she performs songs from her past albums and rerecordings – making this a must see show and something no other Taylor Swift concert will have. Classic promos are Timeless but trying something new and different at a low quantity will surprise end users and create something special for a select group.

5. Broaden your Audience – Extend your Reach
Swifties that grew up listening to her music are 18-34 years old and attending concerts with their parents, friends and now their children. Swift’s music and merch has something for everyone. Your customers are always hoping to extend their reach. Target a new audience or demographic with a product tailored to their general interests or daily routine.

Example:
Some car insurance companies offer a significant discount for not being a Treacherous driver. They track phone usage while driving along with speeding and hard brakes. This means that phones needs to be in a secure place to show that it is not being used. I have a phone stand that fits right into my cup holder and secures Mine for the drive. A product like this would be great for agencies to hand out for new clients or policy changes.

Looking at the list of promos Taylor Swift has on her website, you’ll notice that a lot of these items aren’t out of the ordinary – they’re classic and they work. She offers multiple rain poncho styles so their audience won’t get caught in the Midnight Rain. The luggage tag can be used when Swifties are traveling to the concert. The scarf references an emotional song with the title on it and in the color of her album. The pillow is in the shape of her cats face. For someone who doesn’t know anything about her, the products can seem random but they leave a Blank Space to be filled in and a hidden meaning like a secret she shares with her fans.

Get inspired and dig deeper into products you want to represent your business. Maybe you’ll see Sparks Fly.  Contact your Bankers Promotional Consultant to brainstorm ideas to make the promotional products in your next campaign unique.

 

Uncategorized — Dawn Toney @ 10:33 am

Make Gift Giving Unforgettable

September 22, 2023

Gourmet Gifts are absolute game changers when it comes to business gifting during the holiday season, but here’s the scoop: food gifts dominate the scene year-round, providing the ideal multi-sensory gift for any occasion!

Employee Recognition

Make a powerful impact when recognizing milestones or achievements within your team with premium food gifts! High-quality culinary treats leave a lasting impression, whether you’re welcoming new members or honoring current stars. These carefully curated gifts make celebrations unforgettable and share your appreciation in a distinctive, genuine way.

Meetings and Conferences
Amplify meetings and conferences with enticing gifts for arriving attendees. Choose from an energizing morning snack box, small charcuterie board, box of scrumptious chocolates and more to delight them as soon as they walk into the room. It’s a delectable way to set the tone for a successful event!

Milestones and Celebrations
Elevate milestones and celebrations by infusing them with exquisite food! Memorialize company anniversaries or new product launches by creating an experience that engages both customers and employees with this delightful addition.

Why Food?
• Food Gifts Are Fun
• They’re Effortless
• Everyone Loves Gourmet Food
• Good Food Creates Great Memories
• Multi-Sensory Brand Experience
• No Worries About Duplication
• Food Gifts Can Be Shared
• Fresh, Delicious Way to Amplify Your Brand

What’s Offered:
• Effortless Gift-Giving
• Drop Shipping
• Greeting Cards
• 200+ Gifts to Choose From
• Fits Any Budget, Promotion or Taste

 

 

Reasons to Use Food:
• Holiday Gifts
• Conference Gifts
• Referral Gifts
• Employee Appreciation Gifts
• Virtual Events
• Work From Home Gifts
• Onboarding New Employees
• Customer Appreciation Gifts
• Hitting Milestones
• New Product Launches
• Employee Meetings
• Table Favors
• Room Drops

Food gifts are a great idea for the holidays! Contact us for mor information and explore ideas here.

Uncategorized — Dawn Toney @ 1:00 pm

Add Barbie Pink to Your Radar

September 7, 2023

If you’re like me, you can’t escape the Barbie craze going on right now. I can’t even remember seeing the movie trailer once, yet other kinds of advertising are everywhere you look: tv commercials (Chevy and Progressive Insurance), every social media app known to man, radio, music streaming platforms, (Dance the Night by Dua Lipa has been stuck in my head for days and is in the top trending songs) etc. I even noticed old Barbie movies in the “trending now” section of my Netflix recommendations. The advertising student in me is very impressed with Barbie’s marketing team strategy. There has been so much success that they have brands paying them to collaborate, which only brings more attention to the movie. There was backlash in the past several years regarding the body image Barbie portrays. This Barbie movie was very obviously an attempt to relaunch Barbie as someone girls and women can see themselves as. In the movie, everyone is “Barbie” no matter what they look like. With the buzz surrounding the movie, brand and merch – it’s safe to say their mission was accomplished.

Here’s what industry leaders had to say about pink in promo:

Trend Watch: The Barbie Effect
A vibrant and powerful color has taken center stage – pink! With the highly anticipated Barbie movie captivating audiences worldwide, pink has emerged as a dominant color trend, not only influencing the world of fashion and lifestyle but also leaving its mark on branding and promotional products. This iconic hue is capturing the hearts of consumers everywhere, ushering in a new era of Pink Barbie Merch that celebrates the beloved cultural icon.

There are many other big-name brands that have delved into the world of Barbie merch. From renowned fashion houses to popular beauty labels, countless brands have been inspired by the iconic doll to create their own unique and fabulous Barbie-themed collections.

Suppliers Following Barbie Trend
The Barbie trend has not gone unnoticed in the world of promotional products. Leading suppliers in the industry are catching up with retail fashion brands by introducing pink shades. Just like the fashion world, promotional product leaders are incorporating vibrant hues, reflecting the popularity of the Barbie trend this year.

So, what exactly is Barbie pink? The Barbie brand has its own signature Pantone shade: PMS 219C, a vibrant magenta. The color has been a trademark of the brand for decades, but it seems everyone is starting to associate more shades with Barbie than just that one bubblegum and hot pink, for example.

The pink Barbie trend is projected to be popular at least through the end of the year. Suppliers are being asked to provide more products in shades of pink. Hop on the trend now! How can you implement the Barbie phenomenon into your marketing campaigns? It’s easy! Change your pen color to pink for the next few months and create a buzz, build brand loyalty and spark conversations. Every interaction with these products becomes a mini experience, reinforcing the connection with the brand and the emotional attachment to the movie. Everyone hands out pens that are neutral colors. Help yourself stand out from the pack. People subconsciously associate pink with Barbie, making it easy to benefit from the popularity with this small change to your physical advertising.

Uncategorized — Dawn Toney @ 11:33 am

Spooktacular Branding Ideas

August 28, 2023

It’s getting close to that exciting time of year again. Halloween is right around the corner. These bags for trick or treating are one of the best forms of marketing during the Halloween season. The trick or treat bags not only market your business because of the custom imprint on them, but they also have many safety tips to help keep the kids who are trick or treating safe.

Check out this promo on our Web Specials!

If you are not taking advantage of this enormous marketing opportunity, consider these facts:

  • Halloween is the second-largest holiday for promotional spending. Consumers spend over $6 billion on Halloween. Over $170 million is spent on advertising.
  • 31 million children will go trick-or-treating this year. Over 25 million of them will carry a Halloween bag.
  • Every year, increased emphasis is placed on child safety during Halloween. (designs promoting safety are offered)

Why should you distribute free Halloween bags?

  • As children go from door to door their bag is seen by hundreds of people. Your thoughtful concern for child safety will be remembered by many parents who see a child with your bag.
  • Halloween bags make great handouts at special holiday events like haunted houses, trunk or treats, fall festivals, etc.
  • They help children stay safe on Halloween. We offer metallic Halloween bags made of reflective material that keeps children visible at night. Our designs include Halloween safety tips too.
  • New: Add glow in the dark or fluorescent ink to bags. 

Halloween bags are great promo for:

  • Banks

    Check out this promo on our Web Specials!

  • Non-profits
  • Police & fire departments
  • Restaurants
  • Dentists
  • Fast food chains
  • Radio stations
  • Real estate
  • Schools
  • Clubs
  • Any local store

Looking for other fun Halloween giveaways? Check out our flyer!

Uncategorized — Dawn Toney @ 8:40 am

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