The Olympics provide marketing lessons that we can use when you plan your next event.
Tap into Emotions
Few sporting events can boast the emotional diversity created by the Olympics. In every Olympic Games, there are emotional stories of athletes that have conquered huge challenges to have a shot
at the gold medal. Emotional connections are also the strongest and most important that your client can create. Giving a promotional product that ties into the emotions and messaging of the event will create memories for years to come.
Sponsorships
Big retail brand names pay a lot of money to be an Olympic sponsor. Your event may not be able to attract the big Fortune 100 companies, but by putting together a sponsorship program, possibly with levels, you will offset some of your upfront costs in exchange for marketing packages. In addition, landing local big sponsors can boost the perception of the event through brand association. The premise being that if Big Important Business Brand thinks this is worthwhile; it must be worthwhile.
Think About Apparel
Each country that will enter the Olympic stadium during the opening ceremonies will wear a specific outfit that clearly identifies what country they are from. If you are having an event, staff or volunteers should be clearly identifiable. First, it makes them easy to find and second, it’s an additional branding mechanism. Also, t-shirts make great keepsakes to sell to attendees and have plenty of room for sponsor logos.
Make it a Memorable Event
The opening ceremonies of this year’s Olympics will be one watched by billions and usually have some type of big hoopla event within the ceremony. If you want your event to be a big deal, plan pre-event, at-event and post-event brand builders to generate excitement and exposure for the main event. Promotional products build memory value by giving attendees something more to reminisce and talk about long after the event.
Use Promotional Products to make your next event or promotion one of Olympic proportions!