Bankers Advertising Articles

Cause-Marketing: How to promote awareness.

July 29, 2016

 

Soon October and Breast Cancer Awareness month will be upon us. Many of you will be planning a promotion to support and promote breast cancer awareness month with pink products. We know what pink symbolizes, but do you know what all the other awareness colors are? Did you know there are lot of opportunities all year long for you to promote awareness/cause events?Suicide Prevention Week

With 1.5 million nonprofit organizations registered in the United States, according to the National

Center for Charitable Statistics, corporations can choose from a big list of causes to support.

Teaming up with a good cause can benefit any business. It enables co-workers to unite for a greater good, and it provides valuable funding and resources to a cause in need.

Cause-related marketing is on the rise with charitable corporate giving amounting to $18.6 billion in 2015, a 3.9 percent increase, according to NP Trust. High profile corporate sponsorships are in the spotlight. For example, the Macy’s “Go Red” Campaign in partnership with the American Heart Association has raised more than $55 million.

If you are feeling inspired to support a good cause, we can help you promote internally and externally with the right promotional products. Events like walk-a-thons, 5Ks, Color-Runs, pledge drives and fundraiser dinners need promotional products to thank participants, garner attention and make the memory last. Plus, your employees will be excited to don promotional items like T-shirts and ribbons for a good cause.

We carry a large assortment of products to promote any cause. With Breast Cancer Awareness Month sneaking up on us, now is the time to plan your marketing efforts for the causes/events you plan to support. We can help them with ideas and products. We have a calendar of events that can provide you with assistance, just ask your Bankers Advertising Consultant or search here.

Uncategorized — Molly Beavers @ 4:05 pm

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