Bankers Advertising Articles

Why do businesses still advertise with calendars?

October 12, 2020

Research proves that advertising calendars are useful and valuable. The Advertising Specialty Institute says that 74% of people can recall the advertiser on their promotional calendar. They’re powerful little marketing tools, and if you’re not using them in to enhance your brand visibility… your competitors are.

Yes, we live in a digital age. But as a New York Times article stated, “It may seem counter-intuitive that a print product can thrive in the digital age. But the continued success of some paper calendars mirrors that of printed books, an industry that several years ago was confronting what seemed like the very real possibility that e-books would outsell the printed variety. Instead, a survey this found that most readers still preferred their reading material printed on paper.”

Additional research has proven their effectiveness:

Calendars expose your brand multiple times a day, every day of the year:

  • 61% of people look at a calendar between two and 10 times a day

They work hard for you:

  • 85% of people do business with the company that supplied their promotional calendar

They make people happy:

  • 82% of recipients enjoy getting a calendar as a complimentary gift

If this isn’t enough to convince you, here are four more reasons should consider advertising calendars:


There is no gift or product that is timelier for year-end giving than promotional calendars. Your customers’ 2020 calendars will soon expire. Plans for next year are already in the works! A new calendar is sought-after, appreciated and put to good use immediately at home or work (or both)! People know EXACTLY who gave them their calendar last year: Did it come from you? Next year’s should!


Calendar advertising is the definition of personal advertising. Whether distributed in person or by mail, the advertising calendar is referred to multiple times daily, becoming an integral part of the recipient’s life. We offer many quality logo products to select from, but promotional calendars are the ONLY ones that are in your customers’ lives 365-24-7.


People always respond favorably when they’re presented with a product they deem valuable. They’re engaged from the START. You’re the advertiser, and you’re getting the opportunity to “engage” with your recipient every time the calendar is used. A survey of U.S. consumers found that 62% own promotional calendars. Make sure your customers are using yours.


Advertising calendars are seen and tell YOUR story to numerous people every day — family, friends, guests, colleagues, and more. The calendar constantly tells people about who YOU are, where YOU can be found, and the products or services YOU offer.
We have a variety of options for creating a one-of-kind custom calendar. Whether it’s customizing a stock calendar or creating your own fully custom calendar, our experts will help you. Check out our calendar selection and contact your Bankers consultant today to get started.

Custom Calendars,Promotional Products — Molly Beavers @ 9:30 am

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