Bankers Advertising

We’re sharing even more Spring Guide favorites! Kristin Nalan and Kevin Peska each tell us about their top three products of the season.

Business Development Coordinator – Kristin Nalan

Kristin:

#2OZSANMO Moisturizing Hand Sanitizer (pg. 10)

The combination of 62% alcohol aromatic hand sanitizer and moisturizing beads is brilliant. The moisture beads contain vitamins A and E to help keep your skin radiant and the moisture beads are plastic-free. You can keep the germs at bay and have wonderful skin.

Beads/Scents:

Red/Berry Bliss highlights ripe notes of fresh berries, grapefruit and mango

White/Citrus Infusion offers a refreshing grapefruit and mandarin breath of fresh air

Blue/Lavender Breeze features the soothing scent of sweet basil, lavender and lemon aroma

Green/Sunshine & Sandalwood deliver the clean scent of gardenia, jasmine and sandalwood

With a full color label, you can be as bold and creative as you want. This item is perfect for tradeshow handouts, health fairs, Mother’s day gifts and employee appreciation. AND it doesn’t break the bank!

#FPM Fine Point Marker (pg. 15)

Make your mark permanently by putting your name on the world’s #1-selling marker – the Sharpie Fine Point. It has permanent, fast-drying acid-free ink that is ACMI certified non-toxic standard Sharpie ink. Everyone instantly recognizes and loves these markers and uses them for many different purposes – at work, at home, at celebratory events, etc. These come in 19 vibrant colors and the ink color matches the trim color. These are assembled in the USA. This isn’t “just” a pen, it’s a SHARPIE!

#BGE3000 Linen & Cork Tote (pg. 17)

It’s eco, it’s practical and it’s ultra-chic! This is an extra-wide, soft linen tote with reinforced bottom, and is strong enough to carry just about anything you would think to put in it. It’s made of 6 oz linen, 100% cork on the bottom, a 4″ gusset and 18” handles. This soft, but durable tote is great for carrying books, groceries, clothing, and running errands. The big 18″ opening makes it easy to pack and unpack. One color imprint is standard, but a full color heat transfer is available as well. The price point fits many budgets and stock is currently plentiful. I use a variety of totes regularly and it is always nice to freshen up my stash!

Director, Sales Development – Kevin Peska

Kevin:

#26147 The Rebel Umbrella (pg. 4)

The inverted closing action pushes the water away from you when closing the umbrella.  This makes it super easy to enter or exit your car or when going through a door, all the while keeping you dry in the process. Plus, the inverted closing action keeps the dry side of the umbrella on the outside when brought indoors.

Features a large 48˝ arc, automatic closing mechanics and a straight rubberized grip handle. Many great color schemes to choose from, making it easy to promote to most any business.   Colors: Navy-White, Red-White, Black-Orange, Black, Royal-White, Black-Royal, Black-Yellow, Black-Lime, Black-Red, Black-Cyan.  Large imprint area (7”x 5”) for brand exposure.

You won’t use this every day, but I guarantee you’ll be thanking the advertiser when you do need it!

#55172 Heathered Cleaning Cloth (pg. 8)

This 100% polyester cleaning cloth comes in its own handy clear pouch/case.  It’s ideal for wiping the smudges, dust, and fingerprints from glasses, touchscreens, electronics, and other surfaces without leaving a scratch.

Available in an assortment of colors:  Blue, Gray, Green, Orange, Red

Consider this item for tradeshow hand-outs, direct mail, invoice stuffer, etc.  Recipients will not discard this, instead it will stay in a desk drawer, purse or cabinet for continual use.  Advertisers are guaranteed multiple exposers when they utilize this piece and are sure to clean up their competition!

#71317 Confetti Mood Stadium Cup (pg. 16)

This is the definition of a “fun” giveaway? This 17-ounce cup changes color when ice cold liquids are poured into it.  Colors: Green to Blue, Blue to Purple, Pink to Purple, Yellow to Green, Frosted to Purple, Frosted to Red, Frosted to Green, Frosted to Orange, Frosted to Blue

Ideal for outdoor events like company picnics, parties, tailgates, festivals, and more.  Works great indoors as well for anniversaries, weddings, birthday parties, etc.

Best part is your guests will take these “collector items” home and use them as everyday drinkware!

We hope you’ve enjoyed hearing about our favorite Spring Guide promo products! Be sure to check out our Guide and contact your sales representative with any questions you may have!

 Click here to find the perfect products for your campaign!

By: Molly Beavers

The Super Bowl is, well, the Super Bowl of advertising. The Super Bowl is a rare occasion on television when people want to see advertising. Instead of setting the DVR to ignore commercials, people are using it to record them. The captive audience and high price tag forces advertisers to push the envelope of creativity and campaign development. Last year a 30 second ad sold for as much as $5.6 million dollars. Some 96.4 million people on average tuned into the 2021 Super Bowl to watch the Chiefs and Buccaneers. That estimate doesn’t even account for larger viewing groups at private parties, or bars.

Most companies don’t have a massive budget to spend on a Super Bowl ad. That’s where we come in! Promotional products offer the same effect. They are a rare advertising medium the people actually want to see and receive. It’s not just one Sunday night each year, it’s all of the time.

While the ads are fun to watch they are also great for gleaning valuable insight into advertising today. It’s about more than what is on the screen. Valuable marketing lessons are found in the buzz generated by the ads and their integration of other channels. Here are a few observations that can be applied when using promotional products.

Ads Are No Longer Linear  

Commercials are evolving to be more than just interruptions of our regularly scheduled programs.  Advertisers are no longer in control of how, when or where their advertising is viewed. Sure, they can still buy specific time slots, but with social media sharing turning them into entertainment on demand, it’s not always a straight shot from advertiser to the viewer.

To take advantage, Super Bowl advertisers are creating added entertainment value. For several years, in the buildup for the Super Bowl, commercials have been teased, released, or even “leaked” prior the Super Bowl to start the conversations early.  Just google – Super Bowl Ads for 2022 if you want a peak.

This year surrounding the big game, the commercials now have their own commercials for their commercials. No joke—the Super Bowl ad process has gone from dropping teaser trailers for commercials to straight up filming a commercial to promote an upcoming commercial. There are a lot that have sequel commercials – before, during and after the game. Others have “cliff hanger” commercials asking you to go online to see the rest. Some are integrating social media or mobile content to further engage. The goal is to give the audience additional engagement options once they have their attention.

Takeaway – Ensure a good marketing mix that gives you audience multiple options to engage your brand. Promotional products should be a part of that mix, because a relevant and useful item tends to integrate itself into the life of the recipient. The additional engagement is appreciated by the recipient and brings value to the advertiser. Few advertising methods are as welcomed into personal spaces like promotional products.

In It For The Long Haul

Super Bowl ads now have the ability to last longer than their time slot. People talk about the ads for days and watch them over and over again. In the days after the big game, websites and blogs are posting articles reviewing the ads thus adding extra life. Since $5.6 million is a lot to spend for 30 seconds, Super Bowl advertisers are finding value in the conversations that take place on social media and in the blogosphere after the ads have aired.

Take away -look for long term marketing value beyond the initial touch. Promotional products have that long term value built-in as the typical item is kept for 6 months. They have the ability to start conversations about a brand and encourage people to share their experiences long after they have received the promotional item.

Promotional Products Savor the Moment

Every year you will see the t-shirts and caps celebrating their championship. Usually there is a commercial selling the winning team official merchandise to commemorate the occasion. Talk about striking while the iron is hot. The inclusivity adds value by creating a stronger connection between the fans and their team.

Take away – People want to remember good times and significant milestones. Promotional products are tangible reminders of those occasions and can connect on an emotional level with the recipient. The effect is not limited to the big events. Leaving an item behind after a sales call or handing one out after a conversation at a trade show booth serves as a reminder of what was discussed.

People are always open to receiving promotional products. You don’t have to wait until Super Sunday for consumers to welcome our advertising…83% of consumers like receiving promotional products.  Promotional products create the same opportunity and excitement.

Who will you be rooting for the Bengals, the Rams or the Commercials? I admit…I am not much of a football fan and only watch for the commercials. My family and I always pick our favorites. After the big game, we would love to hear from you regarding your favorite commercial.

Want to get in on the action? Contact your sales representative for more information about adding promotional products to your next campaign.

We asked our sales managers to share their favorite promos from Bankers’ new Spring Guide! In this installment, Brenda Thurness and Mel Lamb tell us about their top three picks.

Sales Manager Brenda Thurness

Brenda:

#R100/R200 Granny Paring Knife (pg. 6)

The Granny Paring knife is a little knife with a specially designed reverse curved shape that cuts and slices in any direction.  The website states its compact, precise and Oh-So Sharp! I’m very anxious to try this knife because it says its terrific when used on small foods that are held in the hand while peeling or cutting, like strawberries for fruit pizza or apples for pies.  It works equally well whether cutting toward or away from the body.  Its available with a silver satin aluminum handle or black resin handle and has a lifetime guarantee!

#CGB5 5 oz. Candles with Giftbox (pg. 10)

I love candles so I’m very anxious to try new #CGB5. The website says it offers an 18 hour slow burn that emits fragrance at a higher level for a lasting impression. The packaging for these candles is very cute.  They come in a glass container in some interesting scents as berry bliss and citrus infusion (would be nice for the kitchen), lavender breeze, along with sunshine and sandalwood.

#EAC-SU21 Sunrise Alarm Clock (pg. 12)

The third item that caught my attention is the Bamboo Sunrise Alarm Clock from Ariel.  This is a multi-function item.  It has a wireless charging pad on the top and a clock that shuffles through the date, time and temperature on the side of the box.  It has an alarm set up on the back, with a snooze button option on the top.  It also has a 6 color changing light mode so you can light up the Himalayan salt in the bottom of the box to the color of your choice for a night light.  You can do a one color imprint on the top or you have the option to do their Vivid (full color) option.  Comes nicely packaged making a great gift!

Sales Manager Mel Lamb

Mel:

#Quatro Fashion – Papermate InkJoy (pg. 14)

I LOVE colored pens. They are a great way to keep myself organized while working on several different projects. This InkJoy pen is one of the smoothest pens to write with.

#BEN-FN21 BeWell Flaxseed Heat Therapy Neck/Shoulder Pad (pg. 10)

I think this would be a fantastic item for employers to give to their employees that work on a computer all day. Either at home or in an office. I don’t know about you, but my shoulder starts to hurt if I have a busy day in front of the computer. At my previous job we had something very similar, and they were a big hit around the office.

101060 Aviana Dallas To Go Cup (pg. 16)

I am a sucker for new drinkware pieces, especially when they come in such a pretty color. I think this stainless steel double walled tumbler would be a big hit when the warm weather arrives. Bonus with this piece – you can put it in the dishwasher!

We’re excited to share our Spring Guide with you! We have carefully curated 23 pages full of promotional products we think you’ll love. Need more inspiration? Contact your Bankers sales representative. Our team loves recommending products for your company and is always happy to help! Click here to find the perfect products for your campaign!

Check back soon to see more Spring Guide Favorites!